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How to Create The Right Simple Business Systems

Are you ready to grow your business? Are you ready to focus on and leverage your Zone of Genius?

Simple Business Systems - Tina Dietz

If you said yes to either of the two questions above, if you’re hanging out in Overwhelm City or Burnout Alley and there aren’t enough hours in the day and you always feel like you’re scrambling, you need systems.

Even if you’re not a “systems person,” I guarantee you have systems… even if your system is something like:

  • Step 1. Get ready to do a task
  • Step 2. Try to remember how you did it the last time (whenever that was)
  • Step 3. Stop trying to remember and invent a new way to get it done
  • Step 4. Rinse and repeat.

I call this the “Non-Systems-System.”

Systems are simply consistent ways of getting things done that are made up of a mix of people, technology, and processes that create an intended outcome. It’s a structure that’s created to hold all the parts of your business together so work can flow. Ideally, this is set up to be like a wide-flowing river – not a creek with lots of beaver dams on it.

Better and more effective systems are the train tickets out of overwhelm city. You’ll find that you know what’s going on, what needs to happen, get to do more of the stuff you love in your business AND you work less while making more money.

You might have a blogging system that you follow to create high quality content on a consistent basis. Or a client on-boarding system that sets up your clients to have an amazing experience EVERY TIME they work with your business.

In systems are embedded culture, values, creativity, your essence… The systems of your business create a microcosm, an ecosystem that can reflect your unique way of being and working. 

Building systems is simply about bringing consciousness to the process of how you (and your team) get things done in your business. In this process of bringing greater consciousness, what’s not working, what could be working better, and what could be simplified comes to light. You also find out ways to work more joyfully and more in alignment, which makes the process of running and growing a business all the more enjoyable.

Why Systems Rock!

Unless you’re building systems, it’s easy to stay in a place where you feel like you’re always racing against the clock. Talk about hanging out on the burnout path.

By getting clear about where you are, you can let go of any need to be polished and perfect and simply be clear about where you’re going and keep building without all the mental runaround.

With systems, it’s easier to add on and change the business without it being a huge hassle – that’s what systems are for.

When you have insight into what IS working, you won’t have to dedicate extra energy or resources into what’s already solid.

You’ll gain back extra brain space because you’re no longer trying to hold all the details. Since you have places for all that knowledge and insight to go to be actioned, you can trust you won’t lose momentum when you step away.

You might even find that you can take weekends and lunch breaks! Not in front of the computer, but away from it and you might not even think about work for hours or days at a time.

Imagine being able to work the same amount of hours (or less!), but do MORE of what you love doing in the business while being able to serve more people that need your particular sauce of brilliance.

You will be able to slow down and enjoy the ride, rather than the process feeling like a drag.

When you expand what you’re able to do without YOU having to work more, you enable yourself to be able to make more money, expand your impact, increase your creativity in business, while kicking that annoying overwhelm gremlin out.

That is why systems are awesome and worth making work for you.

Business Systems Are Like an Ecosystem

Your business is like an ecosystem. There are lots of different parts that interact to create something bigger than just each one of the parts individually. There's a symbiotic relationship that happens when these pieces work well together.

When you think about your business as an ecosystem, how you create systems is informed by the way you do things and why you make certain decisions.

Think about a river. There’s a lot of potential energy in a river. But if the river didn’t have banks, it would be diffused everywhere. The water wouldn’t be channeled.

You are the river. Your systems are the river banks, the roots of the trees that prevent erosion on the banks, and the rocks and bends that slow the water at certain locations along your trajectory. All of these parts support your journey and help you flow. Without a container for the river, the fish and other aquatic critters wouldn't have a home.

Systems operate in a continuum. There's no wrong place to be, you are where you are. Just like ecosystems. They are where they are in their development. There are no “have to’s” and there are no “shoulds.” There are no places that you're supposed to come out at on the other end. It's just about you having the opportunity to explore and decide what kind of journey you want to have and where you want to go. With systems, there's no done and there's no perfect.

When you align your systems you support your creativity and amplify your impact. You can improve the way you're working so you're more effective with your time and the way that you showing up on a day to day basis. You can have the impact that you want and do meaningful work without going to a place of overwhelm or burnout or spreading yourself too thin.

