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Good Point, Boomer – Cultivating Intergenerational Communication at Work

In a time when four different generations are all present in the workplace, how can we encourage more inclusive leadership? Host Tina Dietz (a Gen Xer) is joined by a Gen Z, a Millennial, and two Baby Boomers to explore the challenges and opportunities of leading a multigenerational workforce. These leaders share their insights on the future of workplaces, communication challenges influenced by generational differences, and the need to move beyond categorizations and biases.

Don't miss our Leaders' Discussion Guide for this episode below – perfect for your next team Lunch & Learn!

Cultivating Intergenerational Communication at Work – Episode Highlights

  • Learn the difference between what a multigenerational workforce is versus a post-generational workforce (6:14)
  • Discover some of the most common communication challenges that companies face that are, at least in part, influenced by generational differences (8:33)
  • Find out what assumptions young people wish that older people would stop making (11:37) and what leaders who have been around for several decades want their younger counterparts to gain as they navigate the working world (14:03)
  • Learn how leaders start to become aware of their own unconscious bias and how to move forward from there (18:05)
  • Identify techniques leaders can use to lessen fear and increase their curiosity needed to thrive in a workplace environment (24:00)

Full Transcript

Tina Dietz

A Gen X, a Millennial, a Gen Z, and two Boomers walk into a podcast. So let's see what happens. There's a drop of inspiration, a dash of creativity, plenty of communication, and there you have it, our executive elixir. This is Drink From The Well.

Welcome to Drink From The Well, fellow leader. I'm your sorceress of strategy, Tina Dietz. For the first time in modern history, there are four distinct generations in the workplace all at the same time. Some, like the boomers, are on their way out, while Gen Z are just starting to work their way in. Millennials carry weight as the biggest generation in the workforce, overshadowing Gen X who are still there, but seemingly invisible as usual, speaking from experience. This melting pot of age makes up the roughly 157 million people who are employed in the US alone. And as we all know, when you have a group of diverse people, differences are bound to happen. So how can a multigenerational team succeed? How can you lead in the best way? And what's happening among leaders and teams as we navigate for different generations all at the same time? Today, we tackle the challenges of leading a multigenerational workforce with our multigenerational panel. Let me introduce them to you now. Gabriela Moreno is a student at the University of Florida studying political science, mass communications, and history. Currently, she is the editor-in-chief of Rowdy, the largest student-run magazine in the nation. She's also the Assistant Director of the Phi Alpha Delta pre-law fraternity. Welcome, Gabi.

Gabriela Moreno

Thank you for having me. I'm really excited.

Tina Dietz

Dr. Valerie Rene Sheppard is a self-mastery expert and the CEO of the Heartly Center for Mindfulness and Self-Mastery. Using the wisdom in her international best-selling book, Living Happy to Be Me, Dr. Sheppard provides a self-mastery curriculum that was the subject of her 2021 doctoral dissertation. She received her PhD in consciousness and human potential from Gateway University. Thanks for joining us, Valerie. 

Dr. Valerie Sheppard

Thank you for having me, Tina. This is an exciting topic. I love playing on both ends of the spectrum and I can't wait to hear what your beautiful guests have to share with me.

Tina Dietz

Isokoy (Koy) McDermott is an award-winning executive speaker and entrepreneur. He is the founder of Leaders Inspire Leaders, an employee retention company focused on creating cross-generational communication and coaching millennial managers to unleash their full potential. Koy also hosts the very excellent Leaders Inspire Leaders podcast. Koy, welcome to the show. 

Koy McDermott

Thank you so much for having me, Tina. My goodness, you've put together such an amazing panel. I'm super excited to chat with everyone today.  

Tina Dietz

It is a bomb panel. I have to agree with you on that. And of course, Bruce Mayhew is a corporate trainer, coach, and conference speaker and he specializes in new leadership development and generational differences. As the President of Bruce Mayhew Consulting, he has over 20 years of experience helping clients achieve their professional development and leadership goals. I appreciate you joining us, Bruce. 

Bruce Mayhew

It's terrific to be here. I'm really excited to hear what everybody has to say.

Tina Dietz

Yeah, me too. Well, my wonderful panel, I'd like to begin by looking into our proverbial crystal ball and talk about what is one way you predict that workplaces are going to evolve in the next 20 years? Koy, let’s start with you. 

Koy McDermott

One way, and to keep it very simple, is going to be choice. And not only choice on the employer, which we have seen, but more so choice on the employee. There's going to be a lot of power with the employees to choose not only where they work, but how they work, and what's going to make them the most productive.

Tina Dietz

Thanks, Koy. Let's go to you, Bruce. 

Bruce Mayhew

It's a terrific question. I think that from a corporate perspective, we're going to see best practices become more about how we approach tasks versus how we do a task. So I think it's going to be more of those agile work environments that people are going to be embracing, as opposed to, “This is how we did it yesterday and this is how we're going to do it today.”

Tina Dietz

Brilliant. And Gabi, what are your thoughts on this?

Gabriela Moreno

I think there's going to be a fine line that we're going to manage to distinguish between how social media can be a personal platform versus a workplace platform and how we get to integrate a bunch of different styles of communication into one platform. So it's going to be interesting to see how we can distinguish that line just because I feel like, now, we're still trying to distinguish it and it's getting a little bit confusing. And that's why there's a lot of problems with social media. 

Tina Dietz

Oh, that's probably a topic we could do an entire other episode on, I would imagine. Dr. Valerie, let's go to you on this topic of one way that workforces are going to change in the next 20 years. 

Dr. Valerie Sheppard

So I'm not so sure this is a prediction as much as a wishlist thing. This is an item that I'd like to see, more humanity in the workplace. So I would like to see a focus on how we navigate the tensions between people interacting and the advent of technology, and how we manage that. I believe in the future, we're going to get more comfortable with the separation because of technology, people not quote unquote, coming into an office or being colocated. And there are some humanistic dynamics that are at a low point because of that shift. And we're seeing it all over the world. And there are problems in individuals as a result. I'm predicting that workplaces will take more responsibility.

Tina Dietz 

I definitely would put that on my wish list as well. And now we've got, across the board, different aspects that each of you have defined as a prediction for the future. Now, Koy, I'd love to back up and talk with you about an important distinction I heard you make between what a multigenerational workforce is versus a post-generational workforce and us wanting to move into this idea of being inside of a post-generational workforce. Can you clarify the distinction there for us? 

Koy McDermott

Yeah, absolutely. I mean, I feel like with many things that we face, you've got what I like to call the iceberg effect, right? Things that are right on top, and then things that are below the surface that really is what's driving an individual. A multigenerational workforce is truly based on the tip of the iceberg, what you can see based on generations, based on age, those particular things. A post-generational workforce is really segmenting individuals and understanding that everyone is nuanced. We're now moving into a place where we're looking at different behaviors and values and characteristics, and we're looking at the total person as opposed to just looking at the tip of the iceberg. So in a nutshell, multigenerational is simply based on age, generations that have all been distinguished, post-generational is now flipping that perspective and saying, “The lens that I used to see my workforce through has not worked, and is no longer going to work.” And it's moving into this post-generational workforce where we are able to see an individual as a total individual and not just simply based on what we see on the surface.

Tina Dietz

We really do need to acknowledge that we are only at the tip of the iceberg. And that is an important thing, I think, for our audience to understand. Even though we're talking about some things that may be related to generation, there's so much more at play here. There's how you grew up, there's where you grew up, there's family influence, there's values, there's morals, there's your background culturally, there's so many things at play here. That being said, Bruce, I do want to talk with you about communication. Communication is one of the fundamental points that we talk about on this particular show. It's fundamental to everything in the workplace operating smoothly, and in fact, everything in our lives operating as smoothly as possible. So in the 20 years you've been working with companies around communication, what are some of the most common communication challenges that companies face that are, at least, in part, influenced by generational differences, acknowledging that there's other things at play as well?

Bruce Mayhew 

Yeah, and there really are so many things at play. But the generational components, for sure, impact, and a lot of it reflects on what Koy was just talking about. It used to be, years ago, that Boomers were the mass population in the workforce and everybody was kind of the same. And when millennials came into the scene, and they were a large population, they sort of disrupted things, and everybody treated every millennial like the other millennial. And we're really seeing now that people are individuals, regardless of what age group they're coming from. So when it comes to communication issues, looking at preconceived notions and biases around communication, or simply not being able to communicate effectively, is an important aspect. So I would say one of the main challenges around communication is treating everybody that you encounter or that you work with or that you lead as if they are you and that they're experiencing the same things that you used to experience as an employee and have come up through the ranks. But things have changed dramatically in the last 10-20 years. And what a 20 or 30-year-old has to deal with in a workplace environment today is very different than what a 20 or 30-year-old had to deal with in a workplace 20 or 30 years ago, right? The third challenge that I'll talk about right now is simply, like I said earlier, simply not being able to communicate well, yourself. So being challenged with difficult situations, and not knowing how to handle yourself in that situation or handle somebody else who's responding to that difficult situation. So a lot of times, people approach a difficult situation and they get into that fight or flight situation. And difficult conversations don't have to be conflict like that. They’re allowed to be uncomfortable, but they also are very allowed to be respectful. I think what we need to do is learn how to communicate in those challenging times as well.

Tina Dietz

Let's continue to build on this idea of communication and respect, assumptions, and the like. And Gabi, being the editor of Rowdy Magazine, you've certainly seen the online animosity between Gen Z and the Baby Boomers. That animosity is actually what inspired the title of today's show, Good Point, Boomer. So what assumptions about young people do you wish that older people would stop making?

Gabriela Moreno

Gosh, there's a lot. I think the main one would be the word privileged and that we should be okay with what we have because we are the first generation to have grown up in a digital age. And the digital world is a blessing and a curse because it has brought so many opportunities to communicate with so many different people from around the world. And it has brought us to have this deep understanding of other cultures, which I think is very special about Gen Z. That's what's really exciting about us taking on the next generation and kind of leading, even this country, because I think that's the biggest thing that we have that is beneficial. But it has also brought a lot of emotional stress and grief. No one is helping us navigate through it because not only are we navigating the world of being like a teenager and your early 20s and still trying to figure yourself out, we're also navigating a world digitally where we're seeing that whatever is happening in the world all at once is just being fed to us. And we sometimes feel really lonely in that world because yes, you can communicate with everyone, but there's also a sense of it's only you and a phone. So are you really communicating with people if you can't physically be with them? So we kind of have to adapt to it ourselves, or we're teaching ourselves. And it's something that's very stressful, and I'm still learning with it. But I'm not asking older generations because they're not going through the same thing that we're going through. The biggest thing is, yes, we are privileged, and you're happy that we have all of these opportunities. But there's also a mental health note that we need others to pay attention to because unfortunately, that's where a lot of devastations are happening. And it's because we're not being listened to. That was really dark at one point.

Tina Dietz

And that's okay, or as my kids would say, that's a vibe. We understand that, and mentoring young people is certainly something that we do here in my company, and I have two teenagers at home. So everything that you just said, I have heard reflected, the sense of being completely connected and yet isolated at the same time. And that creates this odd conundrum in this mental emotional space. So, Dr. Valerie, I'd like to get your insight and response on this. What do leaders who have been around for several decades, let's say, want their younger counterparts to gain as they navigate this working world, or even in life in general?

Dr. Valerie Sheppard

Thank you so much. And I just want to acknowledge you, Gabi. And I feel like it was a beautiful setup for what I do, which is focused on that transition for young people into this space of this whole world of technology and humanism and, “What is it that I need to do?” So it's the centerpiece of my work. It's what I love doing. So thank you for that. And it's a beautiful thing to acknowledge. And I didn't hear it as dark, I just heard it as humanism, the human side of your generation. What I would love, not necessarily speaking only to this generation because what I think I talked about is universal, and a couple of your guests, Koy and Bruce have mentioned this is that we have to get beyond categories and constructs of separation, as I call them. When we are dealing with a whole population of people based on a couple of nuggets that are descriptors of a category in which we've placed them, we are not at all getting to who that person, on an individual level, really is. And so the whole idea here is for the older generation, and others to get beyond categorizations, get beyond “othering,” where we make ourselves the in group. “Well, this is the way we do it. This is the way I was taught. This is the way it's always worked. Why can't they do it our way?” Hear ourselves saying “they,” hear ourselves making us the right ones and them the wrong ones. And the tool that I talk about is how can you get into curiosity? Where is your outer edge of growth? And how does the “other” actually have something to lend, something to demonstrate, something to share that actually moves the entire dynamic forward, you and them? So it's about collaboration and connection. As the older person, stop believing that my age and my tenure somehow give me the keys or the endowment. How can I believe that my tenure just means I've been on earth a little bit longer, and that it doesn't mean I still don't have opportunities for growth and expansion and evolution? And when we're in a workplace together to elevate ourselves back to the common mission and purpose can be an anchor point, can be a place where we could sit in meetings and say, “Okay, before we get talking, and everybody's isms come out, how about if we focus on what's the map? Where are we going? What have we accomplished?” If we start meetings in celebration of what people have brought to the table, regardless of their generation, like what have we accomplished thanks to what they contributed, it's a way to get people on to common ground. So for me, it's what your other guests, Bruce and Koy brought up, and I love it, is going beyond labeling, being curious about how can I benefit from what you bring? Not how do you benefit from what I bring all the time. How can I learn from you? And then can we celebrate the collective consciousness that we create when we come together as a team, as an organization?

Tina Dietz

There's a lot of meat for us to unpack there. Something I heard you start to point to, Dr. Valerie, is this idea that we have to be curious about how we operate in the world. And sometimes we don't know what we don't know. So I want to go to Koy and have you talk about unconscious bias. How do leaders start to become aware of their own unconscious bias so that we can move into this space of curiosity and move beyond how we may have done things in the past?

Koy McDermott 

Absolutely. I love the topic of bias because bias is something that is not only extremely interesting, it's something that we all have in common. And it's one of the things that we don't really like to talk about because whenever we begin to talk about it, we start to see that we have bias, even in the smallest things. For example, the cup that I'm drinking out of today, I absolutely love. When I was making my tea, I searched for this cup. It brings me to so many examples that I have with my daughter, with regard to my coffee mug or my tea cup or maybe Saturday mornings, you've got a favorite bowl that you love to eat your cereal out of. I know I did when I was a young kid. And if we can get to the truth of the matter that we have bias, even in the smallest things, that is what's going to unlock us to get into the truth of the matter, that we have biases in larger things. And once we can get to the truth, then we can begin to unpack the fact that some of these biases we were allowing to stay unconscious. I say the word allowing because it is a conscious choice to begin to tell the truth to yourself. And it is also a conscious choice that now that you understand that these biases are there, to begin to move into active awareness so that you can either surround yourself with individuals who can help you to find your blind spots, reduce possible areas and/or situations where you feel as though you have not begin to understand how you could utilize this bias or perspective to be able to benefit the whole, and last but not least, it is beginning to truly dive in. I think that this is the most important part, which is the truth of what's going on and what's happening, not only in our world, but in the world at large.

Tina Dietz 

I would love for you, Bruce, for you to continue on with this particular conversation and add your thoughts on how we can raise this new generation of leaders without necessarily insisting that we're doing it our way.

