Tag: nonfiction

2024 Staff Picks: Some Of Our Favorite Things

Written by Assistant on December 3, 2024. Posted in Blog, Personal Development, Productivity, Vocal Leadership, Voice. No Comments on 2024 Staff Picks: Some Of Our Favorite Things

It’s time to reflect back on 2024…

As we wrap up our 2024 at Twin Flames Studios, our team reflected on their personal favorite nonfiction audiobooks we produced this year.

We’re incredibly lucky to work on so many inspiring audiobook projects and we’re proud of everything we’ve produced. With more than 100 audiobooks produced this year, it’s so hard to choose a favorite. All of the authors and voices we’ve shared are amazing!

But we wanted to share a bit more about the work and stories behind the scenes to give you a sneak peek of what stood out to our team.

This year, we asked our team to share their personal highlights: the audiobooks that made them think, laugh, or even cry—and a little something extra that brightened their 2024.

Along with each personal favorite, we also asked each team member to share a valuable tool that made a difference for them this year. Many of these will have value for you as well!

Staff Picks – Audiobooks & Other Favorites

1. Utopia Reimagined: An Allegory of Capital and Conscience by James Jones

Favorite of: Caroline Schaeffer, Audiobook Production Specialist

best nonfiction audiobooks "Utopia Reimagined"

Why it stood out:
“Time travel, allegories, and engaging characters made this fictional journey not only entertaining but also a thought-provoking look at our modern society.”

This audiobook captured Caroline’s imagination with its layered storytelling and poignant commentary.

Caroline’s Favorite Gadget: Cold Brew Maker
“I love my at-home cold brew maker! You can use it to make cold brew, iced tea, or fruit infusions, and there’s nothing quite as satisfying as having easy-access fresh cold brew in the fridge.”

Caroline’s pick is a nod to life’s little joys—and the fuel that keeps our production engine running.

2. You, Me, We: Why We All Need a Friend at Work by Morag Barrett

Favorite of: Christopher Rain, Editor

Why it resonated:
“This audiobook kept me fully engaged. The authors did an amazing job showing how we can get too wrapped up in our own emotions, wants, and needs—often ignoring those of the person we’re having a conversation with. The habits she discusses aren’t just for the workplace; they’re just as important in our personal lives.”

Christopher’s pick is a masterclass in empathy and connection—lessons we can all carry with us, whether we’re at work or around the dinner table.

Christopher’s Favorite Tool: Ozone 11
“I use Ozone to fine-tune audio. Sometimes it’s just a subtle frequency adjustment to change the tone, and other times it’s a much more drastic change. Ozone gives me the confidence to make those adjustments and get the exact sound I’m looking for.”

Christopher’s choice highlights the precision and artistry of audio production—a reminder that the details matter.

3. Conversations Made Easy & The Client Retention Matrix by Chris Jennings

Favorites of: Stephen George, VP of Publishing

best nonfiction audiobooks "Conversations Made Easy"

best nonfiction audiobooks "The Client Retention Matrix"

Why they made the list:
“I completed two books with Chris Jennings this year—Conversations Made Easy and Client Retention Matrix—in less than 12 months. Both audiobooks included interviews as additional content, which made them even more engaging and informative.”

Stephen loved these projects for their innovative structure and added depth, showing just how much value a well-produced audiobook can bring!

Stephen’s Favorite Find: Fly Kitt
“This is a vitamin supplement kit for when you travel. If you're going into a different time zone it will help reduce or eliminate jet lag. I used it when I went to Italy on an overnight flight and had no issues with being tired, so I could hit the ground running and enjoy my entire trip.”

Stephen’s practical pick is great for avid travelers!

4. Startup Different: The Myth-Busting Blueprint for Your Multi-Million-Dollar Business by David Sinkinson and Chris Sinkinson

Favorite of: Michael Kinsey, Audiobook Director

Why it stood out:
“We had such a great time recording this book. The author’s energy in every session made me enjoy both the job and the content that much more. We’d chat about what was happening in our lives, and I felt we built a genuine connection.”