This process of building systems is about consciously choosing what needs your attention, effort and investment of resources. Ultimately that starts within, that starts with you making those choices.

Ready to level up your business systems? My brilliant colleague Justine Sparks is offering a free online workshop called Level Up Your Business Systems. During the event, you'll work through a framework to pinpoint the current level of your systems in personal organization and planning, financial management, sales, and marketing.

It's an opportunity to reduce your overwhelm and increase your business results in real time: 20% Theory, 80% Action. It's going to be a lot of fun and super practical and actionable.

Simple Business Systems - Tina Dietz & Justine Sparks

With a background in business management, corporate social responsibility and marketing, Justine is your soulfoul systems designer. Her mission is to give you the tools that will allow you to support yourself on the journey. Justine brings high level strategic and systems thinking to the work she does with business owners. She received her BS in Business Management from an all women’s college, Simmons, in Boston, with a concentration in Leadership. Learn more about her.

Justine Pattantyus – Soulful Systems Designer

Get all the details and register here

5 Free Ways Nonfiction Authors Can Boost Their Online Presence

Have you ever wondered how to have a launch that reaches tens of thousands of people or more? Here are 5 very friendly and quite un-technical ways nonfiction authors can use to boost your online presence by making simple, authentic ‘asks.’

Nonfiction Authors - Tina Dietz audiobook expert

No matter how technical and digital our world becomes, many of the best book and audiobook marketing comes down to simply asking. Have you ever wondered how to have a launch that reaches tens of thousands of people or more? I participate in those book launches all the time, and the key isn’t the technology used or some magic email formula.

Asking is what makes the difference, and in particular, having the relationships where asking is even possible. Your friends, colleagues, and fans want to put their words where more people can see them. It’s up to you to lead them and let them know what actions they can take that will make the biggest difference.

Here are 5 very friendly and quite un-technical ways you can use to boost your online presence by making simple, authentic ‘asks.’

1. Ask friends, colleagues and fans to post their reviews on Amazon and Goodreads 

Here’s an important tip when asking for reviews – pre-write samples of reviews to give your tribe an idea of what to write. Many people (including myself) often want to help but deal with a shortage of time and attention. If you help shortcut the process, you’ll get better results and you’re also showing that you respect people’s time and energy in helping you.

2. Create a testimonial page on your website

Any testimonials or reviews that you get on LinkedIn, Amazon, Goodreads, or other places you can collect into one space, and then sprinkle generously around your website as little eye-catching quotes.

3. Get friendlier with Goodreads

Even I sometimes forget what a cool resource Goodreads is. Spend a little time each week connecting on Goodreads, and make sure your profile is fully fleshed out in detail, and that you also add your own list of books that you love. Goodreads is for people who LOVE books, who hunger for books, and you can connect with bloggers and reviewers through this platform as well.

4. Offer bloggers in your niche that you respect advanced reading copies of your book

Let the blogger know why you chose to reach out to them, and ask if they’d like to offer feedback and/or a review of your book. And, for goodness sake, share some of their blog posts with YOUR tribe via social media or email as an act of goodwill and relationship building.

5. Go on an online book tour via podcast interviews

One in every 3 people in North America listens to podcasts. That’s over 65 million people! Seek out shows and hosts that resonate with your message and topic, and, in the immortal words of Bill and Ted, “BE EXCELLENT.” Also make sure the host gets a copy of your Audiobook’s 5 minute retail sample to share when you do get an interview on a podcast.  You can listen to some of our author’s 5 minute retail samples here to get an idea of what they sound like. Click here and scroll down the page.

Marketing your book isn’t a “one time and done” proposition. You can always use your book to continually build your audience, your brand, and your platform as an expert. One of the biggest mistakes that authors make is getting bored with their book and thinking that they need to move on to the next big thing, when what’s really needed is persistence, creativity, and small steps every day rather than grand gestures.

What has worked well for you in getting the word out about your work, or, if you’re already an author, your book? Which of these strategies would you like to add next? Make sure to leave your comments below!

Ready to explore audiobooks, podcasting, and creative content marketing for your book?

3 Events for Nonfiction Writers in May

Birds are chirping, flowers are blooming, and apparently writers are writing!