Bruce Mayhew 

Yeah, absolutely. I love what's been said here so far, and I love the idea of curiosity as being a root component to moving forward, which is really difficult for people that have been in the workplace for a fair amount of time. So I think as we move forward as leaders, that curiosity component, for sure. And when I look at that curiosity component, I frequently reflect on what is preventing that curiosity. And often that prevention is fear, right? It's fear of my job, it's fear of my status, it's fear that I'm not going to be seen as a leader, which completely means that we need to transform the way that we're rewarding people, because a leader can no longer be the wealth of knowledge in an environment. We need to be able to count on each other in any situation to be able to put our collective best foot forward. If a leader is scared of their own curiosity and is being rewarded by keeping things as they have been in the past, then that is a problem for that individual, a problem for the team, and it's a problem for the company, right? So we have to recognize that a lot of what's holding us back is fear. And we have to redefine how we accept each other moving forward. But I also want to touch base on something that hasn't really been shared so far. I work with a lot of senior leaders. Frequently, when I ask them what they want from their new hires or the younger generation coming in, they want them, actually, to be self-sufficient. They want them to be able to not have to be told how to do everything. But to be fair to that younger person, or to any new person as part of a team, I think one of the challenges that leaders don't do in order to support their team in that environment is that that leader doesn't provide the foundation from which to work. So if I want somebody to be independent, I have to give them a foundation on which to be independent, which is the values of the organization, the goals of the project, how we collectively work with each other and treat each other. And when I give you that foundation of, “These are the values that we want to express together,” now I can actually depend on the decisions that you make moving forward within a project.

Tina Dietz

That's very true, Bruce. Yeah, an important point because as you've been in a company for a while, there's certain assumptions, there's certain things you just take for granted, and bringing somebody on board, no matter how competent they are, no matter how much self-initiative they have, they still need that lay of the land. And as a leader, I know for myself, sometimes I want that process to go much faster than it naturally does. But when we do take the time, and gird our egos and gird our loins in terms of bringing somebody along, it makes all the difference. I want to go back to something that you were pointing at, dealing with fear in the workplace because we do talk a lot about psychological safety and belonging on the show. And I just wanted to flip over to Dr. Valerie and Koy and Gabi, starting with you, Dr. Valerie, if you could tell us a tip or a technique or something that a leader could potentially start with to help to cultivate lessening fear and increasing that sense of curiosity being allowed to thrive and grow inside of a workplace.

Dr. Valerie Sheppard 

My expertise is in self-mastery. I define it as mastering yourself in your life so that you can exquisitely manage whatever your life brings your way. For every single solitary person on the planet, fear is always a part of the equation of whatever your life brings your way. And the question is not managing fear. The question is managing yourself and the experience of fear. Fear is just going to come up but it's coming from inside you, it's not the situation. So the dynamic pieces to know what your triggers are, and so Koy brought this up a little bit, I think Gabi talked about it a little bit, success in your life, which also means success in your work, your choice of career, success is dependent on you understanding how you bring yourself, how you express yourself in any given situation. So when fear grabs a hold, one of the number one things, the first thing I tell everybody is breathe. When you feel yourself start to notice your triggers, Bruce went through a number of them, and they were mine as well in the workplace. So as soon as I start hearing that, “Blah, blah, blah,” she's out to get you, she's asking that question because she wants to make you look bad,” I start to sit back, and, “Okay, that's not necessarily what's happening in this moment.” And the thing that allows me to get control is coming into my breath. So the breath work allows you to move your focus from outside, what are they doing? What are they thinking about me? To inside, what am I doing? Who am I being? So when I focus on the breath, it turns my focus inside, I settle down, I allow the fear to move, it's just a wave of energy. The idea is, can I be settled in myself enough to allow the wave to move, and then I can get back into conscious control of how I respond? If we don't take that time, what we do is react. So instead of just going, “Oh, that was just a question. She's not trying to make me look bad.” If I stay in that energy, I might bark out my answer to kick her away, like, “Back up!” Instead, I can soften and receive the question. “Oh, okay. So let me make sure I understand your question. What is it that you really want me to provide?” And so the techniques I'm talking about are, number one, know your triggers and what they're about, so that when they happen, you can take a moment, and number two, go into your breath, quiet the fear response, and give yourself a chance to respond in the present moment.

Tina Dietz

Thank you, Dr. Valerie. We're all applauding on camera here to Dr. Valerie's response. Those of you, of course, can’t see us doing that. But Koy, would you like to add on to that? Other tips, techniques for this realm of reducing fear?

Koy McDermott 

That is the only thing that I can do is to add on because Dr. Valerie crushed it. It has so much to do with us. Within my business Leaders Inspire Leaders, we focus on the “I” a lot. And it's not from the sense of being selfish, but more from the sense of understanding that everything that is going on and that is happening has to do with what someone created. If we can focus on the “I”, and understand that our one change, our one shift is so powerful, and that “I” brings us into inclusion, adding on to what Dr. Valerie was mentioning, before bringing yourself back to the breath, bringing yourself back to the “I,” back to the self. We can also speak about fear, in regard to it being the fear of the unknown. A lot of times, if not, in fact, all of the times, dare I say, it's that fear of, “Well, I don't know what's going to happen when I actually let go and I allow myself to just simply be free.” And ultimately, inclusivity is not something that just happens in the workplace. We've brought it to the workplace. But inclusivity is something that happens all day, every day. I love this theme of curiosity, being curious of other individuals and being more inclusive. If we can come to the table speaking about the things that we have in common, the things that are similar about us, whether it's the fact that we love traveling, whether it's the fact that we love tea, because I feel like Bruce might be drinking some tea as well, whether it's the fact that we love jazz and Mozart, if they're the things that we can come to the table with and bring that are the same, then we can begin to actually honor our differences. And that's where a lot of organizations are going wrong today. They want to come in, immediately talk about diversity, immediately talk about the things that make us different, immediately talk about the things that are divergent. And what that does is it puts everybody on guard, whether they are on guard because there is a level of, “Well, I don't have that.” There's that comparison that comes about, whether they're on guard because maybe there could be some envy there, whatever it is, let's slow down on the diversity piece until we can get the inclusive piece down. Let's focus on the “I”. And after we get the “I,” then we can begin to find everything else. My book of faith says, “Before you worry about the speck in your brother's eye or sister's eye, worry about the log in your own.” So focus on self, just as Dr. Valerie said, and remember that inclusivity is something that happens all day, everyday. How can you become curious not only about different things, but about different individuals, different religions, different languages, different foods, so that you can also create additional commonalities, so that inclusivity can become a whole lot easier?

Tina Dietz

We're just going to pause there to breathe that particular piece of wisdom in as well. Gabi, I want to go to you. And as the editor-in-chief of the nation's largest student run magazine, you manage a team, you manage a staff. So is there anything else that you'd like to add on, particularly since you are Gen Z working with Gen Z that you have found really works well in managing your team?

Gabriela Moreno

Well, I just want to bring up what Koy and Valerie said about the “I.” I think it's something that I started to learn with Rowdy. I think, as a leader, which I put air quotes on that because I think the term leader has been, sometimes, not defined properly. I think people think a leader is someone, yes, who leads, obviously, but I think they think that that one opinion and that one idea is what's right. And it's not, there's a difference between being assertive and bold and there's also a difference between you're asserting only one topic or one idea. And I think that's where bad leaders come, and their idea could be great, but it also doesn't make your team be themselves and you are leading people to kind of lose themselves and lose their “I.” And that's one thing that I have with a team of 90 people that I'm trying to do, because we're all using this publication, not only for creative outlet, but for discussion and an open discussion with our audience, who we care so much for. I think the best thing that we're doing is that I value that open discussion, and I don't want them thinking that I'm a leader, that only my ideas are the one that counts. I want to open a discussion where everyone's ideas count. So now it's like, I'm not a leader, I'm a friend. But I'm a leader when it comes to maybe making a decision on what the name of that article should be. But it's not about me demeaning your idea or me thinking like, “Oh, I don't think your choice is right on that.” I should value your choice. If I have some differences, we honor those differences. And I think that's really important because despite any generation, the one thing that we have in common is wanting to be heard. And I think if you take that voice away from someone, that just makes you a bad leader and it says something about you.

Tina Dietz

Yeah, 100%. 100%. We can put that on a billboard. Yeah, if you're taking somebody's voice away, you are not really a leader. Not in any sense of the word. Well, we have covered a tremendous amount of ground here. I'd love for, as we wrap up, each of you just to leave our listeners with a little bit of wisdom. If there's one thing that they could do in the next week to forward this conversation in their own workplace, either for themselves or for their team, what's something that they could take action on? Gabi, let's start with you.

Gabriela Moreno

I think my biggest piece of advice is, at the moment, we also have to remember that we are a community, and the importance of forgiving, letting go, but then also learning from everything that just went on and trying to make the change, trying to give 100%. Just don't let go and just forget about it, give 100% and actually put change into something. So I think being active, but also having that sense of forgiveness and being able to let go and not hold a grudge, I think is my biggest advice.

Bruce Mayhew

I certainly want to reflect on the stuff that Gabi has been talking about, just the whole concept of leadership has evolved from 50 or 60 years ago. Leader used to be the boss. And we're still hung on that boss definition. We have to let that go. If somebody was going to start next week in changing the environment that they're in, I think they need to accept that we need to start training everybody to be a leader, regardless of what their position is within the organization. They have to understand what leadership is. And leadership means that I might be in charge this minute, and Gabi will be the next minute, and Val will be the minute after that. So it might be a trade off within the project that might last a minute or a day or a week but we trade leadership back and forth.

Tina Dietz 

Koy, let's go to you.

Koy McDermott

We've seen the stories of lottery winners who are now homeless. Nothing truly changes, you’re unable to sustain those things until you change. Focusing in on that mental well-being is something that we all have control over, we all have the power to do, we all have an opportunity to truly focus on self because burnout, not only is it real, it doesn't just happen from work. It can happen from anything and everything that we do. So when you're focusing on that mental well-being, begin to, as Dr. Valerie was saying, understand your triggers, and also understand what recharges you. What brings you rest, what brings you peace? How do I tap back into my joy? How do I refill my cup? Because a lot of us are giving from our cup instead of our overflow. And that is also beginning to cause resentment and shame and guilt and fear and all of these other emotions that come with it. It's not about being selfish, it is about focusing on self so that you can truly give what you have.

Tina Dietz

And Dr. Valerie, let's complete that line of thinking with you.

Dr. Valerie Sheppard

Thank you. Wow. You said at the beginning, this was a powerhouse panel, and the nuggets are just coming from everyone. It's so beautiful. I'm so grateful to be a part of this. Thank you so much. My last tip: learn to dance. And what I mean by that is to dance with the dynamics that are coming up within you. That's where it all starts. Learn to be forgiving and loving and nurturing and caring of you as the catalyst, the epicenter of what you create in the world. Learn to dance with the dynamics in the outside world where there are people who aren't going to see things the way you see them. Don't come from a perspective that maybe you even can understand, but nonetheless, are bringing their own brilliance and magnificence into the equation. Koy talked about inclusivity happens all the time, and we've gotten a very fractured world. There are some aspects of what you're bringing to this dynamic that I would love to spend some more time on and to kind of pick apart and play with and see if we can take from my point of view and your point of view and others points of view and create magic. There's something that we do in acting, it's called suspend your disbelief. Suspend the disbelief that I don't know how to dance. Maybe you just need to start. Suspend the disbelief that that person because they're older, they're going to tell me everything. Maybe not. Maybe they just want to be heard, just like you want to be heard. Suspend the disbelief that people are out to get you. Maybe they're not, maybe they just want to help you succeed, but they don't know how to do it in a way that is nurturing and caring to you. And so doing this dance of the dynamics, can I play with it? No matter where they come from, can I come from a place of, “We are going to create this together, and I am going to bring the best of me to dance and play with the best of you. And let's get on with it.”

Tina Dietz

There's been so much humanity present here today in the conversation about a post-generational workforce and moving beyond the dates we were born and into who we are truly as individual human beings, collectively, culturally, and all of the dances that we dance in the different communities that we belong to. Now is the time to maybe even listen back to this episode again or go back to the episode on psychological safety where we talk about getting out of midbrain dominance so that you can be a more high-functioning leader and be able to examine your own bias without fear and allow that to come out into your team so they, too, can reduce the amount of fear and increase the amount of curiosity that they are feeling. I hope today that you have felt more opening and more freedom to reach out to the other people in your community, in your workplace, in your family, on your team, and start having some of the challenging conversations with compassion and curiosity so that we all can have an overflowing cup from which to give. And in that case, I wish you all well. I look forward to being with you next time as we journey together and as we offer you a Drink From The Well.

Please share this episode with another leader and follow us on your favorite podcast app. Then journey over to DrinkFromTheWellPodcast.com for transcripts, show notes, and all the wisdom in today’s episode. We’re always here to refresh, inspire, and entertain you anytime you need a Drink From The Well. Drink From The Well is an original production of Twin Flames Studios and our magical team, including Alayna Carley, Darek Blackburn, Nadia Cox, Stephen George, and me, Tina Dietz.

About our Guest Experts – Cultivating Intergenerational Communication at Work

Gabriela Moreno is a Political Science major with a Mass Communications and History minor at the University of Florida. She was born and raised in Miami, Florida and comes from Brazilian as well as Cuban descent. She is the former Editor-In-Chief of Rowdy Magazine, which speaks about politics, fashion, and culture, participates in different media positions in Student Government and is the Assistant Director of her pre-law fraternity. Outside of school, she has been a part of political campaigns and is now preparing to intern at a Media Law Firm based in Miami.

Isokoy (Koy) McDermott is a tech sales manager at a leading cloud search company. Isokoy began his stellar career in tech a decade ago and today is an award-winning executive, speaker, and entrepreneur. As part of his commitment to strengthening diversity and inclusion, Isokoy founded Leaders Inspire Leaders, an employee retention company focused on cross-generational communication and coaching Millennial Managers on their purpose and passion to unleash their full potential.

Dr. Valerie Sheppard is a self-mastery expert and the CEO of the Heartly Center for Mindfulness and Self-Mastery. She has written an international best-selling book, Living Happy to Be Me and a self-mastery curriculum that was the subject of her 2021 doctoral dissertation. She received her PhD in consciousness and human potential from Gateway University.

Bruce Mayhew is an inspiring Corporate Trainer, Conference Speaker, and Executive Coach. Whether coaching an individual or speaking to a room of a thousand delegates, Bruce has a passion for helping his clients to achieve their professional development and leadership goals. As a Corporate Trainer, Bruce delivers customized and interactive corporate training solutions that help employees be more successful and productive while improving employee satisfaction, employee loyalty and employee engagement. As an Executive Coach, Bruce empowers his clients to recognize their leadership skills and build on their natural strengths.