Michael’s pick is a game-changing guide for entrepreneurs—and a reminder of the collaborative magic that happens behind the scenes.

Michael’s Favorite Tool: TASCAM Mixcast 4 Podcast Workstation
“This equipment has been a game changer! It allowed me to remote-direct recordings for none other than Twin Flames Studios. What a great year it’s been!”

Michael’s pick proves that the right tools make all the difference—whether you’re recording a podcast or producing a bestseller.

5. You Belong Here: How to Make People Feel Safe to Be Their Best, Take Bold Risks, and Win by Mike Lipkin and Dianne McIntosh

Favorite of: Paul Stefano, Audiobook Director

Why it resonated:
“It’s just a straightforward guide on how to be yourself in the workplace and how that can actually help, rather than hurt, your bottom line. It doesn’t hurt that, as a narrator, Mike sounded like Sir John Gielgud right out of the gate!”

Paul’s pick combines practical workplace advice with unforgettable narration—a perfect listen for professionals looking to thrive authentically.

Paul’s Favorite Tool: Ballpark DJ App
“I found this app that allows you to record introductions for a youth or recreational team. I use it for my son’s 13-year-old baseball team, but you could also use it for an adult bowling league, a youth soccer team, or even to introduce your staff at a team meeting!”

Paul’s pick is as versatile as it is fun, bringing a personal touch to teamwork—whether on the field or in the office.

6. Candy Barone's Free Suite of Human Design Resources & Jackie Lapin's Conscious Podcast Tours

Favorite of: Tina Dietz, CEO of Twin Flames Studios

Why Tina Loves Candy Barone's Free Suite of Human Design Resources:

“I've been using Human Design to help me become a more effective leader and also to build my team more effectively. It's like if you took the best personality test and strengths assessment and put them on steroids. My very dear friend and colleague, Candy Barone, has a suite of free Human Design tools that she gives away, starting with a 20-page personal human design report for free, no strings attached. Her generosity in providing people with the tools to align with their best selves and their purpose is what I love about Candy, so much.”

Why Tina Loves Jackie Lapin's Conscious Podcast Tours:

“What will life be like when you have as many as 30 more podcasts and radio shows already booked right at the beginning of the year? Would that be a giant boost for you, your book or your current program? Here’s the great news… Our friend Jackie Lapin has a surefire way for you to get those 30 shows! She’s been doing it for 15 years for select clients. Some of her most recent Podcast/Radio Tours have actually generated 45, 50 and even 65 podcast invitations. This is my very favorite podcast guesting opportunity for authors!”

Looking Back, Moving Forward

From audiobooks that inspired deep reflection to tools that refined our craft, 2024 was a year filled with creativity, connection, and growth. Each staff pick is a small window into what makes our team tick—and a testament to the power of storytelling and innovation.

What inspired you this year?

What most surprised you, or what do you still want to know? Let us know your thoughts below!

About Tina Dietz:

Tina Dietz is an award-winning and internationally acclaimed speaker, audiobook publisher, podcast producer, and vocal leadership expert whose work and shows have been featured on media outlets including ABC, NBC, CBS, The Wall Street Journal and Chicago Tribune, Inc.com, and Forbes. She’s been named one of the top podcasters for entrepreneurs by INC.com, and Tina’s company, Twin Flames Studios, re-imagines thought leadership through podcasting and audiobooks for experts, executives, and founders.

The State of AI Audiobooks in 2024

Written by Assistant on June 12, 2024. Posted in Audiobook Marketing, Blog, Publishing, Vocal Leadership. No Comments on The State of AI Audiobooks in 2024

Is authenticity dead in the age of AI?

All the publishing world was abuzz in 2023 with the inclusion of AI Audiobooks on the “Big 5” retail outlets Audible, Google Books, Apple Books, Barnes & Noble, and Kobo. Impassioned pleas for authenticity have clashed with diatribes on accessibility and cost across virtual platforms and conference rooms alike.

In 2024, the news cycle on this topic has simmered down considerably, leaving some important questions unanswered.

Are AI narrated Audiobooks selling?