Nonfiction Writers - StartSomething Creative Business Solutions - Tina Dietz

May is a big month for events in the nonfiction world, and for books and writing in general. I’m pretty sure that as the weather improves, writers emerge from their blankies, blinking at the sun and needing human contact, so event organizers plan accordingly.

3 Events for Nonfiction Writers in May

Nonfiction Writers Conference – Virtual – May 4-6

StartSomething Creative Business Solutions - Nonfiction Writers - Tina Dietz

The opening session features a conversation with Gretchen Rubin, New York Times bestselling author of The Four Tendencies, Better Than Before, and The Happiness Project. Additional sessions cover how to write, publish, promote and profit with nonfiction books.

Participants can also register for our popular Ask-a-Pro sessions, free 15-minute consultations with industry pros. A private Facebook group is also available for all attendees to gather and exchange ideas.

CLICK HERE for the event website and more information.

Self-Publishing University “Less Talk, More Action” Conference – Virtual – May 31

StartSomething Creative Business Solutions - Nonfiction Writers - Tina Dietz

A one day online conference focused on book marketing and increasing sales!

This conference offers 10 international Speakers ready to pour into you the help you need and have been searching for around the vital topic of Book Marketing!

The aim of this conference is to bring authors, agents and publishers in one place to have a hearty, healthy and value added discussion on the issues facing authors today and how they can better prepare themselves for success in the near future. Straight to the point, no sales, no fluff and taking action is the order of the day.

CLICK HERE for the event website and more information.

Book Expo America – New York City – May 31-June 1

StartSomething Creative Business Solutions - Nonfiction Writers - Tina Dietz

THE BIG KAHUNA! I have colleagues who attend and work this event every year, and they quite literally train for it because it’s so huge. Tons of events, tons of exhibits, the scope will blow your mind and give you ideas, info, and contacts for the entire next year to work with.CLICK HERE for the event website and more information.

**HINT: if you’re a blogger or show host with a show about publishing, books, etc. consider applying for a press pass for this show.Remember the pen IS truly mightier than the sword, and getting your creative juices flowing is key to getting your work and message out into the world. Is writing and publishing already part of your world, or are those areas emerging for you? What motivates you in this arena, or what stops you from publishing? Sound off in the comments!

How Pissed Off Do You Need To Be To Change?

The key to tapping into anger as a tool is to allow ourselves to go underneath the anger into the underlying commitment behind the anger. Are you pissed off enough to change?

To Change - Tina Dietz

Why did you set the goals for yourself that you’ve set? Why start the business, the book, the project?

I was at a mastermind event with a group of business leaders in Austin, TX led by the incredible Candy Barone and when this subject came up, and the answer was surprisingly consistent among the people in the room.

We had gotten pissed off. Angry. Even righteous….and decided to do something about it.

In the worlds of leadership, personal development, and transformation we often shy away from using or acknowledging anger as a motivating force, but it can be a tremendous source of energy and forward momentum.

The key to tapping into anger as a tool is to allow ourselves to go underneath the anger into the underlying commitment behind the anger.

What we get most fired up about are usually those areas that hold the most meaning for us. Things that aren’t meaningful to us tend to fade in and out of our awareness without leaving a lasting impression.

There’s a deep commitment that you have to something underneath the emotional fire, something that calls you to react strongly and feel motivated to respond and take action. Now imagine using that automatic motivation, that intense rush of energy, and putting it to use towards effective action that is in alignment with your commitment, your values, your passion.

For your brain and business ‘food’ this week and viewing pleasure, here’s what we’re discussing:

  • Tapping into what gets you angry as a tool to create more clarity
  • Aligning your goals with your values
  • Red flags to pay attention to when it comes to anger
  • Using your anger as a directional needle to get more focused
  • How to direct your anger and upset into productive, clear action.

What do you get fired up about and what’s your underlying commitment that triggers that response? Let’s get the conversation going and unleash your voice – the world needs you!

Ready to turn that anger into a productive business?

Is This Mistake Sabotaging Your Leadership?

Heather Parbst, business development and team building maven, agreed to share her expertise and thoughts on the topic of leadership sabotage, particularly for women leaders but these issues can extend across age, gender, etc. SOAK THIS IN.

women leaders - Tina Dietz & Heather Parbst

What do you think of this statement?