Episode Featured Resources

Leaders’ Discussion Guide – Cultivating Intergenerational Communication at Work:

How to prepare to lead this discussion session with your team:
  1. What’s your favorite mug? Consider where your generation has given you some biases, whatever those may be, to ensure an open, honest, and welcoming conversation with your team. You don’t need to fix yourself, just be open and honest with yourself.
Questions to discuss WITH your team about Cultivating Intergenerational Communication at Work:
  1. Have them listen to the episode first to create common ground and context for the conversation.
  2. Have your team voice what intergenerational communication issues they think exist in the workplace. Allow them to speak from their own experiences as Baby Boomers, Gen X, Millennials, and Gen Z. Remember to keep it respectful.
  3. Review the techniques (24:00) about minimizing bias from the episode. Identify which techniques would work best for your team. Can you think of any others?
  4. ADVANCED: Identify your bias(es) against those older and younger than you. What steps do you need to take to overcome those biases?

Inspired to turn your Voice into influence and become a Thought Leader worth listening to?

Let's Talk

The Four Critical Levels of Being a Great Communicator & Why They Matter

By Jess Todtfeld, President of Success In Media, Inc.

As we navigate the ever-evolving digital landscape, it's crucial to remember the significance of personal connection, especially in leadership roles.

After dedicating the past 18 years to teaching media training skills and presentation skills, I've come to realize that the essence of leadership is found in speaking – in connecting with people face-to-face, or in today's climate, virtually. Yes, we've adapted, we've embraced technology, but as leaders, we must not forget that at the heart of every interaction, there's a human need to connect.

woman speaking in front of crowd with a microphone

The modern world presents a unique challenge: How do we maintain this essential human connection amidst the screens and devices that dominate our lives? The answer lies in understanding the power of speech in leadership and harnessing it effectively.

Speaking as a leader isn’t just about giving orders or delegating tasks. It’s about engaging people, sharing visions, inspiring actions, and fostering a spirit of teamwork. And achieving these goals requires mastering The Four Critical Levels of Being a Great Communicator: Understanding, Remembering, Action, and Passing on to Others. These stages serve as the foundation of impactful leadership speaking.

  1. Understanding: The first step to effective communication is making sure your message is understood. This requires clear, concise language free from jargon or complicated concepts. As a leader, you need to deliver your message in a way that your team, clients, or audience can easily grasp. The clearer your message, the better the understanding, and the stronger the connection you can establish.
  2. Remembering: A message that's understood but quickly forgotten will achieve little. To make your message stick, stories are invaluable. They weave a narrative around your message, turning it from mere information into a memorable journey. Remember, people may forget statistics or figures, but they rarely forget a compelling story.
  3. Action: Great communication isn’t passive; it drives action. Once people understand and remember your message, they should feel motivated to act upon it. As a leader, your words should empower others, giving them the tools or knowledge they need to improve their lives or make a difference.
  4. Passing on to Others: The ultimate level of communication is when your message is shared by those who heard it. Word of mouth is one of the most powerful forms of communication. When someone shares your message, it signifies a deep connection – they found your words impactful enough to pass on to others.

In a world where face-to-face interactions are increasingly being replaced by face-to-screen encounters, the need for leaders to effectively communicate and connect with others has never been more paramount. True leaders don’t just speak – they connect, inspire, and motivate. They use their words to create shared understanding, memorable narratives, actionable insights, and messages that resonate deeply enough to be passed on.

Here’s some good news…

Pie Chart in newspaper with people looking from all around to see it

We have more opportunities than ever to speak and connect. These include:

Podcasts: In an era where multimedia content is increasingly popular, starting your own podcast can be a great way to share your insights, experiences, and messages. Podcasts create a personal, intimate setting, allowing for more in-depth discussions and providing an opportunity to connect with your audience on a deeper level. They offer a unique space where you can share your stories, inspire action, and get your messages passed on.

Social Media Videos: Platforms such as Instagram, Facebook, YouTube, LinkedIn, and TikTok have become vital tools for modern leaders. Social media videos allow for dynamic, engaging communication. You can share short motivational messages, elaborate on complex ideas, or give behind-the-scenes glimpses into your leadership journey. These videos are easy to share, increasing the chances of your message being passed on and reaching a wider audience.

Webinars and Virtual Events: As we adapt to a more remote way of working, webinars and virtual events have become commonplace. These platforms offer an opportunity to reach larger, global audiences. They also allow for real-time interaction, Q&As, and instant feedback, helping you gauge understanding and tweak your communication strategies accordingly.

Communication Apps: Apps such as Slack, Microsoft Teams, or Zoom have revolutionized the way we connect with our teams and peers. These apps provide a space for both formal and informal communication, promoting transparency and fostering a sense of community.

Blogs and Articles: Writing blogs and articles for your own website or guest posting on other platforms is another way to connect. You can delve into subjects in more detail and leave a permanent resource for others to refer back to.

Online Courses and E-Learning Platforms: Sharing your expertise through online courses or e-learning platforms can help inspire action. You can educate your audience on a particular subject, provide them with the tools to make positive changes, and continue to foster their growth long after they've finished your course.

LinkedIn Live and Clubhouse: Platforms like LinkedIn Live and Clubhouse offer live audio and video broadcasting opportunities. They allow real-time conversations with audiences, which can lead to lively discussions, idea exchanges, and networking opportunities.

As leaders, it's our responsibility to bridge the digital divide and maintain the human connection that's so vital in our world today. By mastering these four levels of communication, we can transcend the boundaries of the screen and connect with people in meaningful, impactful ways. And in the process, we can redefine what it means to be a leader in the digital age.

What most surprised you, or what do you still want to know? Let us know your thoughts below!

More About Jess Todtfeld

Jess Todtfeld is the President of Success in Media, one of the leading communication and media training authorities in the U.S. With more than 15 years as a media trainer and consultant, Todtfeld helps CEOs, business executives, spokespersons, public relations representatives, experts, and authors to become more confident, more in control, and to create more results from their speaking engagements and media appearances.

If you want to learn more about Jess Todtfeld, you can visit his training site or his Guaranteed Publicity agency, Media Ambassadors.

Headshot of Jess Todtfeld smiling

Live, Laugh, Lead – Comedic Arts at Work

What can leaders learn from comedians, or is humor in the workplace just too risky in a time of cancel culture? Tina Dietz explores how comedy can connect people, create belonging, deepen authenticity, and even change the way we teach, train, and lead our teams as she talks with comedians Alicia Dattner and Jeff Civillico, and founder of The Dames, Meghann Conter.

Don't miss our Leaders' Discussion Guide for this episode below – perfect for your next team Lunch & Learn!

Comedic Arts at Work – Episode Highlights

  • Learn how to create more belonging among your team as a leader (4:09)
  • Discover the connection between belonging and vulnerability and how it applies to leaders (9:22)
  • Find recommendations for leaders who are cultivating/iterating their own voice and thought leadership (14:26)
  • Uncover tips about developing authenticity and trust in relationships as a leader (18:19)
  • Find the transformative power of humor in engaging audiences, sparking creativity, and fostering authentic connections (26:41)
  • Find an example of the positive impact of incorporating humor in business, leading to increased profit, revenue, and team performance. (33:26)

Full Transcript

Tina Dietz

Welcome to Drink From the Well. I'm Tina Dietz, and today, I'm your high priestess of humor. Humor in the workplace carries a stigma. People don't want to crack jokes at work for fear of not being taken seriously, being criticized, or being embarrassed, or even worse: being canceled. But what if I told you humor will actually help you climb farther up the ladder than you may think? A study by Jennifer Aaker, a professor at Stanford, showed that workplace humor has a positive effect on employees. Humor, in fact, fosters psychological safety, which we talked about in our earlier episode, as well as creativity, productivity, trust, and authenticity. And yet, a different Stanford study reports that adults over the age of 23 start laughing considerably less. Adults over 35 only laugh 15 times a day. Compare this to babies who laugh, on average, 400 times a day. According to a Gallup study, people tend to laugh significantly less on weekdays than on weekends, indicating workplace humor is seriously lacking in the regular five day work week. Today is an exploration of what we, as leaders, can learn from comedy to connect people, create belonging, deepen authenticity, and even change the way we teach, train, and lead our teams and create engagement. To help us along in this episode, we're using the rule of three, which is often used in comedy writing. The rule of three principles suggests that a trio of events or characters is more memorable and, well, funnier.

Clip of Alicia Dattner

So, yeah, I'm the oldest of three kids. There's me, and then mom and dad. Did you read we're basically going to run out of fish by 2050? What if I have a child one day, and they get dumped, and all I can say is, “Oh Honey, don't worry. There are plenty of… plastic bags in the sea?”

Tina Dietz 

That's Alicia Dattner. Alicia is an award-winning stand-up comedian, award-winning film producer, a bestselling author, and has even led a circus on a cross country tour. In fact, Alicia has won so many comedy awards, I don't even have time to list them all here. Alicia Dattner, how you doing?

Alicia Dattner

I'm pretty good. How you doin?

Tina Dietz

I'm doing well. I'm doing well. It's good to see you.

Alicia Dattner

Hey, it's good to be seen.

Tina Dietz

How did you know becoming a comedian was the right path for you?

Alicia Dattner

I just had this fascination. I could feel this burning fire in my body, my little tiny kid body that said, “Do that. You gotta do that.” A big piece of what I do on stage is confessional. I like to name things that people are not likely to name. I want to say the thing that you feel that you don't want to say. And sometimes, I'll even say it for you, even though I don't feel it as much, but I know you need someone else to be experiencing it. And there is a way where I want to create belonging, I want you to feel connected. I want you to feel as if you're not the only one who thinks and feels something. It is beautiful when people laugh at my jokes. I feel like I belong. I feel like, not only do I belong, but I'm also a leader of belonging.

Tina Dietz

What do you think that leaders can learn about creating more belonging? What do you have to do as an example, as a comedian to create that belonging in a room?

Alicia Dattner 

I have to be vulnerable. I have to share what's uncomfortable, and what's dark and difficult, and take a risk, and I have to let what's on the inside out. And it doesn't always have to be the deepest, darkest secret. It could just be something I feel a little uncomfortable with. And when I go first, then other people feel the safety. The courage of vulnerability allows everybody to be vulnerable, especially if I'm the leader. It's a different thing if I'm an employee or I'm a young person. It's like, when the person with the most status goes first and shares vulnerably, that's when everything opens up.

Tina Dietz

Oh, yeah, that's very, very true. It creates that permission, you mentioned psychological safety, which we talk a lot about here on the show. So, then it doesn't always go well when you get vulnerable, though, or when you get up and perform. What happens when you bomb, none of your jokes land? Every comedian has these kinds of situations. Tell us a story about what's happened to you, and how you handled that.

Alicia Dattner

I've bombed a lot of times. Sometimes I did okay, sometimes I killed. And I'm thinking of a time when I bombed. I went to a black club. I had gotten asked to do a set, and it was a club that not only had a stage in front, but it was a club in the round. So, you're surrounded. You're surrounded, in a way, like you're doing Shakespeare, like, “Hello, hello.” And so, I come and I do my normal set. And it is absolute crickets, like total silence, it's three, four minutes in. Nobody likes me. They start literally yelling, “You suck. Get off the stage.” They hated me.

Tina Dietz

Ow. Ow.

Alicia Dattner 

And it was so painful, like, what do you do? What do you do? And I had been in acting class working on a bit where I talk from my belly. I pull up my top, and I make my belly button talk. And I was working on this bit in class, and it was very interactive, and I literally just was like, okay, pulling out the belly. And I walk out into the audience, and my belly says the things that I don't want to say. It's like the id. It's like what I want to eat, what I want to do, how I feel, and so, I start talking to people with my belly and they start totally getting into it, and we have a fantastic time. They're laughing, they're clapping. It worked. I transformed that experience. I thought, okay, I've got them. I went back on stage to try to finish my set. They were not happy again. They were like, “What? You're doing your bits now?” So, I learned. 

Tina Dietz

When you find something that works, stick with it. Don't go back.

Alicia Dattner

Don't be like, “Alright, now I've got you. Let me take you where I wanted to originally.” Because I was still craving that safety of knowing what to do. But, when I stepped out into the unknown, when I met the moment, when I actually spoke to the people who were there, rather than having my list of bits that I wanted to do because they felt safe, that was what transformed. And the willingness, the courage to be vulnerable, to say what was deeper in my experience to the vulnerability of being an unknown.

Tina Dietz

And that's so interesting, because many times we step into workplace situations where we are out of our regular element like a workshop. Maybe we're doing an improv workshop, or maybe it's on some sort of assessment tool or leadership development of some kind, and people open up and there's this vulnerability, kind of like you with the belly. And there's the sense of togetherness, but then we go back to the regular workplace, and all of that goes away again. And it's business as usual, like you trying to go into your regular bits and you lose them. I think that analogy really holds true. Once you find something in this place that is vulnerable, we have to continue on in that thread and not go back to business as usual and doing it that way. That also leads me to this idea that comedy, like anything worth doing well, takes a lot of practice. And we all have off days, we all have days where we bomb — might not be on the stage — on some days, I bomb in front of my kids, sometimes I bomb in front of my team, sometimes I bomb in front of the microphone. But how do you get up and continue to perform well, even when you are on those off days?

Alicia Dattner 

A lot of my work in being willing to keep practicing, to keep getting up again and again, to keep being willing to put myself in the line of fire is the acceptance of all of the different parts of me. And that includes all of the different ways that I feel each day, each week. And so, for me, it's about welcoming exactly how I feel. When I'm doing a run of a show, and I'm doing the same show night after night, after night, I feel a different way each night, and I love it, because it's always a challenge to meet how I'm feeling and how the audience is showing up. And that willingness to keep bringing and accepting everything is what allows the audience — I can come out and be in the best mood and have the best show, and in a way, I don't learn as much when the audience is just totally on. But if I come out, and I'm feeling tired, and I'm not feeling so hot, and I, instead of trying to push through it and pretend and invent the persona of Alicia that is doing so wonderfully, they're going to feel that, they're going to feel that pushing. Audiences are very perceptive. They're going to feel that I'm trying to, that in some way, I'm not telling the truth. And if I can say the same words, but instead relax into what is really here for me and allow myself to be seen, the audience is going to feel relieved, they're going to feel safe, they're going to trust me, they're going to feel less alone, because they're not always having a good day. And from that place, we start there, usually, the show gets better and better, and I feel better and better. 

Tina Dietz

That's brilliant. Thank you, Alicia. This has been really, really helpful. And I love seeing the connection between belonging and vulnerability and leading from the front of the room with your whole heart and acceptance in the moment. And that does take practice, and it's not always going to go well, but you always come back. 

Now, we've talked about the significance of belonging and connectedness. But how can you belong somewhere or anywhere if you don't stay true to who you are? Listen to Jeff Civillico's stance on the importance of authenticity in the workplace. Jeff spent 10 years headlining on the Las Vegas Strip, and now he performs at conferences around the world.

Clip of Jeff Civillico

You guys want to see me balance this on my chin, don't you? Yeah, I do, too. It's not gonna happen. That'd be awesome. No, you know what? This is Ace After Hours, we got to give you something to cheer for. What could possibly go wrong? And we're gonna light it on fire. Beavis over here is like, “Fire! Gah!” Okay, I think that violates the convention center safety code. But, we'll try this. Why not?

Tina Dietz

Well, just to kick it off, why don't you specifically give us the roots that you had in developing your signature style of performance? Did it start in college, did it start before?

Jeff Civillico

I was allowed to stink for years and years, and that was great. That was the best way for me to get confidence and develop my own voice and my own brand. So I could stink in the kitchen, I could stink at theme parks, I could stink doing street shows, and it wasn't like captured for all eternity and part of my digital footprint when you Google me, right?