Is it cost effective to use AI narration for Audiobooks?

Does the technology actually work?

Will I damage my reputation by using AI narration?

What about any innovations or “special cases” where AI narration can help with Audiobook production or sales?

Are AI Narrated Audiobooks Selling?

The short answer is NO.

It turns out that in 2023, resistance to AI narrated Audiobooks intensified. Audiobook listeners reported they weren’t likely to listen to AI generated audiobooks, even if the voice of the author was cloned.

Reviewing the presence of AI audiobooks in the marketplace, there are fewer than two thousand AI voiced audiobooks on the market, most with not great reviews, if any reviews at all.

For contrast, remember that 2700 books a DAY are published in the US alone.

Let’s call this initial reception to AI narrated Audiobooks “cool to lukewarm at best.” With all the buzz around AI in general throughout 2023, why didn’t AI Audiobooks perform well?

I’ll sum it up in one sentence.

NO ONE WANTS A ROBOT VOICE IN THEIR EARS FOR 4, 5, OR 8 HOURS.

This isn’t new. I interviewed a former long-time employee of Learning Ally, a respected and long-standing company devoted to providing accessible materials for children with learning differences, Michael Kinsey. Michael specializes in audio production and, in particular, Audiobooks. He’s also one of our Audiobook directors here at Twin Flames Studios.

“When text to speech came out, we wanted to use the technology to make more books available and accessible. The problem was, no one wanted to listen to a synthetic voice,” explained Kinsey.

“For example, we had a text to speech version of the book The Outsiders, which was taught in a lot of high school English classes for many years. Not very many students accessed it. But when we brought in a professional Audiobook Narrator to create a new version, suddenly the Audiobook version became one of our top titles. Students were listening to the Audiobook even when they didn’t have an assignment related to it.”

While the state of text to speech technology has come leaps and bounds in recent years, our ears and brains are discerning. When it comes to longer-form content like Audiobooks and podcasts, the numbers show that the technology isn’t good enough yet to replicate the nuance of the human voice.

Is it Cost Effective to Use AI for Audiobook Narration?

I keep hearing AI Audiobook narration being referred to as “cost effective.” That implies that you can get the job done for less and still reap the benefits. But if AI narrated Audiobooks aren’t selling well, we can’t call this a cost effective solution.

AI Audiobook Narration cost can range from free to about 5K per Audiobook. For the sake of comparison, our full Audiobook packages tend to range from 3-5K in either the case of author narration or professional narration.

This isn’t just about numbers; it’s about impact. Just think what those 250 people will accomplish by taking action in their lives, in their businesses, in their communities – because of what they learned as a result of your book.

If you go with one of the free options, you’re going to spend a considerable amount of time learning how to edit your Audiobook to get it to a finished product, and not even a finished product that would compare well with a human narrated audiobook.

Does the Technology for AI Audiobook Narration Really Work?

I do believe that at some point, AI audio will become pretty much indistinguishable from human voices. Since it’s not there yet though, here’s what we know is possible, based on research across Audiobook platforms and AI voice options.

1. AI audio narration voices are available in more than 25 different languages. HOWEVER, the translations are wildly inaccurate, particularly for long-form audio like an audiobook.

Want to know more about how inaccurate? Leave a comment on this post and if there’s enough interest, we’ll do a video demo!

Besides errors in translation from language to language, here are some other pitfalls of the current technology that it doesn’t handle well:

2. Dialects and diverse expressions

For example, one publisher of Judaic books noted to me that he had to abandon AI as a feasible option because AI can’t make the “Jewish” sounds denoted by Hebrew glottal [ʔ] (א) and [h] (ה), uvular [χ] (ח), and pharyngeal [ʕ] (ע).

3. Pronunciation issues and regionalisms

Getting AI to correctly pronounce names, or understand if you want the word “aunt” pronounced “ant” or “awnt,” or if you’re a Canadian author and want “process” pronounced “pro-cess” instead of “praw-cess,” is an exercise in frustration.

I could give you at least 50 examples of single words that have multiple pronunciations like the ones above.