I, too, am a “doer.” I’ve always taken pride in this title. People know they can count on me, that I will be responsible and produce a good product. Throughout my career, this was my modus operandi. I worked hard, doing more than my fair share and assuming the responsibilities of others when they were quite capable of doing it themselves. Then, I would feel resentful when others didn’t acknowledge my efforts or step in to take some of the work off my plate.

Holy.Crap.

When I read these words from business development and team building maven Heather Parbst, I felt as though I had written them myself. Can you relate?

So today, Heather agreed to share her expertise and thoughts on the topic of leadership sabotage, particularly for women leaders but these issues can extend across age, gender, etc. SOAK THIS IN.

Work hard and reap the benefits. That’s what you’ve done so far in your career and it has worked to propel you forward. You are known as a “doer.” You get it done, whatever “it” is. People describe you as competent and dependable. They know they can count on you. It has been your hard work and sweat that have gotten you to where you are.

Women often think that our sweat alone is the primary driver of our success. People will see our abilities for what they are based on: our work product and the amount of effort we extend. We work hard to prove our competence and to show that we bring value. This works great in school. Work hard, get the good grade. Work hard, get into the good school. Work hard, get the promotion. You see where I am going. It works… until it doesn’t.

Let me explain.

I, too, am a “doer.” I’ve always taken pride in this title. People know they can count on me, that I will be responsible and produce a good product. Throughout my career, this was my modus operandi. I worked hard, doing more than my fair share and assuming the responsibilities of others when they were quite capable of doing it themselves. Then, I would feel resentful when others didn’t acknowledge my efforts or step in to take some of the work off my plate.

Prior to a leadership role, this was a personal aggravation. But, once I was heading up a team, it became a massive bottleneck. Instead of empowering my team, my actions said, “I don’t believe in you to do this work, so I will do it myself” or “You don’t have to do this work. I will take care of it for you.” Meanwhile, my burning the candle at both ends was standing in the way of my business success and causing me to burn out. And it certainly was not scalable.

Gender-Bias Is a Factor

There is a natural tendency for women to “over-row the boat,” as Susan MacKenty Brady, chief strategist with Linkage Inc., likes to say. This is partly due to gender bias. A well-known illustration of gender bias at play is the 2012 study by Yale University where 100 fictional, identical resumes for a lab manager position were sent to 100 faculty members nationwide to assess what their hiring decisions would be based solely on the resumes. The only difference between the resumes was that half bore the name “John” and the other half said “Jennifer.” You probably know the story. John was rated more competent and hirable, and he was given a salary of $4,000 more annually than Jennifer. Despite both candidates having the exact same qualifications, Jennifer was perceived as less deserving of the job. Hopefully you can see how this sets Jennifer up for having to work significantly harder to demonstrate her value.

We Do It to Ourselves Too

But, gender bias is only part of the problem. Our own false beliefs about work, worth and competence also play a role in why we work ourselves ragged. Inside, we may secretly wish that someone else, our spouse, our boss, our coworker, will see how much we are contributing and acknowledge our efforts. This can be particularly true if we struggle with talking about our ourselves, our own strengths and accomplishments. We may simply be scared to give up control for fear of things not being done to our expectations or standards. Or we believe that by doing it all at or near perfection proves our value and eliminates the chance that others may question whether we are deserving.

What Got Us Here Won’t Get Us There

Thinking in this way is a tragedy. Why? Because the “do it all at 110%” approach that got us the job or powered us through starting our business will sabotage us as leaders. Midway through our careers, instead of hitting our stride and putting our accumulated knowledge and skills to work, we feel exhausted and just want a break. When we are best poised to use our talents to lead others forward to greatness, we are longing instead for a long rest.

Stop Hyper-Performing and Start Delegating

Hyper-performing will certainly help us to a point, but our personal energy isn’t scalable and, frankly, over-performing is exhausting! At a certain point, if we want to continue to increase our impact, we must change our approach. The shift here is to learn how to leverage the talents and gifts of those around us. Instead of drawing on our ability to power through and do it all, we need to draw on our other skills, like collaboration and communication. 