But, yeah, it's funny, I do a lot with arts education and youth in the arts in Vegas, and I love talking to them because I don't envy them, to be honest, because they are growing up with the internet, social media, America's Got Talent, all these competition shows and all that. And I think that's a real potential problem for creative development. I think you need to stink for a while and not stink publicly, right? Like not stink on YouTube with trolls and random people commenting. 

Tina Dietz 

And I think what you're saying here is so important. One of my mentors said, “Sometimes you just have to suck until you suck less.” And we have to iterate. How long do you think you need to cultivate something creatively before you bring it out into the light? Do you have recommendations for leaders who are cultivating their own voice or cultivating, say, their thought leadership? It might not be comedy, but there's still that cultivation and iteration and the creative process.

Jeff Civillico

Yeah, I mean, I don't think there's any magic threshold, right? I mean, you could reference like 10,000 hours or any of the past things, “I have to do X amount of shows or have X amount of stage time.”  It’s just like learning something new. You have to be good enough and established enough to feel that there's something there. I mean, it's not going to do anybody any service if you say, “I'm an amazing singer,” and you can't carry a tune at all, right? But, if you have a little bit of innate talent and an innate desire to do it and there's a seed there, then you can water it. And it is pretty grey because you're right, you do need creative feedback, you do need direction, but you need it from supportive people, family, friends who want the best for you. They're not going to sugarcoat and just lie to you, that's not going to help you either. In the singing example, say, “Oh, my gosh, you're amazing. Like, you're a natural star.” You're doing a disservice to that person. But I really do think there's a sweet spot of supporting. I think my parents did it really well, to be honest. My brothers are doctors. So, it's like I'm juggling, I'm doing magic shows, it's like, this is weird and different. But they didn't squash it at all. They did the opposite. We went to juggling conventions. We went to the Philadelphia juggling club meetings on Mondays, they bought me, for every birthday and Christmas, since I was seven to whatever, 35, I was getting —

Tina Dietz

Still giving you juggling tools.

Jeff Civillico 

I was getting juggling books or magic VHS tapes. And so, they were showing that they were supportive, but they were also involved.

Tina Dietz

What do you rely on inside of yourself? 

Jeff Civillico

One day you could be making nothing, and the next, you're making $15,000 a show, for example, right? It's up and down, it's not this linear, successful path. So, I think that's important for me to keep in mind. I try to work like hell, and then to hell with it. That's kind of a phrase that I often ascribed to. That was a quote that was taped up on my college dorm from my best friend and college roommate. And I think that's important. It's important because when you do a show, you got to do the best you can, and then let it go. Sometimes, it's not your fault. Sometimes, the layout of the room was stacked up against you. Sometimes, the CEO just announced that they were going to be cutting everyone's raises and firing this department right before you go on. I mean, there's a million things that are out of your control. I just did a show with the Excalibur and the NFL draft is in town, like, nobody's coming to my show. The NFL draft is in town, everyone is there for the draft, right? But the show has to go on. So, you make the most of the show you can with the 40 people who are in the 500 seat showroom and you have a good time. You can't let that reflect, that's not a reflection on me, all those things. So, I think you have to have a healthy confidence to know that you're good at what you do, that you are not the product, you are not the show. There's a separation there. It's very easy to think, “Oh, they didn't like me,” right? I'd be lying if I said I wasn't immune to that, right? It always feels better, you always feel better when you have a great show. And a lot of that is because it's like self-validation. It's like, “Oh, they liked me, they thought I was funny. I moved them. They enjoyed, they thought I had value.” But it's really tricky. Over the years, you do enough shows, you do enough events, speeches, whatever, you're going to have ones that are better, and you're gonna have ones that are, that go worse.

Tina Dietz 

You're so right about the identity piece. When we over identify with any kind of work or any type of results, then we end up in that trap of thinking that who we are and what we produce are the same thing. So, that is such an important point. Any kind of last piece of advice that you would offer leaders as they're developing their authenticity and their relationships as they go from all the relationships that you've had to develop over the years about, what does it take to really be who you are with other people?

Jeff Civillico

I think humor is disarming. It's very disarming in a good way. And so, I would encourage any leader to integrate a little humor, a little self-deprecation, it's perspective shift, right? If you can look at something, like in comedy, it's called a mix — take two seemingly different things, put them together, a lot of times something funny comes out of that, right? — and that's a muscle that you can build to think of seemingly incongruous or different things and put them together. And that can be applied to the business world as well. So, I think humor offers all sorts of really great advantages. It makes you more likable. It makes you able to connect and show, pull the curtain back, so we can see the person, and you'll go through the fire for somebody that you like. That's going to foster a deeper connection with your employees, and they're going to want to do anything for you, put in those extra hours or figure out a creative way to solve a problem. They feel like they really know who you are underneath the veneer of the title, whatever that is.

Tina Dietz 

But then, I've seen in some of your performances that you get people to do things on the stage in groups or alone. That takes a lot for people to want to get up on the stage and then kind of put themselves at your mercy. How do you create that kind of trust in a room so quickly?

Jeff Civillico

So, I think, again, I think trust is created by authenticity. So, I think the more real you can become and be in the moment, the more present you can be in the moment, so that even if you do have some patter, that it doesn't feel like patter, that it's coming out for the first time. And even if it is a little raw, I think that's better than being too polished as an entertainer who's bringing people up on stage and doing a lot of improv because you want them to feel like they can make mistakes and mess up and things like that. So, yeah, I think just calling it like it is, not using the big stage voice, talking directly to the audience members, looking at them individually, making eye contact, telling stories. Stories are really powerful, for sure, so, I tell stories about growing up doing what I do and poke fun a little bit at some of these situations I'm in where I'm like standing backstage holding a six foot tall giraffe unicycle talking to the CEO of AT&T business and that's kind of naturally hilarious.

Tina Dietz

That's a beautiful mental image.

Jeff Civillico

Yeah, because we've all been there, not obviously in that specific moment, but where you kind of feel ridiculous or feel like, “What the heck am I doing here?” at that moment. So, bringing those moments to light and acknowledging them, I feel like, gives permission for other audience members to let themselves go and not take themselves so seriously, and just try to relax and have some fun in the moment.

Tina Dietz 

All right, thanks, Jeff, for all of your insights, and for this particularly deep dive around authenticity and the willingness to do what it takes to create a name for yourself, to create your leadership, and to persevere in the face of 18,000 different things potentially being against you. It's a really inspiring story, and I just want to remind all of our listeners that you can find clips of the work of all of our guests here today in the show notes at DrinkFromTheWellPodcast.com. Jeff, thank you again.

Jeff Civillico

Absolutely. Thanks for having me, Tina.

Tina Dietz

In part three, we have what's called in comedy, the turn. The turn is that third thing in the rule of threes that is the unexpected. Meghann Conter is the founder of The Dames, an international organization of six and seven figure women business owners and executives, who is known for bringing the principles of humor, comedy and improv to every aspect of running her company. Quite honestly, it's one of the big reasons I became a member. Meghann, I'm happy to have you here.

Meghann Conter

I'm so happy to be here with you, Tina Dietz. This is going to be so much fun.

Tina Dietz

It's so much fun. We can have coffee, we could talk. It's beautiful. How, how my darling, did you originally become interested in comedy?

Meghann Conter

I think that I have always been a performer since I was a wee one. I was the kid who would always organize all the other kids in the neighborhood to come together and make a performance for all the poor parents who had to watch all of us, and then create different improv skits and things. That's what I always did. But it wasn't really until 2018 that I got super serious about it, which I didn't get serious about it. I got unserious about it. I started taking improv classes in 2018 at a local improv school here in Denver and did the whole year in 2018 and graduated with my improvisation certification. It's a very prestigious thing that we have.

Tina Dietz

Extremely prestigious.

Meghann Conter

Extremely prestigious. But, man, did I have a blast learning how to get out of my head and into the present moment, and to just use your innovation, which a lot of times when you just let fly out of your mouth whatever is going to come, that's when all the funny stuff happens, at least for me. I'm not a stand-up comedy writer. I don't write jokes, I write skits, and I can perform those. But, it's oftentimes the improvised parts of it that come out that are the best for me.

Tina Dietz  

And trusting that instinct is something that I think takes a lot of growth for leaders. So, did you always bring comedy into your business and improv?

Meghann Conter 

Definitely not. In my marketing business, which I ran for the first 10 years of being in business, I always thought that business was business and comedy and play were a part of what you did on the weekend. And it wasn't part of what I did at all because I would get up and I would give presentations or I'd be hired to do a presentation somewhere, and I would give them the old drink from the fire hose. Here's all the information that you're going to need in order know what exactly you need to know about marketing, and I would read them the rights of every single thing that they would need to know and, usually, a lot of times, myself, feel really exhausted by the end because I just performed and given my all but none of it felt like it was really me.

Tina Dietz 

Seven point plans and all of those things like your marketing strategy and all that good stuff. Yeah, yeah.

Meghann Conter

I thought I had to do it that way, because otherwise, how would they take me seriously as a real marketing expert if I didn't sound like an expert, which, in my head, for some reason sounded like someone who, yes, had an enthusiastic voice and kept people people entertained in that regard, not talking like Ferris Bueller's Day Off, but still, you had to present a certain air of seriousness in everything. And it almost was reactive on my part. I would react in that way of responding to anything in a very serious manner, because, yeah, what I was talking about, marketing and business, was serious stuff, Tina. It was serious. Not really.

Tina Dietz 

It's the lifeblood of your business. Right?

Meghann Conter

Exactly.

Tina Dietz 

Well, then what changed? What was the turn for you?

Meghann Conter

Yeah, so, taking improv was what turned for me. That was the big thing that gave me the courage to really play and see that I was capable of it, see that I was capable of having these different accents and using all these different personalities that would pop out of me and making people laugh on stage. And then, I met an amazing coach here in Denver who is a humor speaking coach and started working with him. And it took me a while to even build up my confidence to take what I was learning and put it into play on stage. We've been doing Denver Dames events here since 2015, and I always have done an education piece, which I transformed into edutainment at a certain point in about 2018 to 19, where instead of just getting up and lecturing on something related to your business, our chapter presidents are encouraged to get up and have fun with it and do a skit or insert some humor into whatever it is that they're presenting. Because what we found, and what we find, is that comedy creates intrigue, comedy has people paying attention, comedy is what people are not expecting in business. And so when they're not expecting it, they listen more, they pay attention more. And then they find that, holy cow, the principles or the concepts that are being taught through humor are actually the nuggets that you remember afterwards, as opposed to just presenting a series of facts. A lot of the time, our brain doesn't retain that information. But when you put it in an accent — I love even just delivering something simple in an accent because as soon as I do that, your brain starts to pay attention to what it is that I'm saying. And you say, “Holy cow, she just changed her accent. And now I'm hearing the words that she's saying more than when I just speak in my normal voice.” So, it was that work.

Tina Dietz

Yeah, I’m dying to know more about this. I've seen you perform, and I've seen you teach in character, which is lovely. So, what are some of the characters that you use that have gone over well?

Meghann Conter

Yeah, definitely. So, the characters that I've used are Silvia Maldonado. She is my New Jersey, Italian woman, and she is the one who can come in and really speak it like it is. She can just, “Ladies, this is how we need to do things. And there's just no questioning it, this is just how it has to be done.” And she's a very opinionated woman. She's very smart. She's very savvy. She's built a successful business on her own, and she's done it on her own terms. And then I had good old Margie. Margie is going to make her debut appearance off of the camera and in person at our upcoming seven year anniversary at The Dames.

Tina Dietz

Oh, I can't wait.

Meghann Conter

Yeah, she's closed all of her 47 multilevel marketing companies, and she's started and built a really successful six figure business as a Profit First consultant. So, she is very excited to now be an official member of the Dames and to come out and share her hot dish recipes, as well as her secrets to growing a profitable business with everyone. So, that's exciting.

Tina Dietz

We're gonna put a clip of that in here right now for everyone to hear. Give a listen.

Clip of Meghann Conter

At the bottom of the profit and loss, there's a number that's your profit, right? What's out of there comes all your payments. You gotta pay your car payment, your caddy payment, maybe the Louis Vuitton desk that you bought, whatever it is, you're gonna have payments and it comes out of there. And then you're not gonna have any money at the end. You're gonna worry about cash flow. And here's the thing: You want to sell your business? You can't sell it if you don't got profit.

Damn straight, you can't. Hell, no. They're going to turn you around and say, “Go fix your shit.”  

Exactly what's going to happen. 

I need to know. I need to know. What is your famous line from your TikTok video about revenue?

Here it is: Revenue is ego, profit is theory, and cash is king.

Tina Dietz 

Fantastic. And if you want to see the video of that particular sketch, make sure you go to DrinkFromTheWellPodcast.com, and check out the show notes as we put in the YouTube clip of that entire sketch for you to see Meghann performing with the Dames. So, I'd love to hear some more about what other areas of your business you've brought comedy to. So, certainly in the teaching, certainly in engaging people in some of the local events. Are there other things that you always do at either events or inside of the membership with comedy?

Meghann Conter 

Yes, so at all of our events, we really encourage our chapter presidents to bring comedians forth. It is the thing that we start with. We call our events the reverse mullet approach. So, it brings people in, it allows them to break down their defenses and break open their shields that they often come in with, disarms people, and it helps them really crack open to be able to then connect more authentically and be inspired by the rest of the event that we curate. I use comedy and humor in my team calls all the time. So, with our team, we always start out with a positive or a humorous focus so that we can really, even if we've had a really bad day, shift that energy right away, and get ourselves into that creative brain space. I love doing this at our team meetings that we do quarterly in person where we begin our meetings with different improv warm up exercises that I plan in advance, and we just get those going so that the creative juices flow, and we don't stop the generative, amazing ideas that are coming through. And, in fact, they come through more expansively and more flowing, and we're able to get farther as a team. So, that has really improved our team's performance at our various quarterly meetings. And then, even our weekly meetings have just gotten so much better because our focus is positive and it's creative. And that's what we find at The Dames events, that's what we find in the membership, is that when we can really truly, not only be vulnerable, because that's equally as important, but when we can insert humor and have humor when it's possible, when it's possible for us to access that, it transforms the whole energy of the event, of the entire community. It helps us show up more as ourselves.

Tina Dietz

Well, darling, let's talk turkey as the bottom line, alright? So, you've talked about changing the energy, changing the quality of ideas and team meetings, getting people more disarmed and all that. How has that actually moved the needle in how you've developed your business? Kind of a before and after, when you were more serious versus now with bringing the comedy in and humor.

Meghann Conter

Yeah, well, so when I was in my marketing business, it was an over six figures business that I operated very seriously. And I worked my butt off. I worked long hours. And as soon as I made the shift over to The Dames, was pretty much the same exact time when I started embracing humor in everything and bringing these skits to the forefront, bringing comedy. Comedy has always been part of The Dames, but bringing it very much into the paramount, like these are the columns of what The Dames is, and putting that at the forefront, our business has exploded. Now, humor is not the only reason. I am the CEO, I am a visionary, and I am so much more productive, I am so much better of a leader when I am in a good place. And what gets me in a good place is being able to get into character. We didn't talk about networking Nellie, but she has a lot of wisdom that she loves to share. And one of those things is if the CEO is not in and doing the things that really lights her up and him up the most, then the whole rest of the team and the whole rest of the company is going to fail because of that. It's not going to be nearly as fun either. So, it's really important for me to be able to be put in that space of being able to do the videos that I love to do to market the business, which attracts such amazing people. It's being able to plan the skits and practice the skits and write the skits for our in person events. It's all of that that really has helped our profit increase, helped our revenue increase and has made me a better leader because I show up in the fullness of myself. And then, it gives permission to all the others to do the same.

