​A lot of people write books but they fall short of using a huge distribution channel: audiobooks. Learn to 10X your book sales with audiobooks. Tina Dietz shares the strategy.(Podcast on The Brand Journalism Advantages, February 20, 2017)

Get Tina’s checklist for producing your audiobook and demystifying the process, click here.

When Tina Dietz was two-years-old, someone handed her a tape recorder – and that was that! A lifelong love affair was born. Today, she is an internationally acclaimed business coach, audiobook publisher and launch specialist, podcast producer, and a bestselling author who has been featured on ABC, Inc.com, Huffington Post and Forbes.

Her podcast, The Start Something Show, was named one of the top podcasts for entrepreneurs on Inc.com and her company, StartSomething Business Solutions, helps clients who want more than just a business and more than a routine life–they want a “Business Oasis.”

As part of her own business oasis, she herself splits her time between the US, Canada and Costa Rica. Tina Dietz, welcome to the show!

Icebreaker

When I go to conferences I like to organize what I call “transformational karaoke” outings ????

Think Like A Journalist Quote

“When you read a book, the story definitely happens inside your head. When you listen, it seems to happen in a little cloud all around it, like a fuzzy knit cap pulled down over your eyes.”

―Robin Sloan, Mr. Penumbra’s 24-Hour Bookstore

Success Quote or Tip

FOMO…fear of missing out.

Career Highlight

Tina grew up in a small town where her parents sold fireplaces. Their home was upstairs and the business downstairs. When she grew up, find out why Tina was unemployable and how that actually benefitted her and the world.

When It Didn’t Work

Hear what happened to Tina when she first started her business with partners. Find out what this difficult lesson taught her.

Top Tips 10X Your Book Sales With Audiobooks

1. Bestsellers are created every day.
2. Publishers don’t always act in the best interest of authors.
3. 1.5 million audiobooks were downloaded more than ebooks in 2015.
4. The cost of production of an audiobook has dropped 50 percent in the last seven years.
5. Don’t narrate your own audiobook. It’s not the best use of your time.
6. Leverage the power of your book by distributing it in the audiobook world.
7. Audiobook listeners listen to, on average, 20 books a year. The average book reader reads 12 books per year.
8. Self-produce your audiobook by using ACX.com audiobooks exchange.

Did you know that 1.5 million MORE audiobooks were downloaded than ebooks in 2015? Audiobook publishing is growing at a rate 3 times faster than any other format. Walk down any street and you’ll see people soaking in information through their phones–will your book be available to the millions of listeners looking for content?

-Discover how to get your audiobooks produced for 50% less than what it costs the big publishers

What is one piece of technology, video or multimedia equipment, or app that you just can’t live without?

High-quality mic. Blue Yeti and Audiotechnica 2100.

One book, documentary, blog, podcast, or Internet Channel to watch?

Big Magic, Elizabeth Gilbert (Get a free audio book when you try Audible free for 30 days)

OR to get a physical copy of the book…click the book title.

Contact

StartSomething Creative Business Solutions

Twitter

Mentioned In This Episode

TBJA 266 Three Steps To Start A Movement, Joseph Ranseth

Thanks For Listening

Wondering how you can leverage your books and work?

​At only 2 years old, Tina Dietz was already interviewing people on her tape recorder. She STILL has that tape and has never put the microphone down.(​Podcast on Reinvention Radio, September 22, 2016)

At only 2 years old, Tina Dietz was already interviewing people on her tape recorder. She STILL has that tape and has never put the microphone down. Born to entrepreneurial parents, she started answering their business phones at 4 and was going to trade shows by 6.Now she is an internationally acclaimed business coach, speaker, dedicated audiobook publisher and podcasting mentor.

As a therapist (with an MS in Counseling and Educational Development), early in her career while working in the public school system that dealing with bureaucracy was not her thing. She has a “students-come-first” approach, which grew into something new as she worked with a grassroots group and developed two teen leadership centers. She showed kids how to make ideas a reality. Many of those seeds that were planted still live in her programs and her approach to coaching to this day. She developed transitional training programs for colleges and some of the nation’s largest utility providers, as well as serving as the co-founder and Director of Business Development for the Nayada Institute of Massage.

Tina is also a bestselling author and has been featured on Million Dollar Mindset, ReLaunch, ABC, Massage Today, Money for Lunch and Tropical Entrepreneur, to name a few. She has worked with and provided small business help in more than 20+ industries and 6 countries (and counting) around the world, watching them grow and transform.

TUNE IN to this episode to hear Tina chat with Steve and Mary about audio marketing and how to take advantage of the booming audiobook trend.

In This Episode

• Spanish & Italian; The Audio Extravaganza; They Put A Mic In Her Hands At 2 Years Old; 1.5 Million More AudioBooks Than Ebooks Consumed In 2015
• 3 Ways To Create An Audiobook; No Book, No Audiobook; Time & Costs Of Producing An Audiobook; Steve’s New Book
• Skype – Pants Optional; Best Call To Action For An Audiobook; Wade’s Mic Drop; Podcasting Isn’t Being Throttled The Way Other Media Are

Wade-ism

“Smartphones are the radio of today.”

Resources Mentioned

• ACX
• The StartSomething Show