We need to level up our mindset, rising above thoughts like, “I want to advance my career, take on this role, grow this business by doing X, but I just don’t know how I’ll get it all done.” We must understand that the work is not all for us to do. We enlist others. We empower others to do their jobs and to build their skills along the way. We ask others to help. Our new way of thinking sounds like, “I want to accomplish X. How can I inspire others to help me and how do I leverage their talents to get it done?”

It’s Not All About You

Sometimes the most difficult hurdle to this mental shift is getting past the belief that our delegation is self-serving. You protecting your own sanity is good for everybody! By easing your burdens so that you can focus on your true priorities in a way that best utilizes your skills and prevents burnout, you are driving your entire team forward and setting an excellent example of quality leadership. You are also creating opportunities for your team to expound on their skills. Remember that when you choose to do it all, you are limiting their success (let that last one soak in for a minute).

So, whether you are dealing with “Team Work” or “Team Family,” the answer to getting it all done and increasing your impact is the same—stop doing it all yourself.

Recruit assistance, delegate and scale!

Heather Parbst is the founder of Clarity3 Consulting, a firm focused on helping entrepreneurs grow strong, healthy businesses. She founded Clarity3 after selling her own IT company and wanting to help others achieve entrepreneurial success. Having a background in behavioral science and experience as a CEO and business owner, Heather brings a unique perspective to the world of entrepreneurship and leadership. She particularly enjoys working with women to grow as leaders and scale their businesses.

Heather Parbst – Business development & team building maven

Ready to step into a new level of leadership and break through old, self-sabotaging habits and beliefs?

Is Resistance Keeping You From What You Want?

Your resistance may be keeping you from what you want and not allowing you to get stuff done. And this is the type of resistance I'm talking about here: The most common type of resistance I see in creative people.

What You Want - Tina Dietz

VIVE LA RESISTANCE!!!!

No. Nope. Definitely Not. That’s the last thing we need.

Resistance keeps us from having what we want and getting stuff done.

How many times have you had a phenomenal idea but not acted on it, and then you see someone else making it happen?

Do you know how long it took me to break through my resistance to offer the audiobook production and publishing services in my business that I’m now known for?

4 YEARS

The type of resistance I encountered and ultimately (thank goodness!) overcame is a very common type of resistance I see in creative people.

In essence, this type of resistance is the result of a fear/concern that the vision we have for our idea might not match the reality. The fear of things not working out is crushing to the point where we’d rather have the fantasy than risk the reality of possible disappointment.

There are two other types of resistance that are unfortunately common but fortunately very ‘treatable’ once you know what you’re dealing with.

Resistance Type 2 is when you’re up against the need to learn something new, and you know it would probably be good for you and benefit you, but you just can’t generate any energy around learning this new skill or doing what needs to be done.

Often this is a situation of “I CAN learn this, but I hate it.” Or, “Yeah, I can do this but it takes me forever/I don’t like it/there’s so many other things I could be doing.”

FOMO (Fear Of Missing Out) is also the source of this type of resistance. It’s so easy to get pulled off track by wanting to jump on a trend or new bit of technology.

Alleviating this type of resistance is best served by bringing in more teamwork – either with your colleagues or by hiring someone – or by getting creative and finding a solution that’s better suited to your strengths and priorities. 

And then there's Resistance Type 3...I start discussing the finer points of this resistance at 4:03 into the video, and really you want to listen to this part there if you haven’t listened to the entire 6 minutes already.

Either you’ll laugh or you’ll want to slap me. Possibly both. Let me know.

This week, observe where you’re experiencing some resistance and see where you can find more creative solutions, bring in more teamwork, and/or get out of your own way. What type of resistance are you dealing with?

Ready to break through your resistance and get results?

Audio/Video Tips for Perfectly Imperfect People

I’ve put together some audio and video production tips and techniques for you to help you get started using audio and video so that you can experiment with getting yourself and your message out into the world in a bigger way.

Audio and Video Production Tips - Tina Dietz

There are few things more frustrating than having a great idea and then getting bogged down, slowed down, or flat out stopped by the learning curve of dealing with technology.

Got a great idea for a show…but you don’t know how to set up a podcast.

Want to try out Facebook Live…but you don’t want your lighting or background to look bad on camera.

Well, guess what?