Tina Dietz 

I thank you so much for being the leader that you are. I am not much of a joiner to anything, but when you and I met, and I saw what you were doing with The Dames, it was an absolute no brainer for me. And I have to say, as a member myself, it is a joy to participate in an environment where this lightness shines through everywhere instead of the density that can really come along with business. So, I just want to let you know how much I appreciate it on a personal level, as well as you sharing your wisdom in this episode today.

Meghann Conter

Thank you. Thank you, Tina.

Tina Dietz 

Today we've explored belonging, resilience, and authenticity through humor. But remember, this is only brushing the surface of humor's effect on leadership. Let's change those statistics about adults laughing less, especially during the workweek. If you've got ideas about bringing more humor into your working world, or you're already doing this successfully, come share your stories with us at DrinkFromTheWellPodcast.com. We may feature you in our social media or in a future episode. Please share this episode with another leader and follow us on your favorite podcast app. Then journey over to DrinkFromTheWellPodcast.com for transcripts, show notes, and all the wisdom in today’s episode. We’re always here to refresh, inspire, and entertain you anytime you need a Drink From The Well. Drink From The Well is an original production of Twin Flames Studios and our magical team, including Alayna Carley, Darek Blackburn, Nadia Cox, Stephen George, and me, Tina Dietz.

About our Guest Experts – Comedic Arts at Work

Alicia Dattner is a standup comedian who has performed with Maria Bamford, Ali Wong, Moshe Kasher, Arj Barker, Kate Willett, and many more luminaries. She did her first standup set at 18 and graduated from Hampshire College with a degree in standup comedy and filmmaking. She leads storytelling and comedy workshops around the world, coaches international speaking clients 1-1, and directs solo shows. Dattner has also written a parody of David Allen’s book Getting Things Done called Getting Shit Done that became an international number-one best-selling book on Amazon.

Jeff Civillico is a corporate entertainer, comedian, and philanthropist. has been a Las Vegas Headliner with Caesars Entertainment since 2009. As the youngest Headliner in Las Vegas to produce and star in his own show, he has performed over 5,000 shows at The LINQ, The Flamingo, and The Paris Hotel & Casino. He is the founder of the charity Win-Win Entertainment. Win Win Charity brings smiles to children, patients and staff in hospitals nationwide by arranging in-person and virtual hospital visits from professional entertainers who donate their time and talent.

Meghann Conter uses her power to connect, elevate, entertain, and celebrate extraordinary women as the CEO of The Dames, a global community designed specifically for women running and leading 6 and 7-figure businesses. Meghann believes that anything can be accomplished through fearless collaboration, laughter, fun, and love. Once a burnt-out, over-networked CEO, she is now THE global ultra connector for women who thrive in the space where self-worth and net-worth align.

Episode Featured Resources

Leaders’ Discussion Guide – Comedic Arts at Work:

How to prepare to lead this discussion session with your team:
  1. Ask your team to bring their favorite joke (could be a knock knock joke, dad joke, pun, etc.) to the discussion session as an icebreaker.
Questions to discuss WITH your team about comedy in the workplace:
  1. Have them listen to the episode first to create common ground and context for the conversation.
  2. What ways are we currently fostering a space of belonging in the workplace, or are we at all?
  3. Would you like to feel like there’s more permission at work to be more of your authentic self? What are some of the concerns or barriers that you perceive? It may be worth revisiting episode 1 – The Leadership Paradox of Psychological Safety.
  4. ADVANCED: What initiatives or activities would you suggest to strengthen the sense of belonging within our team?

Inspired to turn your Voice into influence and become a Thought Leader worth listening to?

Let's Talk

How to Improve Your Corporate Book Sales and Sponsorships

By Charmaine Hammond, CEO/Founder of Raise a Dream

Selling books in bulk through securing corporate sales and sponsorship is the goal of many authors, but the HOW (to do this) gets in the way. When authors understand the sponsorship process, how to position corporate book sales with buyers, and how to step into action, the results (and book sales) can be off the charts!

Corporate book sales and sponsorship can provide powerful and effective opportunities that help authors sell more books. These sales also assist authors in making a bigger impact with their message and reaching more people. 

In reality though, authors put so much time, energy, passion, and resources into writing their book that, often, they’re not ready for the next phase of hard work, which is the marketing and selling of the book. As an 11x best-selling author, I know first-hand how much effort goes into bringing a book to life and keeping sales alive on a regular basis. Your writing will reach more readers when you treat your book like a business. With that in mind, your book needs a business plan to ensure its ongoing success.

When you think about your book as a business, you will find you are more creative and more focused in your marketing and sales strategies. Part of this same shift in thinking involves considering corporate sales, bulk buys, and sponsorship. Let’s dive into this a little deeper.

Bulk Book Sales with BOGOs

What does it mean to sell books in bulk? Bulk sales can be a bundled set of books (e.g., if you have more than one published title or selling anywhere from 5 – 500 quantities of the same book). 

You can dip your toe in the “bulk” pool by using our Raise a Dream BOGO (Buy One, GIFT One) method where you encourage attendees at book signing events to purchase two books (you do not have to discount the price). The purchaser takes one purchased copy of the book home to read while the second purchased copy is donated by them to a charity that you have preselected.

Having a basket to put those donated books in is a powerful visual. It is great to have a charity representative onsite / present at the book signing to accept the donated books. This strategy provides an effective way to “start small” selling books in bulk. From our experience, implementing this strategy increased our book sales by at least 80% at live events. 

A quick note of advice: Always discuss the arrangements with the bookstore first. Most stores are more than fine with the strategy as they see the potential to sell more books (without discounting the price), while also doing good for the community.

Now let’s turn the page to look at selling by the box, increasing the number of books in a sale.

Selling Books by the Box

Taking bulk sales of books to a higher level, consider how you can sell books by the box. In selling by the box, one strategy is to identify what schools, charities, groups, and organizations would benefit from having copies of your book for their staff, clients, or events. Who is a fit for your book?

Here are some ideas on how to sell books by the box:

  1. Partner with service clubs (such as Rotary, Lions, or Optimist Clubs) to purchase a box of books to donate to:
    • a) local libraries,
    • b) local organizations,
    • or c) to hand out at their service club events.
  2. Approach past clients to purchase a box of books to provide to their staff or their own clients as gifts. You can also encourage them to buy books that could be donated to the charities that they support. 
  3. Approach businesses you deal with to purchase a box of books to sell at their location. The owners can either keep the money or donate it to their favorite charity.
    • Note: My first attempt at this was with my hairstylist and clothing store I shop at. One box of books led to more and more throughout the year. Then my optometrist purchased a box of books (a book for children) to hand out to his clients who were parents with young children.

Be creative. Ask trusted colleagues and friends for their ideas.

Corporate Book Sales

Would your book be appropriate for attendees at a conference you are attending, exhibiting at, or speaking at? 

If yes, what about approaching potential sponsors (who have an interest in the audience that is attending the event) to sponsor books for everyone in the audience or for the first 25 or 50 people who register or show up at the event?

Take Action

The key to selling books in bulk is to first be creative and think outside the box and beyond the bookstore, then:

  1. Create a strategy.
  2. Identify those businesses (and individuals) that you will be approaching.
  3. Step into action.
  4. Repeat the processes that are successful all year long.

Corporate sales and bulk sales are one of the best ways to make a bigger impact with your message and book (and create more sales in the process). If you’d like to learn how to sell more books without leaving home, discover how to create a sharing circle that spreads your marketing messages, and receive tips for marketing your book on social media in a way that gets traction, register for this complimentary video, 5 Ways to Sell More Books in the Next 90 Days.

What most surprised you, or what do you still want to know? Let us know your thoughts below!

More About Charmaine Hammond

Charmaine Hammond, CSP, has been in the business of changing lives and raising dreams for more than 25 years through teaching the principles of collaboration, partnership, and sponsorship. As a Certified Speaking Professional and best-selling author, Charmaine shares her unmatched speaking, sponsorship, and entrepreneurial experiences with business owners, nonprofits, authors, and speakers looking to expand the funding and reach of their projects. She is also the Founder and CEO of Raise a Dream, which provides the training and support needed for you to take your idea from big vision to global brand.

Headshot of Charmaine Hammond smiling

Cultivating a Culture of Creativity

Why is Cultivating a Culture of Creativity in the workplace so important to success? Tina Dietz and creativity experts Dr. Minette Riordan and Katherine Torrini explore the benefits of letting your creative juices flow, how to encourage creativity among your employees, and how to overcome obstacles inhibiting your creativity.

Don't miss our Leaders' Discussion Guide for this episode below – perfect for your next team Lunch & Learn!

Cultivating a Culture of Creativity – Episode Highlights

  • Distinguish between creativity and innovation in the workplace and how they’re related (4:38)
  • Identify red flags that arise when creativity is not present in the workplace (7:58)
  • Discover why people hesitate in exploring creativity despite its benefits (9:44)
  • Find out how we can start to shift cultures in the workplace to allow for more creative thinking (13:07)
  • Figure out ways leaders can model the value of creativity in the workplace (15:56)
  • Learn about potential tiny creative acts you can do to get your creative juices flowing (27:26)

Full Transcript

Katherine Torrini

We value being right and knowing. And creativity is about not knowing and about not needing to be right. In fact, when I teach doodling to teams and executives, I actually pass out little stickers that say dare to suck.

Tina Dietz 

There's a drop of inspiration, a dash of creativity, plenty of communication, and there you have it, our executive elixir. This is Drink From The Well. Welcome, lovely leaders, to Drink From The Well. I'm your sorceress of strategy, Tina Dietz. Companies often fail to thrive because they don't keep up with an ever-changing marketplace. Fostering a workplace culture where creativity thrives not only prevents stagnation and encourages innovation, but also unlocks high productivity and workplace satisfaction. Today's episode also includes powerful visuals, so make sure you visit DrinkFromTheWellPodcast.com so you can soak those in along with all the links to resources mentioned today. 

And now to the data! A survey by IBM of more than 1500 chief executive officers showed a consensus. Creativity was ranked as the number one factor for future business success, above management, discipline, integrity, and even vision. One reason for this highest of rankings is that creative leaders are more comfortable with ambiguity. And I think one thing we can all agree on is that we're living in times where being comfortable with ambiguity is a huge advantage. As industries continue to evolve, business goals and priorities are changing with increased speed. 8 in 10 of those surveyed CEOs said they expect their industry to become significantly more complex, but fewer than half of those same 1500 CEOs are confident their organizations are equipped to deal with the transformation. Today on the show we're exploring the benefits and challenges of cultivating a culture of creativity in the workplace, along with sharing some wonderful ways of exploring and unlocking your own creativity on this wild adventure we call leadership.

I am very happy today to be sharing with you two of my wonderful colleagues who swim every day in the waters of creativity. And I've had the pleasure of working closely with both of our guests on different projects. Dr. Minette Riordan is an award-winning entrepreneur and creativity advocate. She is the creator of the Emerge method, a process of helping others map their purpose. Dr. Riordan is the author of three books, including her best seller, The Artful Marketer, with her mantra of “how hard could it be?” Dr. Minette believes when we're all working inside our creative genius, we can solve all the world's problems. I think I agree. 

Katherine Torrini is a creativity expert, visual strategist and innovation catalyst who has brought her visual magic to the likes of NASA, Dell, Coca-Cola, Chevron, AT&T, and Southwest Airlines. She makes the invisible visible during meetings and events through graphic recording, drawing real time mural-sized infographics that mesmerize viewers, activate creative problem solving, and unlock the wisdom of the room. And I can say, personally, I have been subject to that visual magic. So welcome, today, to both of you to Drink From The Well. 

Dr. Minette Riordan

Thanks for having us.

Katherine Torrini

My pleasure, wouldn't have missed it.

Tina Dietz  

Today, we're talking about creativity. And of course, everyone can tell from your introductions why you're here today. The first topic that I wanted to bring to our table today is why is creativity even important in the workplace? I mentioned some things earlier in the episode with some data and with some assertions that creativity is important for several reasons. But I really need to hear from you. Katherine, let's start with you today. Why do you think creativity is even important in the workplace?

Katherine Torrini

Well, what I like to say is that creativity is the core, it’s part of who we are as humans, and it's part of our ability to invent our future. And the heart of innovation is creativity. They're not exactly the same thing and it's important to know the difference. But you can't get to innovation unless you're thinking creatively. And the reason you need a culture of creativity is because there's a few tips and tricks to make creativity actually work and flow that are a bit contrary to how we run our regular normal adult business lives.

Tina Dietz 

And Minette, how would you like to bounce off of what Katherine is saying?

Dr. Minette Riordan

So I love what Katherine said. And I would add to that that creativity is vital right now in our rapidly, radically changing environment of technology. The thing that always sets humans apart is our creativity and our innate ability to problem solve, but also because creativity makes life more fun. And I think inside the workplace what's missing are some of the elements of play and fun that give people permission to fully be themselves and express their creative ideas.

Tina Dietz 

Yeah, let's dig down a little further into the idea of innovation and creativity. Katherine, you said that it's important to know the difference between the two even though they're tied together. Can you tell us more about that?

Katherine Torrini

Absolutely. I was just looking outside this morning at my beautiful oak tree in the backyard, which has recently dumped all its leaves and all its pollen, tons of bags and bags. Only one or two of the acorns that come from all that will become trees. And I would say that innovation is like that acorn. It is the creativity that ends up being useful and implementable, if you will. Creativity is the leaves and the pollen and the acorns. So you can't get to those few really innovative ideas if you don't have a place where you have lots and lots of creativity. So the innovation, I would say, is applied creativity. I'd love to hear Minette’s take on that as well.

Dr. Minette Riordan

No, I completely agree with that definition. And I love the analogy of the oak tree. But please don't mention pollen. I'm in the middle of pine trees that are about to burst into pollen right now. But no, I love that analogy. I think there's a lot of creativity that is imaginative, playful, and fun. It's not all useful. Yet, we have to be in that culture of getting used to just sharing the ideas, whether they're going to go anywhere or not. And then innovation is the piece for me that helps us decide, is it implementable? And can there be an action plan built around it? But we put way too much emphasis on innovation first and not enough on creativity, which I think is a different way of saying maybe what Katherine was saying that we have to just really nurture the culture of ideation first, because the more ideas, the more radical solutions we can create.

Katherine Torrini

Absolutely. And I want to just underline something that you said that the fun and the joy might not be, quote unquote, useful. So it's not useful, necessarily, in a product, but it's very useful –

Dr. Minette Riordan

Right. 

Katherine Torrini

In the culture, in the people, in the person's experience, and I know you know that, I just wanted to underline that for listeners.

