How to Write Brilliant Marketing Copy From The Heart – Lisa Manyon – S2Ep10
Write Brilliant Marketing Copy w/ Lisa Manyon
I am not a fan of the blank page. Yikes! Nor does the traditional copywriting and marketing model of ‘pressing people’s pain points’ resonate. No thank you. Lisa Manyon’s work helped me break through my own writing blocks and create a new paradigm of writing marketing copy that is authentic, honest, and REAL. I’m so glad to share her work with you. In this episode we cover how to easily write brilliant copy and we’ll show you how you can leverage your content into fresh copy and free your time and energy.
Lisa is the Business Marketing Architect and the creator of the new marketing and copywriting model for success: A simple 3-step “Challenge. Solution. Invitation.” formula for creating marketing messages with integrity.
Lisa has the distinction of becoming the first certified Creating Copy that Sells Copywriter in the state of Idaho. She was the recipient of the People’s Choice Award at the 29th Annual California Women’s Conference. Lisa’s work has been featured in INC magazine and the #1 best-selling books, “Wonder Women: Sex, Power, and the Quest for Perfection” and “Engage!: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web”.
Listen to full Episode
What You'll Learn From This Episode:
- How to overcome your fear of writing
- Why you need to understand that in the end it’s not about you
- How to make your client feel as if you’re talking directly to them
- Lisa’s personal and business systems
- Why journaling can help you anchor-in your ideas
- Lisa’s simple 3-step “Challenge. Solution. Invitation.” formula
- The story behind Lisa’s copywriting formula
- How Lisa’s marketing and copywriting formula works
- Where should you start when you’re building a website
- What is the key step people miss when building a website
- The importance of having a strategy and keeping it present at all times
- Why you can’t make a difference if everything you do is on auto-pilot
- How to leverage your existing content and free your time
- Lisa’s action steps to help you StartSomething this week
- Lisa’s legacy for the world.