One of the most valuable pieces of coaching I ever received, and I also pass this on to all my clients, is simply this.

The main reason my company is called “Start Something” is because where most people get stopped with bringing their ideas, dreams, and goals into reality is in the STARTING. Once you start taking steps, momentum takes over and it’s easier to move forward and see your path. 

It’s the first steps that are the most shaky – particularly when it comes to getting yourself out into the public eye with audio and video.

I’m not a highly technical person, and at the same time I like to get things DONE and done well. I also don’t have an unlimited well of patience. Not.Even.Close.

​If this sounds a bit like you too, I’ve put together some tips and techniques for you to help you get started using audio and video so that you can experiment with getting yourself and your message out into the world in a bigger way.

​Audio and video need to be demonstrated rather than talked about, and in the 5 minute video you’ll see today…

  • What microphone I use
  • What you can ‘get away with’ depending on if you’re doing video or audio only
  • How to record audio ‘on the road’
  • My super easy, portable ‘recording studio’ setup
  • Setting up a video background when your room is a mess
  • Ideas for natural, easy video backgrounds
  • The most important element of producing your audio and video messages.

I invite you to experiment this week and try doing a short video, audio, or Facebook Live using these tips – if you do, TAG ME on social media or send me the clip so I can acknowledge you for taking steps towards living the life of your dreams and making the world a better place.

Got more audio/video tips? Let’s chat in the comments!

The Business Advice That Causes the Most Damage

Rant Warning – This common ‘advice' hurts more than it helps…

Business Advice - Tina Dietz

Sigh…

I’m listening along in a really good, NY Times bestselling audiobook about success and reaching your goals and all pumped up, doing my thing on the elliptical machine when suddenly IT happens.

That moment where I want to throw large, heavy objects through windows.

Christ/Krishna on a cracker, did she HAVE to go there?

We were all good until she insisted that the difference between success and failure, between reaching your goals and a life of mediocrity and disappointment, was one simple thing.

“Your limiting beliefs.”

AAAAUUUUUGHHHHHH!! Do you know what this statement is?

Business Advice - Tina Dietz

Yes. It’s a trap. This is the single most widely accepted piece of success advice that causes the most damage – both emotionally as well as pragmatically.

This entire conversation that “you’ll never be successful if you have limiting beliefs,” has GOT to go.

Of COURSE it’s important to work on yourself. But if you believe you can’t be successful because you haven’t worked out your limiting beliefs…THAT’S A LIMITING BELIEF!!

By the way, the video will clarify this issue loud and clear, but NSFW 🙂

Human beings are works in progress. Is being a good person a prerequisite for success? Um..no. I mean seriously, have you seen the number of ‘successful’ megalomaniac jackasses out there?

I can’t tell you the number of times that I’ve felt like a complete freaking moron, worried that I had NO idea what I was doing and that I get embarrassed, laughed at or called out. Fearful that I’d lose money or waste all my time.

What’s most powerful to create success (YOUR definition of success) is to take consistent actions, however small, to shift yourself BOTH from the inside out and from the outside in.

Babies learn to walk by walking, pianists learn to play from practicing, successful people learn to be successful by taking actions consistent with their vision of success.

As my friend and colleague Teresa de Grosbois would say,

The right support is at your fingertips. Schedule a Discovery Call and let's explore working together to bring your vision into reality

When You Know It’s The Perfect Time To Get Obsessed

There is power in giving yourself permission to get obsessed. Here is when it's the perfect time to get obsessed.

Get Obsessed - Tina Dietz

For a long time in my business, I struggled with focusing in on a niche. I worried I was going to miss out on clients, that I wasn’t going to use my talents fully, or that I wasn’t throwing a “wide enough net.”

I even thought that the whole “niche” thing was a bit of a myth, and that as long as I knew the TYPE of business owner I wanted to work with, that was enough. My clients were getting amazing results doubling their income, their free time, and their influence, and I thought that was enough – but I still felt like the world’s best-kept secret.

Then I got obsessed, and everything changed.

I experienced the kind of business growth and opportunities you hear about in those webinar success stories, and that success continues to accelerate.

Let’s be clear, I’m not talking about obsession in the clinical sense, but rather giving ourselves permission, unashamedly and unabashedly, to dive deep into that which we are deeply interested in and passionate about.