Dr. Minette Riordan

Yeah, no. I think it’s super important that you brought that up.

Tina Dietz 

Yeah, there's often this sense of what has to happen in a company is you have to hit the bullseye on the first try. And good ideas just don't work that way. So let's create a little contrast. If you're in a company, and it's clear that it's not a culture of creativity, what are the pitfalls? What are red flags when creativity isn't present?

Dr. Minette Riordan

I love this topic. So I think what happens is people stop valuing their own creativity. They hold on to their ideas, they're afraid to voice them out loud for fear of judgment, or it creates this incredible amount of stress that they have to get the bullseye the first time out of the gate. And I think we talked a little bit in our pre-conversation about this idea of having interdepartmental conversations. And so I think because a lot of times creativity gets buried in the creative department that we're losing out on the creative thinking abilities of people across departments in a particular company. So, for me, the pitfall is we're missing out on the genius of all the people in the company that could be contributing to that ultimate bottom line that the stakeholders and shareholders care about.

Tina Dietz 

The research that we did prior to this episode is pretty conclusive that improving innovation, ideation, creating fun culture, as you said, which results in more productivity, which results in more retention. And we all know that talent retention and talent development in companies is a huge issue right now. We found correlations with confidence and that innovation, of course, which is tied to creativity, is certainly tied to the bottom line and tied to profit. So why would we even hesitate in the workplace to explore creativity? You both touched on a few things where people have those kinds of self limiting beliefs, but in a workplace culture, why do you think that people hesitate in exploring creativity?

Katherine Torrini

We value being right and knowing. And creativity is about not knowing and about not needing to be right. In fact, when I teach doodling to teams and executives, I actually pass out little stickers that say dare to suck. I spend as much time debunking that they can't draw, they can't doodle, as I do teaching them to doodle because that's the biggest roadblock, I would say.

Dr. Minette Riordan

And I would say what's underneath our need to be right is fear. Fear of judgment is one part of it, fear of looking silly or less than in front of our teammates. But I have also heard from a lot of women doing research on women in leadership, fear of having ideas stolen is one that I have heard come up in the research over and over again. And I've had colleagues share examples of that happening, so they hold on really tightly to their ideas.

Katherine Torrini

Absolutely. 

Tina Dietz

I've heard that from many, many leaders over the past both as a coach and in podcasting, in vocal leadership, that there is that issue, and I've certainly experienced it myself, of translation. What you see in your head is so full and rich, and then being able to actually communicate that when you may not have the artistic skill to draw it or be able to do it in some sort of digital format but then it does come back down to writing and visual and communications. And if we don't have to hit it on the first time, if we don't have to be perfect the first time out and we allow space for that creative, iterative process, multiple iterations are required to kind of get down to when we get to that product point or even to a decision making point. It's so important to allow the room for that. 

I was recently listening to the audiobook version of a little book I didn't even know existed that John Cleese from Monty Python wrote, called Creativity: A Short and Cheerful Guide. And he cited some interesting research from the 60s on creativity. There was tons of research done in the 60s and 70s on creativity and then it got shelved for a very long time. But they did some research out of Berkeley on, I believe it was, architects and what constituted a creative architect or non-creative architect. One of the biggest factors in these architects who were considered in their industry highly creative was that they delayed having to make a decision for as long as they could. Not that they were procrastinating, but there had been a determination of, “Okay, we need to make a decision on this particular whatever it was in the project at this time.” And they didn't make a decision before that; they waited the entire time and then made a decision when they had to. So they had the maximum amount of time for that idle thinking, for creative iteration, for the processing time, for new information to present itself. And that generally ended up with a better quality idea at the end of the day or a better quality product. And I just find that really fascinating that we live in this culture where we often have a better product if we allow the time to wait. But there's such a time push for doing that. So do you have any thoughts on how we can start to shift cultures in the workplace to allow for a little bit more creative thinking or that idle thinking time?

Katherine Torrini

A couple of thoughts. One is scheduling spontaneity, if you will, not because you're like, “Okay, now we're here at nine o'clock, and we have to be spontaneous.” Because you're actually creating, putting aside time, you're putting it on your calendar, you're making it a priority. And as important as the other things. And the other thought is this: We often treat creativity in a transactional way, like, “I'm going to be creative, I'm going to sit down, I'm going to do this thing.” And I like to think of it more as a relationship. I joke that if you had a relationship with your sweetie, or with a best friend, and all you ever did was clean the garage, or go out to a fancy dinner, you're always on it, producing, you wouldn't have a very great relationship. So for me, a culture of creativity is a culture where you have a relationship with your creativity that sometimes turns into fabulous innovative ideas, and sometimes turns into a great product idea or a great way to implement service. But it isn't only transactional.

Dr. Minette Riordan

And I think we have to give people permission in the workplace to have creative ideation time, right? To be in that idle thinking, daydreaming, feet up on the desk, go for a 20-minute walk when you're feeling stuck. And so I think there has to be a culture that allows for that time, because people get so guilty. I even hear retired people say, when I'm not doing something, I'm not being productive, and if I'm not productive, I don't have value. And so idle time is often seen as a lack of productivity when it's the opposite. And our best ideas come, actually, from deep rest and deep play, not from work. And so making sure that we're scheduling that time, and then I 100% agree with scheduling spontaneity or scheduling creative work time, because what happens is our brains start processing before we ever sit down. And I think it was, I can't remember, it might have been Hemingway, but there was one writer who said at the end of every one of his writing sessions, he always left a sentence unfinished because he could come back the next time and just to pick up the pen and continue the story from that place. But if we come to a stopping place at the end of the sentence, then it feels done. And instead, that open-ended opportunity for creative thinking continues way outside the page. So I think learning, and I love how you described it, Katherine, as a relationship with our creativity feels right on and understanding that when we're washing dishes and taking showers, this is all creative time.

Tina Dietz  

Well, then, let's take a look at how can leaders – because leaders, we're the ones that are really modeling for our team, we're the ones who can really help embody the value of creativity to our own creativity in the workplace as we're leading – how can we start to ease into that more as leaders? What are some things we can do to model or embody to cultivate creativity in the workplace by our own example?

Dr. Minette Riordan

Taking time off, which leaders tend, including me, have a hard time doing, but actually scheduling an afternoon out of the office for creative time. A company that my husband and I have done a lot of work with over the last few years, Ontraport, I love the CFO says she has to kick the CEO out. She's like, “You get your best ideas when you're away from the office. Wednesday, I'm canceling everything on the books. Go away.” And so I think encouraging a culture of spaciousness instead of the over emphasis on productivity. What I hear from most people in corporate is their jobs are just so dense and there's so much to do, that the thought of taking an afternoon off is just completely daunting, and not necessarily supported by leadership.

Tina Dietz  

Yeah, whoever heard of somebody saying I got the best set of ideas at my desk today?

Dr. Minette Riordan

Not me.

Tina Dietz 

Yeah, it's always in your shower. It's in your car. You're at the park, over coffee, it's in a conversation. That's that kind of back end mental thinking where things are running on a subconscious level or semi-conscious level and then all of a sudden, bam, there it is, or you go to sleep at night, and you've been wrestling with a problem and in the morning, you look at it with fresh eyes and all of a sudden, it's as though your brain has been working on it all night, which it has. And then there it is in front of you, you can continue on. Katherine, what are some other ways that you see that we can model or embody this cultivating our own creativity at the workplace so that our teams can benefit?

Katherine Torrini

I completely agree with what Minette said about taking time off. It's not taking time off, you're actually on. I have something that I call a creative off site, or, it's a studio week is what I call it. I realized later when I was reading a book about productivity, actually, that it's a sprint, it's a creative sprint. So I actually was a little scared the first time or a little nervous the first time I said I'm out of the office in the studio this week working on internal. I'm working on this project. So I marked off and kind of publicized, I guess, because I put in my out of office, that I was focusing. I wasn't off having a vacation, which is also very important. I was focusing on a creative project, and I gave myself a whole week to build up to it, get ideas, and then four and five, you're in the, like, “Okay, we're doing the thing, I'm creating the actual final pieces.” And that's a fantastic way. I want to also talk about something that I call Friday My Day, which I know not everyone can do. But if you manage your own schedule, I've actually realized that if I didn't have a day for me as a creative and as a content producer to do whatever I wanted to happen – oftentimes it's classic, I'll take Friday off, and then I'll go for a hike and I'll just be writing blog posts on my phone, I'll be dictating, I get super creatively activated. And so I just started making it official and calling it Friday My Day. Either I'm creative and create content or I rest so that Saturday or Sunday or Monday I'm creative. I hate having to choose between creating content, like maybe I'm writing a course or a blog post or whatever it is, and hanging out with my family and taking care of my own self. You actually need to take your personal self care for who you are as a creative, and you need creative time. And that's how I've kind of built it into the week.

Tina Dietz  

Yeah, Katherine, I've heard you say before, “Creativity shouldn't just be for dessert. It's part of a balanced diet.” I love that.

Katherine Torrini

Did I say that? That’s an awesome quote.

Tina Dietz

You said that.

Dr. Minette Riordan

That is an awesome quote.

Tina Dietz 

Minette, you have some really good tips on being with our teams and some ways to bring our creativity as leaders, things we can do to model with our team, specifically, not just out of the office. Tell us some of those.

Dr. Minette Riordan

Yeah, so, as I was listening to you and Katherine, one of the things that came up in my mind was sharing your hobbies. I think we often also don't necessarily talk about what we do outside of the work, but maybe take everybody to a paint and sip once in a while to get out. And because no one necessarily does a great job there, then everybody gets to be in that beginner's mind together. But in sort of the management of being with teams, the most important thing is to create a culture of safety and openness around honoring the ideas. And one of my favorite approaches to that is to play the what-if game, and in fact, when anyone shares an idea, if you just put those two words, what if we, or what if you, or what if I in front of it, that takes all the should energy or must energy out of it, which triggers all of our inner rebel anyway. So playing the what-if game with everybody, and there's no feedback given on the ideas, there's only input of ideas, whether you bring in someone like Katherine to capture all that, which is genius, or whether people are writing on sticky notes or whiteboards and sticking them on the wall. I also always recommend, as much as possible, making that process visual. So I love the idea of bringing in someone like Katherine to help that because not everyone is an articulate thinker, from thought to word. And in fact, our very first language was through imagery. We started to recognize visual signs, our mother's faces, and through smell, and as Katherine said, then through drawing before we ever got to writing. So words aren't our first language, images are. So the more visual we can make these processes, the sillier it becomes. So think Pictionary for teams. And again, it's taking that pressure out of it needing to be a rigorous scientific process to get the best possible idea. So play. It all comes back to that idea of just deep play.

Tina Dietz  

Game Night. It’s kind of like it's not just for families, we should have it in our teams as well to free that up and be able to enjoy each other in the workplace, not just work together. One of the things I've always valued even though I've always run a remote team from all over the place is we will, as many of us have a background in voice acting, being an audio-based company, and a lot of times in team meetings we'll end up having an entire or part of a team meeting doing different character voices. And it's absolutely ridiculous. And it happens fairly organically, or we’ll end up in a pun war talking about something in a team meeting. I'm always grateful to my team for being willing to play and kind of jump into that space. And the interesting thing is, almost inevitably, when that happens, at the end of the conversation, someone will pop up with something, it's like, “Hey, I just realized something,” or, “Hey, I just thought of this.” And that little bit of play will stir something creatively in the team that moves the needle on something, what would have been completely unrelated. And in the research we did, we saw this reflected over and over again, that this space needs to happen. So we're all born creative. We're all born with imagination. And as we get older, that can get shut down a little bit. So when you are working with people, with teams, with leaders, how do you help people reconnect to their creativity? Katherine, let's start with you.

Katherine Torrini

Well, one of the key things to do is to first name the fear. You have to actually be in what we call right relationship with your inner critic, because we all have them. And that's the elephant in the room, if you will, or the saber toothed tiger in the room, if you will. I'd like to say that our inner critics are there to keep us safe and they're bored because we don't really have physical safety issues now, generally speaking, as adults in the working world. Sometimes I'll have folks do, to reduce the pressure and increase that feeling of psychological safety, we’ll actually do a saber toothed tiger check. We'll ask them to have fun with it and look around the room. Are there any saber toothed tigers? No, are you sure? Okay, if there are, by all means run, but if there aren't, then we can relax into this moment and play a little bit. So naming and demystifying the inner critic and showing that everyone has one and that it's going to come up during creative processes and it's part of the process, and you can just move past it pretty quickly, rather than stay stuck there, that's, I think, one of the key things. That's one of the things that when we talk about cultures of creativity, everyone's like, “Okay, great.” And then these things come up. And so we have to be prepared to deal with them.

Dr. Minette Riordan

Yeah, I love that. So I would take it even one step further and ask them to personify their inner critic, and have them draw a picture of what their inner critic looks like. And I remember leaving a workshop and this one woman, her inner critic was this little Sapoa Frog. And she's Hispanic. And I can't remember the frog's name, but it had a Hispanic sounding name. And it was just freaking hilarious, right? But when we can personify, again, it's that visual representation, we can have a conversation with it, we can create a different dialogue, we can take it and turn it upside down on the desk, or send it out for a cup of tea or a glass of wine. So I think personification would be the next thing. But I also love to get them to see all the ways they are already being creative that they hadn't thought of. So to make a list of the things that they enjoy doing: cooking, gardening, dancing, all the ways they’re already in that sort of atmosphere of creative problem solving and imaginative thinking outside of the workspace.

Tina Dietz 

One of the exercises that you do with your clients and also online, Katherine, I've seen you do, is this lovely idea of tiny creative acts, just little tiny things that you can do in short periods of time to help us get those creative juices flowing. So I would love to, right now, have a little playtime with the two of you and just do a little live brainstorm of potential tiny creative acts. And then we'll make sure all these little ideas are there for our listeners in the show notes on our website. And also, we'll have some visuals of some of both of your work so we can get a feel. I mentioned in the top of the episode, we have some powerful visuals in our episode today. So it's going to be extra important that listeners go back to the website so they can get these tiny creative acts, get inspired, and also get inspired by some of the visuals that are going to be there from the two of you. So are you ready to do a little bit of brainstorming together?

Katherine Torrini

Oh, yeah.

Tina Dietz

Okay, so brainstorming rules apply, which are basically, the wilder, the better. If you repeat somebody's answer more than once or you piggyback on it, that's wonderful. Iteration is great. There are no wrong answers. And we're just going to take a very quick 90 seconds to do this, so that it is a little bit more compressed for time so we have that energy in there. All right, ready and go.

Katherine Torrini

Double doodle. 

Tina Dietz

You can explain it.

Katherine Torrini

There's the doodle game where you just do a scribble and then you turn it into a bird by adding a beak and feet.

Dr. Minette Riordan

So soul scribbles where you just draw on a page and then you imagine what you can see in that. So now it takes 30 seconds and it's super fun.

Katherine Torrini

Take a line for a walk, where you imagine that the page that you're looking at is like a Google map of a neighborhood. And you take the line for a walk around the neighborhood as if it were a dog.

Dr. Minette Riordan

I love that one. Mindful color play, like draw a picture of colors having a party on a page, or your socks going to a party, like just anything where you're putting color on the page.

