Tina Dietz is coming to unleash the voice of your business!
Internationally acclaimed business coach, world class audio-book publisher and launch specialist, popular podcast host, and bestselling author Tina Dietz brings passionate vision, perspective and attention to detail for her clients. Tina’s company, StartSomething Creative Business Solutions, helps clients who want more than just a business, they want a ‘Business Oasis!’
Get Tina’s checklist for producing your audiobook and demystifying the process, click here.
When Tina Dietz was two-years-old, someone handed her a tape recorder – and that was that! A lifelong love affair was born. Today, she is an internationally acclaimed business coach, audiobook publisher and launch specialist, podcast producer, and a bestselling author who has been featured on ABC, Inc.com, Huffington Post and Forbes.
Her podcast, The Start Something Show, was named one of the top podcasts for entrepreneurs on Inc.com and her company, StartSomething Business Solutions, helps clients who want more than just a business and more than a routine life–they want a “Business Oasis.”
As part of her own business oasis, she herself splits her time between the US, Canada and Costa Rica. Tina Dietz, welcome to the show!
Icebreaker
When I go to conferences I like to organize what I call “transformational karaoke” outings ????
Think Like A Journalist Quote
“When you read a book, the story definitely happens inside your head. When you listen, it seems to happen in a little cloud all around it, like a fuzzy knit cap pulled down over your eyes.”
―Robin Sloan, Mr. Penumbra’s 24-Hour Bookstore
Success Quote or Tip
FOMO…fear of missing out.
Career Highlight
Tina grew up in a small town where her parents sold fireplaces. Their home was upstairs and the business downstairs. When she grew up, find out why Tina was unemployable and how that actually benefitted her and the world.
When It Didn’t Work
Hear what happened to Tina when she first started her business with partners. Find out what this difficult lesson taught her.
Top Tips 10X Your Book Sales With Audiobooks
Bestsellers are created every day.
Publishers don’t always act in the best interest of authors.
1.5 million audiobooks were downloaded more than ebooks in 2015.
The cost of production of an audiobook has dropped 50 percent in the last seven years.
Don’t narrate your own audiobook. It’s not the best use of your time.
Leverage the power of your book by distributing it in the audiobook world.
Audiobook listeners listen to, on average, 20 books a year. The average book reader reads 12 books per year.
Self-produce your audiobook by using ACX.com audiobooks exchange.
Did you know that 1.5 million MORE audiobooks were downloaded than ebooks in 2015? Audiobook publishing is growing at a rate 3 times faster than any other format. Walk down any street and you’ll see people soaking in information through their phones–will your book be available to the millions of listeners looking for content?
-Discover how to get your audiobooks produced for 50% less than what it costs the big publishers
What is one piece of technology, video or multimedia equipment, or app that you just can’t live without?
High-quality mic. Blue Yeti and Audiotechnica 2100.
One book, documentary, blog, podcast, or Internet Channel to watch?
Big Magic, Elizabeth Gilbert (Get a free audio book when you try Audible free for 30 days)
OR to get a physical copy of the book…click the book title.
When she was 2 years old, someone handed Tina Dietz a tape recorder – and that was that! A lifelong love affair was born. Today, Tina is an internationally acclaimed business coach, audiobook publisher and launch specialist, podcast producer, and a bestselling author who has been featured on ABC, Inc.com, Huffington Post and Forbes. Her company, StartSomething Business Solutions, helps clients who want more than just a business and more than a routine life – they want a “Business Oasis,” and she herself splits her time between the US and Costa Rica. Tina Dietz, welcome to the show!
Interested in learning more about audio marketing?
When she was 2 years old, someone handed Tina Dietz a tape recorder – and that was that! A lifelong love affair was born. Today, she is an internationally acclaimed business coach, audiobook publisher and launch specialist, podcast producer, and a bestselling author who has been featured on ABC, Inc.com, Huffington Post and Forbes. Her podcast, The Start Something Show, was named one of the top podcasts for entrepreneurs on Inc.com and her company, StartSomething Business Solutions, helps clients who want more than just a business and more than a routine life – they want a “Business Oasis.”
Did you know that 1.5 million MORE audiobooks were downloaded than ebooks in 2015, and in 2016 sales are up 34% over 2015 numbers?
Tina is going to share these nuggets:
Why you don't have to narrate your own book to get the best results.
How authors can protect themselves from royalty scammers and the hidden pitfalls that scare away readers.
How you can get your audiobooks produced for 50% less than what it costs the big publishers.
Audiobooks can make you money even when your book is free!
As part of her own business oasis, she herself splits her time between the US, Canada and Costa Rica. You can find her online here:
Why do fewer than 10% of nonfiction authors leverage their books into audiobooks? Take a look at what authors need to know to solve this mystery.
In the last eight years, the self-publishing industry has EXPLODED. Bestseller campaigns abound and books have become the new business card. Nonfiction authors often invest anywhere from $5,000-20,000 to develop and launch their book and become a bestselling author.