4. Emotional nuance, pauses, and humor

We know from decades of sales data that what sells an Audiobook is the quality of the narration. The more a narrator, be they the author or a voice actor, feels like they’re right there with you and drawing you in, the better and more impactful the audiobook.

AI doesn’t know how to breathe, and lacks the natural cadence and pacing of human voices. This not only gives us that “uncanny valley” feeling when we listen, it also impacts the performance. AI doesn’t understand where nuanced pauses should go, or sometimes what words need to be emphasized. It definitely doesn’t understand jokes, irony, or sarcasm.

Imagine a romance novel where the narrator doesn’t understand longing, or desire…

Imagine a business book where you’re trying to learn something important, but the pauses aren’t in the right place, or the author meant something to be ironic and now you’re left feeling confused.

Our Senior Audiobook Director, Paul Stefano, has narrated many, MANY dozens of Audiobooks in his career, both fiction and nonfiction. Recently, he decided to license his voice to a reputable AI narration company, and they sent him a professionally edited audio sample of his AI voice clone. The voice clone was created from a recording of an audiobook that Paul owns the rights to, and this represents the best current technology in AI cloning that is easily accessible to the public.

Listen to both brief samples, and then imagine listening to each voice for 4, 6, 8, or 10 hours.

AI Narration Sample:

Natural Sample:

Will I Damage my Reputation by Using AI narration?

The Internet has a long memory. Back when The Gifts of Imperfection was originally published in 2010, Brene Brown’s publisher didn’t have her narrate the audiobook. In fact, the narrator wasn’t even close to Brene’s vocal style.

Things did not go well.

The book sold 3 million copies, but the audiobook did NOT.

One of the biggest requests that Brene had over the years was a version of that audiobook with her narrating, because Brene is highly known for her voice. She originally went viral via her TED Talk, she has podcasts, and her candor and combination of deep research and insight combined with a naturally enthusiastic “folksy” presence gives Brene a vocal thumbprint that is unmistakable.

What does this have to do with AI?

Well, if a highly produced Audiobook plus a professional, but ‘off the mark’ casted narrator hurt Brene’s Audiobook sales and ratings that much, just imagine what the reaction would be to an AI narrator.

When Brene released the 10th anniversary edition of The Gifts of Imperfection, she narrated a new version of the audiobook, and the ratings and reviews speak for themselves.

Not everyone is going to have Brene Brown’s level of notoriety and success, but she didn’t start out a multiple NYT bestseller. She was a college professor and researcher. If you are planning on being known for your voice as an expert, speaker, or industry leader, you need to cherish and cultivate your voice as a unique asset. If you’d like to get started with some exercises to help you develop your voice, here are some tools and resources for you.

What About Any Innovations or “Special Cases” Where AI Can Help with Audiobook Production or Marketing?

Yes, there are several places where AI is super helpful!

Overall, short-form content like social media is a good place for the current state of AI audio. We’re already used to hearing AI voices in social media on many viral reels, and this can save creators time and energy. Plus, if you’re not someone who loves being on camera, using an AI voiceover can work just fine for short content.

I personally love a good doggo voice over.

AI tools for promoting your Audiobook are becoming more abundant as well, which we love. I’m a fan of Vidyo.ai, which automatically edits longer video into clips for social media, blogs, etc.

PRO TIP: Convert your Audiobook files from .mp3 to .mp4 and get the AI to suggest short, interesting clips of your audiobook for promotional Videograms. You can also reach out to us to create these for you, they’re great for evergreen marketing campaigns, and cross promoting your articles, blogs posts, and newsletters with your audiobook.

And as a final thought, we’d love to see AI continue to evolve so that we could use it to make Audiobook edits. While an entire AI Audiobook narration is hard on our ears and brains, being able to replace some words using AI narration would be a great use of time, energy, and money for authors, narrators, and producers/publishers alike.

Audiobooks continue to sell at an accelerated rate, with double digit growth year on year for the last 12 years. They’re an enduring format, but what makes an Audiobook truly endure the test of time is the quality of narration. If you’re ready to create an Audiobook that you’re proud of for decades to come, contact us and let’s get your work into more ears and hearts.