Since I was 2 years old, I’ve had two pervasive interests – reading books, and microphones. But because I found these things so delightful, I had them classified as hobbies and filed them away in my brain in a compartment labeled, “PLEASURE ONLY: NOT FOR BUSINESS USE.”

It wasn’t until I allowed myself to pursue my interest-turning-obsession in voice acting and narrating audiobooks (the intersection of books and microphones) that I made the discovery that changed everything.

Simply put – in the circles of entrepreneurs I knew, everyone had a book, but no one had an audiobook.

My brain exploded into a frenzy of WHY????

And that’s when I went down the rabbit hole of audiobooks, podcasting, and audio marketing – reading articles, listening, researching, talking with people, asking question after question, and then experimenting…and then more questions…and then more experimenting.

Within 6 months of launching done for you audiobook production and publishing for nonfiction authors as a service, audiobooks became 75% of my company and I had doubled my sales for the year.

I continued to focus on my audio obsession, and had another 30% growth the following year, expanding my team and becoming the sole earner for my family – I semi-retired my husband so he could go back to university and go deep into his obsession too.

And here’s my favorite part.

I became more myself.

Bringing more of what I loved-those things that made me essentially ME into my work-allowed a space of freedom, confidence, and feeling ‘at home’ in my work. Do you think that helps with productivity, decision making, and leadership? HELL YES.

NOW, set yourself some time to pursue the interests you absolutely love and start a healthy obsession! Share your comments about what you’re ‘obsessed’ about or what you want to become obsessed about.

Want some help figuring out what obsession will boost your business?

How To Create The Year You REALLY Want

Here are several key elements that you need to create the year you really want.

The Year Your Really Want - Tina Dietz

Did your 2018 start with a bang, or a whimper?

When it comes to creating a satisfying, fulfilling year, I’ve learned that taking time to create what Stephen Covey would’ve called “big rocks” (major goals) at the beginning of each year is key.

Do you set up a vision and goals for yourself each year?

​Here are several key elements that you need to achieve what’s most important to you THIS YEAR.

  1. ​Remember creating the vision of your Perfect Day? Once you have that vision, take a moment to bring up how it feels in your body, mind, and spirit. Take note of the feelings and sensations, and write them down.​​**Pro Tip: by remembering how the emotions and body sensations feel, you can practice bringing those feelings and sensations up in your body, mind, and spirit on a daily basis. Feeling amazing takes PRACTICE, and this is a fabulous mental discipline.​
  2. Choose 1-3 key feeling terms that you want to guide or characterize your year. In 2018, my husband and I chose to make this the year of Curiosity & Wonder. You already know I’m a HUGE fan of curiosity as a tool to give ourselves access to more courage, dispel fear, and increase our productivity and focus. Adding Wonder to the mix allows me to truly enjoy the journey, find beauty in small things, and engage my ‘beginners mind’ and allow more contribution from others.​**Pro Tip: Setting goals and actions in a space of physical and mental space that is positive will result in very different decision making than a space of fear, constriction, or control.​
  3. Set 2 primary business or professional outcomes and 2 primary personal outcomes for 2018. The old saying goes…​“Most people overestimate what they can do in one year and underestimate what they can do in ten years.”​It’s more important to focus on a couple of primary outcomes that are the most important and impactful to you, rather than a laundry list that’s overwhelming.​
  4. For each of your 2 biz and 2 personal outcomes, create “horizons” that help you turn your big outcomes into smaller ones. I call these smaller goals or outcomes “horizons” because they represent, in a metaphorical sense, about how far out into the future you can “see.” In other words, when you’re eating an elephant, the horizons are the “one bite at a time” part of that meal.**Pro Tip: I set my Horizons to be every 2 months, then review, assess, and refresh for the next two months.

Left to our own devices, goal setting can seem a little overwhelming at times. There’s creating the Vision, then creating the steps between your current world and what you want to create, and then implementing it all! Right now, you may not know all you’ll need to know to have the outcome you want actually HAPPEN.

It’s ok, just take the first step by declaring what you want, and then part of the process is figuring out the how.

Check the video below for more ways to create the year you really want, plus more detailed tips, techniques, and inspiration!

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