Here lies the mystery…why do fewer than 10% of nonfiction authors leverage their books into audiobooks?
The audiobook industry is growing at 3X the rate of any other kind of publishing, with sales up 34% in the last year. In 2015 alone, 1.5 million more audiobooks were downloaded than ebooks. In 2016, audiobook sales were were up 25%+ over 2015’s sales numbers. Digital Book World names audiobook production as one of the top 11 key trends for authors.
And to top it off, the cost of audiobook production has dropped 50% since 2009.
My team and I searched for the answer to this mystery – talking with authors, publishers, editors and book coaches – and we heard the same thing over and over again.
Authors had no idea that they could dramatically increase their audience, influence, and income with audiobooks.
Authors didn’t know that they didn’t have to give away their royalties or that it was so easy to get a return on their investment.
Worst of all, authors didn’t know their options for audiobook production or where to get started.
Audiobooks are certainly not a new medium and they’re definitely not a fad. Audio has have a long track record of durability and popularity. In fact, audiobooks are simply an extension of oral history and storytelling, which is part of every culture in the world, and much, much older than the written word. Your listener develops a relationship with you when you’re in their ear. Even if the narrator’s voice on the recording isn’t yours, your Voice (capital V) comes through and stays with the listener. Your words, your messages are going directly into someone’s brain like a software download.
We’re wired to listen to stories and that’s something that is not going away.
Most books that have a good, solid narrative are a good candidate to be turned into an audiobook. There’s an especially big opportunity for nonfiction authors right now as well, because very few nonfiction books have been turned into audiobooks yet. That’s a market advantage for any author with good content. Even if your book is technical, putting it into audio can be a big advantage because it allows people to feel as though they’re being taught the material. Many times, people will purchase both the print book and audiobook version so that they have multiple options.
If you find yourself wanting to google audiobook production at this point, then I would recommend you look deeper into audiobook production. However, utilizing outlets like audiobooks and other audio options like podcasting need to be part of a leveraged marketing strategy that is ultimately going to connect you with the right audience, build that audience, and convert them into fans, and clients and customers.
Find out the facts from reliable sources so you can make powerful choices for your business, protect your royalties and skyrocket your audience, influence, and income.
There are a lot of tricks to narrating your book and putting it out to a wider audience – punch recording, mic technique, breath technique to name a few – and the generally accepted equation is five hours of recording will give you one hour of finished recording.(Podcast on Writer On The Road, November 9, 2016)
Breathing is about getting in touch with your torso; then there’s tone, tempo, flow and sonority. Still with me? Because I haven’t even mentioned audio quality. Narrating a novel requires a level of focus that some of us may just not be able to summon and by the end of my chat with professional narrator, Tina Dietz, I was starting to create a strategy to choose and hire a professional. Did I mention that Tina’s a professional? Book narration is a performance and our books deserve to be treated well. You can find out more here and don’t forget to download your free checklist. I’m going to…
My team and I can help you figure out the best solution to narrate your book
At only 2 years old, Tina Dietz was already interviewing people on her tape recorder. She STILL has that tape and has never put the microphone down.(Podcast on Reinvention Radio, September 22, 2016)
At only 2 years old, Tina Dietz was already interviewing people on her tape recorder. She STILL has that tape and has never put the microphone down. Born to entrepreneurial parents, she started answering their business phones at 4 and was going to trade shows by 6.Now she is an internationally acclaimed business coach, speaker, dedicated audiobook publisher and podcasting mentor.
As a therapist (with an MS in Counseling and Educational Development), early in her career while working in the public school system that dealing with bureaucracy was not her thing. She has a “students-come-first” approach, which grew into something new as she worked with a grassroots group and developed two teen leadership centers. She showed kids how to make ideas a reality. Many of those seeds that were planted still live in her programs and her approach to coaching to this day. She developed transitional training programs for colleges and some of the nation’s largest utility providers, as well as serving as the co-founder and Director of Business Development for the Nayada Institute of Massage.
Tina is also a bestselling author and has been featured on Million Dollar Mindset, ReLaunch, ABC, Massage Today, Money for Lunch and Tropical Entrepreneur, to name a few. She has worked with and provided small business help in more than 20+ industries and 6 countries (and counting) around the world, watching them grow and transform.
TUNE IN to this episode to hear Tina chat with Steve and Mary about audio marketing and how to take advantage of the booming audiobook trend.
In This Episode
Spanish & Italian; The Audio Extravaganza; They Put A Mic In Her Hands At 2 Years Old; 1.5 Million More AudioBooks Than Ebooks Consumed In 2015
3 Ways To Create An Audiobook; No Book, No Audiobook; Time & Costs Of Producing An Audiobook; Steve’s New Book
Skype – Pants Optional; Best Call To Action For An Audiobook; Wade’s Mic Drop; Podcasting Isn’t Being Throttled The Way Other Media Are