Read and watch more Frequently Asked Questions about Audiobooks and benefit from our expertise, or Contact Us for more information and forthright advice about producing, distributing, and profiting from Audiobooks. Plus, download our Vocal Leadership Workout to develop and refine your the most influential tool you have — your voice!

What most surprised you, or what do you still want to know? Let us know your thoughts below!

About Tina Dietz:

Is A Book Still Worth It: How to Write a Book for Today’s Market

Written by Assistant on May 1, 2024. Posted in Blog, Publishing, Vocal Leadership. 1 Comment on Is A Book Still Worth It: How to Write a Book for Today’s Market

Let’s get real for a second and talk about how to write a book for today's market and what it really means to do so.

The book publishing industry tells people to make dreams meet paper.

How? Write a book. They’ll tell you, “Publish that book! It’s your ticket to authority, uniqueness, and that indescribable je ne sais quoi that an expert needs to stand out.

But here’s the tea…

Peeling Back the Curtain on Publishing

Every single day, the U.S. greets 2,700 new titles. Yet, catching those 100,000+ sales is like finding a unicorn in a haystack.

The average self-published author?

They’re looking at 250 sales. But before you toss your manuscript out the window, hold up – because this is where it gets interesting.

The Mighty Power of 250

Imagine those 250 sales not as numbers, but as people – each one an individual connecting deeply with your message. This select audience could be the very people you’ve been aiming to reach, ready to champion your cause.

True Influence vs. Follower Count

In our digital era, it’s easy to get caught up in the follower frenzy. But here’s the kicker: real influence isn’t about how many, but about how much – the depth of connection, the conversations sparked, the actions taken. Authors like Brene Brown and Malcolm Gladwell didn’t just gather an audience; they built communities moved to action by their words.

Their books came first.

Nonfiction: A Catalyst for Change

Nonfiction books have this incredible capacity to not just share knowledge but to inspire action.

Think Rachel Carson’s Silent Spring or Betty Friedan’s The Feminine Mystique – these weren’t just books; they were movements that continue to shape our world today, many decades after they were published.

Your book could be the next catalyst for change, reaching those who are ready to listen and act.

How to Write a Book in the Digital Age

While the digital world whirls with tweets and snaps, nonfiction books stand as islands of depth and reflection. They offer a pause, a chance to dive deep, and a platform for authors to share their most potent thoughts.

The advent of digital media has revolutionized the way knowledge is consumed, giving rise to questions about the relevance of traditional books in a fast-paced world. Yet, despite the proliferation of social media, short videos, and online courses, books remain unparalleled in their impact. Here's why:

Depth of Engagement: Books offer a depth of thought and analysis that short-form content simply cannot match. They allow authors to explore ideas comprehensively, fostering a deeper connection and understanding with their audience.

Perceived Authority: Publishing a book establishes an author's credibility in a way that transient digital content cannot. It is a tangible testament to an author's expertise and commitment to their field.

Longevity: Unlike social media posts or videos that quickly fade into the background, books have a lasting presence. They continue to be cited, referenced, and read years, if not decades, after their publication. Simply put, books endure.

Market Reach: Books open up opportunities to reach audiences beyond digital boundaries, including speaking engagements, workshops, and academic citations.

To Write, or Not to Write?

So, we circle back to the big question: Should you write and publish that book? If you’re looking to do more than just win a popularity contest – if you’re aiming to truly resonate and make a lasting impact – then yes, a thousand times yes.

This journey is about tapping into the unique power of books to connect, to inspire, and to mobilize. It’s about embracing the opportunity to share your voice, your vision, and your message with the world – and maybe, just maybe, change it for the better.

Writing and publishing a book isn’t just an item on a to-do list; it’s a path to creating ripples of change, fostering a community of engaged readers, and contributing something timeless to the global conversation. So, are you in? Because the world’s waiting for what you have to say.

What most surprised you, or what do you still want to know? Let us know your thoughts below!

About Tina Dietz: