Talking All Things Podcasts…On A Podcast [Podcast]

Podcasting has exploded in the B2B realm. During this episode of the B2B Marketing Exchange Podcast, we talk about all things podcasts.(Podcast on B2B Marketing Exchange, June 3, 2020)

Podcasting has exploded in the B2B realm. We’ve seen brands across industries and of all sizes use podcasting to share their unique thought leadership and interview experts in their field. But how is this area of the media landscape evolving as more brands create podcasts, and as more buyers rely on them? During this episode, we sit down with Tina Dietz, Founder of Twin Flames Studios, to get her take on how podcasting is evolving. Together, Tina and hosts Alicia Esposito and Klaudia Tirico go through:

• New podcasting formats and approaches;
• Creating strategies for the middle and bottom of the funnel;
• The “murkiness” of podcasting metrics; and
• How to use podcasting to build company culture.

Click here to listen to the podcast

RELATED LINKS

• Learn more about Twin Flames Studios
• Listen to Tina on a B2BMX panel about podcasting

Interested in talking more about about all things podcasts?