Tina Dietz

I know. One of my favorites is to grab some of my kids stuffed animals and give them my internal voices, external voices with their stuffed animals and have them talk to each other or even do it with other people just to create a little story.

Dr. Minette Riordan

Oh, I want to do that one. 

Katherine Torrini

I love it. And to piggyback on that, I have people make paper bag puppets of their inner critic, and then have them talk in that funny voice that they have, whatever it is, and then you can crumple it up and throw it across the room or stick it in a drawer.

Tina Dietz

Kick it.

Katherine Torrini

Throw it in the trunk.

Dr. Minette Riordan

Yep, I love that. Index card art, like really practicing creative constraints and limiting the size. So little scribbles and doodles on index cards. But I saw some things on Katherine's website that I really loved that I also do, and it's to take the practice outside. So one of my favorite creative practices, it's a creative act, is making mandalas in nature. So just especially on the beach, gathering seaweed, rocks, sticks, anything like that, and creating a mandala out in nature is really fun for me.

Katherine Torrini

What I love – I'm going to build on that. The beauty of a mandala is that when you make one decision, you just repeat it all the way around. So it ends up looking really cool, but you don't have to know where you're going. And one little decision makes all the decisions for you. So another creative act is whenever I find fallen flower petals or leaves, or I’ve even done this with dirt, you just play with it and turn it into something. I often will do hearts or something else or a smile, and then you photograph it and leave it wherever it is. Like the idea that it's ephemeral and it'll be washed away, or maybe someone will come and eat it. Maybe some animal will come and eat it if you put berries in a particular line to really get away from the idea of product and just be in that joyful, playful, childlike relationship with your creativity.

Dr. Minette Riordan

Yeah, building on that, sidewalk chalk is your best friend. Grab your kids’ sidewalk chalk and go out and leave love notes on your front sidewalk for your neighbors. Draw hearts or silly pictures. So sidewalk chalk outside is super fun.

Tina Dietz 

Quick ones also are dance breaks. Just a little bit of music and dancing around or maybe even allowing yourself to feel like you're embodying an animal or a character or a rockstar of some kind. Take two minutes and just allow yourself to pretend, maybe like you did when you were a little kid, that you were either a superhero or a rock star or something like that and dance to the music.

Dr. Minette Riordan

One of the most fun things I saw during the pandemic was when a neighbor put a big chalkboard out in front of his house and every day he had a new dad joke on the chalkboard. I would walk out of my way around my neighborhood to see dad jokes. So what if in the workplace there was some place where people just got to tell silly jokes where we walk by and it's written on a whiteboard somewhere. So dad jokes are awesome.

Tina Dietz

Just like his own church sign. That's amazing. 

Dr. Minette Riordan

It totally was. It was brilliant.

Tina Dietz

I love that. I love that. I love that so much. All right, great. So I think this is only scratching the surface of what's possible with tiny creative acts. We will put all of these together in a list. And if you are following us on social media, we're also going to be posting about these tiny creative acts and inviting you to add on your own tiny creative acts, things to do. Creativity thrives in community, and it thrives in communication. And I think it's so interesting that both of you touched on some other themes from some of our other episodes. Psychological safety was one, that was one of our first two episodes, psychological safety and on sharing your hobbies and bringing your whole self to work and how hobbies actually can transform and influence leadership. So it's always so interesting to me how, as we're exploring these different aspects of leadership and workplace culture and communication, how everything connects the dots together. And I appreciate both of you being here today. Let's finish up with just some creativity resources that you might recommend. We’ll certainly recommend both of your websites and social media links, which we’ll, of course, be including, but what about books, workshops or conferences that you might recommend? Minette?

Dr. Minette Riordan

Well, that's a big one. I'm super excited to be speaking this year for the first time at the CPSI, the Creative Problem Solving Institute Conference, which, to be steeped for a week, not even excited about my presentation, but about being around all these people in the creative problem solving industry. So CPSI is a great one for people to consider. Florida also has a big creativity conference annually that's a very, sort of, almost an unconference open format model. I haven't been to that one, but I've heard it's super imaginative and playful. So those are two conferences off the top of my head. And my list of books is way too long to even get started, probably like Katherine's.

Katherine Torrini

Where I would point folks is, this is the work for the leader or for individuals and the leader, although she does have The Artist’s Way at Work. The Artist’s Way was foundational to my recovering and discovering my creative self as an adult, and I've always identified as an artist, so it's great. It's powerful work. I've done it many times, I've taught it, and I highly recommend it. And in fact, my creativity courses are inspired by some of the structures that she has in her course.

Tina Dietz

And that's Julia Cameron right?

Katherine Torrini

Julia Cameron, yeah.

Tina Dietz

Julia Cameron, right. Well, we will include some of these, as well as some additional links to other books, associations, conferences and articles on our website at DrinkFromTheWellPodcast.com. Thank you so much for being here today, Dr. Minette and Katherine for this conversation on creativity. And thank you for being out in the world with your full heart and for being these expert, vulnerable leaders who create such lovely spaces for people to step into to create more creativity and results in the workplace as well as in their own lives. Thanks for gathering around the well with us today. And I invite you back for another drink of our executive elixir as we bring the worlds of leadership, innovation, creativity and communication together. Follow us on your favorite podcast app and journey over to DrinkFromTheWellPodcast.com for transcripts, show notes, and links for all the wisdom in today's episode. We're always here to refresh and to entertain you anytime you need a drink from the well. Drink From The Well is an original production of Twin Flames Studios and hosted by me, Tina Dietz. This episode of Drink From the Well was produced by Stephen George, Rye Taylor, and our beloved tripod, which includes Nadia Cox, Alayna Carley, and Darek Blackburn.

About our Guest Experts – Cultivating a Culture of Creativity

Dr. Minette Riordan is a risk-taker and curiosity seeker who loves jumping feet first into business building and art making. Her mantra is, “how hard can it be?” A modern day Renaissance woman, Minette is an artist, writer, award-winning entrepreneur and advocate for creativity as essential to the well-being of all people and our planet.
She has built several successful businesses and published 3 books including her best seller The Artful Marketer. Minette is the creator of the Emerge Method™, a simple and effective transformational process for helping others to activate their creativity and map their purpose. She believes that when we are all working in our highest and best creative genius, we can solve all the world’s problems.

Katherine Torrini is a creativity expert, visual strategist and innovation catalyst who has brought her visual magic to the likes of NASA, Dell, Coca-Cola, KPMG, Southwest Airlines and The Institute for the Future.

A life-long artist and visual journaler, Katherine has found the perfect professional niche where her superpower of “thinking outside her brain” is highly prized and sought after: Graphic Recording and Visual Facilitation. She travels the world drawing real-time, mural-sized, infographics at conferences, talks and corporate events, where these spontaneous visuals mesmerize viewers, activate creative problem solving and unlock the wisdom of the room.

Katherine’s ability to make the invisible visible captures themes, illuminates connections and reveals patterns, while getting stakeholders “on the same page”—literally! This leads to increased engagement, deeper conversations, more innovative solutions, accelerated decision making and authentic buy-in. Always keen to share her markers, Katherine’s visual thinking trainings empower teams to use their whole brains to think, communicate and collaborate better.

Episode Featured Resources

The Artful Marketer by Dr. Minette Riordan

Creativity: A Short and Cheerful Guide by John Cleese

The Artist’s Way by Julia Cameron

Free Course: Paint Your Way to Self-Confidence

Free Coloring Page

What is Graphic Recording?

Graphic recording is essentially visual note-taking. It involves the capturing and translation of spoken word into powerful, memorable drawings. Here are some stunning samples courtesy of Katherine Torrini:

Graphic recording titled "Meditation on the Job: Mental Health for Remote Workers"
Graphic recording titled "Education is Freedom"
Graphic recording celebrating ten years of ServiceNow
Graphic recording titled "Hope and Healing for Central Texans"

Tiny Creative Acts

Tiny Creative Acts are simple things that you can do in short periods of time to help get your creative juices flowing and futher help in cultivating a culture of creativity in your organization. Below are some examples. See the Leaders’ Discussion Guide for more examples and information.

Leaders’ Discussion Guide – Cultivating a Culture of Creativity:

How to prepare to lead this discussion session with your team:
  • Review the summary of the survey by IBM Tina discusses at the beginning of the episode by using the transcript above. Give yourself the space to answer these questions honestly:
    1. Whether you are confident in your organization’s ability to deal with ambiguity and transformation. 
    2. What are the roadblocks your company is facing?
    3. Are you embodying and modeling the value of creativity in the workplace? Do you schedule creative time for yourself as a leader? Or is there an over-emphasis on productivity?
Questions to discuss WITH your team about Cultivating a Culture of Creativity in the workplace:
  1. Have them listen to the episode first to create common ground and context for the conversation.
  2. What ways are we currently fostering creativity in the workplace, or are we at all? Is there time in the day for people to have creative ideation time? 
  3. Does everyone feel psychologically safe enough to share their creative ideas?
  4. Sometimes, we just need a little push. As a team, try one (or multiple) of these tiny creative acts mentioned in the show to get your creative juices flowing before diving into the decision-making and brainstorming for the day.
    1. Double Doodle: Doodle game where you just do a scribble and then you turn it into a bird by adding a beak and feet.
    2. Take a line for a walk: Imagine that the page that you're looking at is like a Google map of a neighborhood, and you take the line for a walk around the neighborhood as if it were a dog.
    3. Mindful color play: Draw a picture of colors having a party on a page, or your socks going to a party. Anything where you're putting color on the page.
    4. Give inanimate objects voices: Grab some stuffed animals and give them voices and have them talk to each other, or even do it with other people just to create a little story. Be as silly as you want.
    5. Index card art: Little scribbles and doodles on index cards to limit the size and practice creative restraints.
    6. Make mandalas: Gather seaweed, rocks, sticks, anything like that, and create a mandala out in nature.
    7. Sidewalk chalk: Grab your kids’ sidewalk chalk and go out and leave love notes on your front sidewalk for your neighbors. Draw hearts or silly pictures.
    8. Dance breaks: Just need a little bit of music and dancing around. Maybe even allowing yourself to feel like you're embodying an animal or a character or a rockstar of some kind. Take two minutes and just allow yourself to pretend, maybe like you did when you were a little kid, that you were either a superhero or a rock star and dance to the music.
    9. Company chalk/white board for people to write/draw on at any time: Some place where people just get to tell silly jokes where coworkers walk by and it's written on a whiteboard somewhere.
  5. ADVANCED: Take Dr. Minette Riordan’s advice (20:54) and prepare your team to play the What-If Game as it relates to your business.

Inspired to turn your Voice into influence and become a Thought Leader worth listening to?

Let's Talk

Leading Thriving Teams in 2023

What prominent issues are hindering leaders from leading thriving, successful teams? What can we do as leaders to get past these obstacles? Guests from various episodes of season one of Drink From The Well tackle these questions in this candid conversation to celebrate the launch of the show.

Leading Thriving Teams – Episode Highlights

  • What is the number one issue that we're facing in 2023 regarding creating healthy workplace cultures? (3:22)

  • How do we go forward in creating an environment to heal, counteract, or change employees' constant workplace burnout in some way? Is that possible? (6:55)

  • How can we manage the expectations of the folks that we are in business with so that we can start creating healthy boundaries in teams, but also in the expectations that we have in working with clients and customers as well? (15:15)

  • How does having a unique business model translate into how a team runs or how the management style runs? How is being a “disruptor” helpful in creating thriving teams and organizations? (22:48)

  • How can a manager, a boss, or an organization make their organization or their environment more welcoming? (25:51)

Full Transcript

Tina Dietz 

Hey, everybody. Welcome to our Drink From The Well Launch Celebration and our conversation roundtable about creating thriving teams in 2023. This is a conversation for leaders, for aspiring leaders, for those who are leading from the bottom up, and everybody in between. I am Tina Dietz, I'm the CEO of Twin Flames Studios and your host for this conversation for today. I'm thrilled to be talking with all of you on this particular topic. It brings me nothing but great joy and interest to have so many leaders around the world talking with us about Leading Thriving Teams. We have been producing a series, after doing a great deal of research, on the most impactful topics in the workplace today, the things that are affecting teams, the things that are affecting leaders, the things that are affecting us all, particularly in this highly changing post-pandemic world. We have created a monthly series of topics in the podcasting world, because that's where my company lives and thrives, to help leaders have a place of refreshment and wisdom that they can go to and become refreshed and walk away with more knowledge and even better than they were before. Stress among workers globally is at an all-time high, and employee engagement is only 21%. Those people who consider themselves thriving are really even a third of people in the world. Only a third of people in the world consider themselves thriving. When you consider that more than a third of our lives are spent at work, almost half of our lives are spent at work, this is a major issue. That is a lot of what we're going to be talking about today. In the US and Canada alone, 71% of workers are looking to be in the market for a new job. So let's bring on our panel of guests and experts so that we can get this conversation really started. I am absolutely thrilled to be in this esteemed group of folks. We have experts from a number of our different episodes, Candy Barone and Lisa Wimberger from our episode that just dropped on the paradox for leaders of psychological safety, Katherine Torrini who joined us for our Dare to Suck episode that's coming up in a couple of months on creativity, Alicia Dattner from Live, Laugh, Lead, which is all about how humor can cause transformation in the workplace, Dr. Valerie Rene Sheppard from The Heartly Center who joined us for our episode on leading in multi-generational workplaces, and Josh Cliffords, the CEO of Free Water, who you'll be able to hear more from not only today, but in our upcoming episode in June on Leading in Uncharted Waters, which is all about whether capitalism, activism, and conservation can all work together in harmony. So happy to have you all here today. What we're going to do, just by having everybody introduce themselves a little bit more, we are going to have you each take one minute, introduce yourself, and answer this really important question very, very briefly. Let's keep it all to one minute each. And that is, from your perspective and expertise, what is the number one issue that we're facing in 2023 regarding creating healthy workplace cultures?

Lisa Wimberger 

For me, I think the biggest challenge in 2023 is perceptual safety and feeling seen and heard. That's what I'm feeling.

Dr. Valerie Sheppard

I work with entrepreneurs and executives and emerging adults, one of my favorite groups, and what I'm hearing from all of them is that the transition into predominantly working virtually is something that nobody's really teaching them how to do. They're learning it off the cuff. There have been a lot of examples of ways that their leadership hasn't really changed to deal with the changing environment in which they are applying their leadership. So that, to me, is the biggest.

Candy Barone

One of the things that I would say has been the biggest challenge is the fact that there are a lot of companies and a lot of leaders right now that think 2023 is supposed to look like 2019. What I mean by that is there is this frenetic energy of trying to go back to what was and thinking that everything that's happened in the last couple years has not shifted everything on an entirely new level. So, for me, the biggest challenge is the fact that we're not going back. We need to move forward and most leaders do not understand how to do that.

Katherine Torrini

I would say that one of the biggest challenges I see is, or I would call an opportunity, I suppose, for people to truly know how they individually operate, like how they deal with challenges, how they like to receive information, how they deal with conflict, and all of these things, to really, really know them, and then to be able to communicate with their team members, what helps, what doesn't, and to normalize that you're going to show up sometimes and need support. You're going to show up and need things. You're not always going to have the best day, if you will, and you still show up and you still do your job. You're sort of like a little instruction manual that your team members have about you and you have about them, like to just really make that normal.

Alicia Dattner

I would say the biggest challenge in my mind is that we're taking ourselves too seriously. There's that deep, deep need to be seen and felt. And rather than asking the world to do that, we see and feel ourselves and let ourselves come out and be seen. That would take a lot of pressure off of, “You guys do it differently.” And wow, what if I just be me, differently?

Josh Cliffords

I think the issue on the culture side of things, and I'll speak with a few companies I know, is that no one in the company cares in the first place. Somebody hires someone to run it, be the CEO, the CEO doesn't care, they just went on Indeed and tried to find the easiest job with the least responsibility, and then everybody else gets a job at that company, whether you're a graphic designer, software engineer, salesperson, they all went for the job with the easiest pay with the least responsibility. And then all of a sudden, you have nobody at the company who's passionate about anything. You can't push any meaningful work, and then, eventually, they just blow through whoever financed its money, and then everybody moves on to the next job they don't care about.

Tina Dietz 

So let's start, Josh, with the framework that you're talking about here and the people coming into the workplace already feeling burnt out, already feeling jaded, already predisposed to just putting in their time, punching a clock, and punching back out again. I'd love to have any of you chime in on the topic of how do we go back to or go forward to, to Candy's point, creating an environment to heal that, to counteract that, or to change that in some way? One, is that possible? And two, how do we do that?

Candy Barone 

First of all, I absolutely agree with what Josh just said. I think there are a lot of people that are way past being engaged. And from the leadership level, I think one of the things to start this conversation is that most of us leaders, as well as just individuals, need to realize that most people actually aren't okay right now. I think that we keep blowing past this topic of mental health, I think we keep blowing past the topic of burnout like it's a badge of honor. And there is notably not a person in the Western Hemisphere that has some kind of work that isn't experiencing some level of burnout. So I think we need to actually open up the conversation around that and how that is changing its form. What we used to know is not burnout. People are functioning from a level of constant burnout, and their nervous system is in constant distress. And we just keep blowing past that like it's not happening.

Lisa Wimberger

To Candy's point, I think that's exactly it. An organization is a function of all of the people in it, right? So all the people in it, if you just imagine, let's macro out and pretend it's a nervous system. The organization is a nervous system, it's an entity and all of the beings in it are organs or cells, if you will, of that nervous system. With even one small dysregulation, you are going to have systemic dysregulation at some point if you don't address it because dysregulation and a move toward chaos are the natural order of things. So you actually have to put in the work to keep the regulation. Stepping into the self-help world for a minute, I think there's this ridiculous assumption that grace and regulation are easy. Just read this book, and it's easy. It's not easy. It's the hardest work you'll do and it's daily work and it's every single day and there are things to do to regulate that are required for you to just show up and actually do them every day. So it's work to regulate and it's not in our budgets. It's not a line item on the budget list to make sure all of your employees are regulated. No, it's like, make sure they're productive, make sure that they check this box, they did their compliance training or what have you. But ultimately, a regulated individual creates and co-regulates a group, which then regulates and co-regulates an organization, which then regulates and co-regulates a community. And I feel like it needs to go back to the individual.  To just say something to Alicia, I feel like comedy is one of the most joyful ways to regulate. It should be a mainstay of everybody's self-regulation protocol. I feel like it's the highest form of alchemy. I'm a self-help person, I'm a meditation person, but really, what trumps all of that for me is comedy. So I really appreciate you being here and participating in this conversation because I think that is the secret mojo right there.

Dr. Valerie Sheppard 

Yeah, I wanted to chime in a little bit on what I'm hearing from both Candy and Lisa, what I consider humanizing organizational effectiveness. What happened with organizational effectiveness is the things that deal with EAP programs, employee assistance programs, they're out there like mental health is. You can tap into it when you need it but there's such a stigma associated with tapping in that even when people are absolutely positive they need it, and most people don't even recognize that they do, but even when they're absolutely positive that they need it, it's a shun kind of thing, like, I would never do that here. because somehow, whatever HR does, or EAP does, it's going to get blasted out there. And so this whole idea of turning things on their head and making the EAP program how we deliver organizational effectiveness, as what I call a forever practice, it's a daily endeavor to make you the best you can be, so that what you're contributing to the organization is at a higher vibration. So I do self-mastery work, which is mastering you in your life so that you can exquisitely manage whatever your life brings your way. And that's all about self-awareness, self-acceptance, and self-love. So in the space of noticing, “Wow, I'm really in my coping behaviors for four years. That doesn't make sense. I'm doing things just to cope, which means I'm actually in lack, limitation, struggle, and strive and not enjoy, peace, grace, and thrive.” And so organizations at the top need the people running the organizations, but I talked about the entity as an organism, need to role model the behavior of self-care, role model the behavior of, “I don't got this,” of vulnerability, and that in order to achieve the stretch goals and the bottom line numbers and the financials, the people have to be in a high vibration place where their best easily comes out and the organization can thrive.

Tina Dietz

And speaking of bosses, so to speak, one of the things in the research that is very standout is that most of the issues around burnout, around workplace dissatisfaction, around disengagement in the workplace, around productivity come around this notion of management, of bosses not being able to respond to their teams in a way that has them feel safe, that has them feel welcomed, that has them feel valued. This is what has been coming out in the research in droves and droves and droves. And coming back to our episode on the Leadership Paradox of Psychological Safety, leaders are being asked to create things for their teams that they, A) may not have ultimate control or say over, or B) may not feel for themselves. So coming back to a 30,000-foot view of what companies can do from a high level, I want to speak to this myself. So as a company, we're out interacting with other agencies and other companies on a daily basis because we're a thought leadership company and we're producing podcasts and we're producing audiobooks. Something we run into regularly are these cultures of rush, these cultures of, “It has been so ingrained in us that the customer is always right that we are tolerating the demands of customers and clients that are not reasonable,” and in some cases, I would say, are almost in the realm of abusive in terms of what the expectations are. So I would like to have a conversation about how we can manage the expectations of the folks that we are in business with so that we can start creating healthy boundaries, first of all, in teams, but also in the expectations that we have in working with clients and customers as well. Anyone have some thoughts on that?

Katherine Torrini

I wrote this to a colleague just yesterday: “Boundaries are beautiful.” I feel I've really come to realize that allowing something that's not actually okay with me and then resenting it is not a gift. That resentment is a red flag that that's not okay and that whatever the friction that would come up about discussing that or standing with the boundary was, it's not worth this rock, if you will, in the middle of the relationship. And it's really not fair to the other person if I'm allowing it, then it's on me to say, “You know what? This isn't working for me.” I also work with clients on creating graphics and various wonderful visuals for their various projects, and I've learned to just set it very clearly at the beginning, like, “This is how we work and this is why, and if you need to do differently, like, you want it faster, we can usually accommodate you and just check in with us about what the fee will be.” So my initial fear was that they were going to feel picked on or that I'm slapping their wrist. But really, when I start and I say, “This is what makes the process work best, keeps us on time, keeps us on budget,” then they actually feel really well held by that. They actually feel better cared for, because I've owned what works and what doesn't and set those beautiful boundaries. Not always easy, but I found it's just really worth it in the end.

Lisa Wimberger

I think that was a perfect segue because I agree, it's boundaries. I feel like having a nice clean conversation with your end user around, “These are the deliverables, this is what to expect,” and not be afraid to stay in our lane and stop trying to be everything to everyone. I mean, I deal with entrepreneurs who are Renaissance men and women and these people have a list of things that are so diverse that they are experts in. And it's mind-boggling to try to keep up with that and that's what's out in social media. “I'm an entrepreneur, I'm a business person. I'm a pro athlete, and I invented this supplement, and oh, yeah, by the way, I bought a cruise line. Now, I'm going into event planning.” And I'm not kidding, I interact with people who, if you lived in the Renaissance, would have been in the top .001%. You would have been Copernicus or DaVinci or Michelangelo. Now, it's everybody on Instagram. And now organizations are rushing to do that as well. “I need to provide you every kind of service possible,” and this sets us up. We're a bunch of entrepreneurs here. You know this drill. You know that when you set up your business, you're trying to do everything until you have the painful experience of, “Oh, no, I can't do that,” and, “I did it wrong and worse, and now I gave myself a lot more work.” So then you, eventually, through trial and error, learn to stay in your lane, be that thing, be it to the depth of the highest efficacy and vibration you can, and stop trying to dilute and go broad. I feel like, for me, I'm saying this as a reminder to myself as much as a statement about the industries that we're all talking about, boundaries, admission of ineptitude, and not being afraid of that, admission of genius and not being afraid of that, and then just go stay where you are gifted and bring those gifts. Everyone's too much of everything all the time. We're all also ambassadors of sports gear and fashion and jewelry on top of all the other things. I don't even understand how there's enough time in the day for all of this.

Candy Barone

Yeah, actually there are two things I'd like to say. One is the idea that we need to move out of a culture of busy. I think we've been talking a lot about that. I call busy “buried under shoulding yourself.” And so it's the layers and layers of the shoulding that keep getting piled up on top. What's interesting is, Tina, you talked about this, KPIs. Yes, most organizations are driven by metrics. The problem is they're measuring the wrong thing. They are measuring how much shit gets done versus the actual outcome of what they are focused on and the impact they're creating. So first and foremost, is to change the metric around what is the impact or what is the outcome, not how much and what did we achieve? Because the other thing that I want to address is, both Katherine and Lisa talked about this, and even Dr. Valerie talked about this, the individual approach, that if we're going to have a top-down, leaders are going to model how to manage themselves, first and foremost, they need to understand their own wiring. What I mean by that is a couple of things. I do a lot of work in human design. But whether it's that or not, we need to move beyond a DISC or Myers-Briggs assessment and think that is a gauge on how we are going to assess how people are wired. Someone like me, when I hear Lisa saying, “I'm a manifesting generator who has a very defined route,” I actually need to have multiple projects, multiple things, and I run very fast. Someone else who is wired differently should not and cannot work in that capacity. When we can understand that the majority of the population wasn't even designed to be getting stuff done, it was more around fulfillment, satisfaction, and a redefinition of success, we change the game about how we all own our own individual leadership. I talk about leadership as a choice but leadership ultimately starts with you leading yourself first. It starts with understanding that busy is the ultimate four-letter word. It is not equivalent to productive, it is not equivalent to fulfillment, it is a four-letter word. And we need to take inventory and stock of, “Do I even know my own wiring? Do I even know how my energy moves?” Because if I don't, I can't lead anybody else.

Tina Dietz

Yeah. So now that we've had a conversation about leaders and about the individuals on teams, Josh, I was wondering if you would be game to chime in because the way that you have developed Free Water has been what colloquially would be called a disrupter in the industry. Your business model is very different, you've encouraged folks to take your similar business model and run with it because you're committed to changing the world, you're committed to clean water, and saving lives. So how are you finding that translates into how your team runs, how your management style runs, or if there's even anything in the bones of how the business model works that you're finding is helpful in creating teams and organizations that live more in this world of thriving that we're talking about.

Josh Cliffords

In the earlier years, I was not successful because I wasn't able to communicate the vision as well as I can today. You need to be able to clearly communicate what you're working on, and by doing so, if you're lucky, you'll find people that want to work on it with you. The difficult thing, and again, every company is different, is it's the nature of what you're trying to do. Since we're the first in the world to do this, and we're also building really advanced technologies, it's a little bit different in that I'm personally working seven days a week from 8 am until 1 or 2 am and I've been doing that for five years to cover this much ground so quickly. I'm trying to find that really small percentage of people who are willing to do the same. It's really difficult because as you mentioned, people weren't designed to do stuff like that. But if you're really trying to do something that's never been done, that's the top 1% in difficulty, you kind of need the top 1% in people. As a startup, we have 15 people in the company so far, everybody for equity. Nobody's getting a salary so it's even that much more difficult because then it's a situational thing. They might have the skills and personality you need but not the financial bandwidth. I think that it just starts with communication and creating an environment where you don't onboard anybody unless you really believe that they're relentless because I find that a lot of people whether they're a software engineer, salesperson, or whatever, maybe they're willing to tear down and rebuild three times, but not many people I meet are willing to tear down and rebuild as many times as it takes to do it right. And so I think that that's really difficult. I often just find myself doing it myself, or finding the people that can. With that said, because it's taken me six years to do what I foolishly thought I could accomplish in two, a lot of people have come and gone like the seasons because they join your startup, the contract says four years of vesting, and they read it, but they don't really understand what four years is. And so, you've seen some people come, go, waste time, add value, some people stay, it's really hard to find people that will really do anything, I mean, ethically, anything that it takes to just get the job done. I think it gets harder and harder and harder.

Tina Dietz

To bring it back home to this notion of first principles and creating spaces that are welcoming, I'd like for everyone to go around and just give a piece of advice about how can a manager, a boss, or an organization make their organization or their environment just maybe 3 to 5% more welcoming. Alicia, I'd love to hear your ideas on how we could do that through storytelling, comedy, and the wheelhouse of your world.

Alicia Dattner

Well, I think the most universal aspect of that is laughter. Laughter happens in the body, and it's relational. Without even making a joke, you can laugh and get the effects of laughter. Physiologically, it reduces your stress and anxiety, it releases endorphins, and it's so good for you. And I think the most welcoming thing you can do is have a laugh with another person. So starting the day, or starting a meeting with a moment, 30 seconds, three minutes of no-joke laughter yoga, just laughing for no reason. That is a space everybody can get on board with except for like, “Oh my god, this is so dumb, I feel like a fool.” Well, you can all laugh at that. You can welcome the ridiculousness of what you're doing and get all the benefits of connection and regulation, co-regulation and self-regulation, and having a give-and-take that is apolitical and deeply related. You laugh from your belly, you laugh from your knees, and from the soles of your feet. And it not just includes all people but includes all parts of the person. So our hearts are involved, our hearts get activated, our brains get stimulated, and all the parts come in and are welcomed, not just all the people but all of who we are.

Tina Dietz

So on that note, I want to thank all of our panelists today for not just being here today and having this wonderful discussion, but also for being fantastic guests on our show Drink From The Well. I encourage this audience to go out and listen to the episodes, share them with your teams, have these roundtable discussions on your own, have a lunch and learn around the topic of psychological safety, and next month, what it means to be in a capitalist society and also want to save the planet? How can we Lead in Uncharted Waters? Then, our future episodes on creativity and laughter and leading in a multigenerational workplace, pull all of this towards you, and have it fulfill something that is not just something you're listening to on a walk, but something that you're bringing into your work as well, so that we can all rise up together to reduce burnout, to reduce stress, to have more regulation, and to learn to thrive in these deeply uncertain and wild times that we are living in today. But nonetheless, we are a very creative species. I trust and I have faith that we are figuring it out, even though it is extraordinarily messy. So thank you, everyone, for joining us here today on LinkedIn. And if you're listening to the replay, please feel free to leave comments. We will come back to this and connect with each other, connect with our experts on LinkedIn and on other platforms. You can find all of us here on LinkedIn and as well as on many, many other places on the Internet since we live in this interconnected world. So thank you all for joining us here today, and we'll see you next time.

Our Guest Experts

Lisa Wimberger, CEO & Founder of the Neurosculpting Institute

Katherine Torrini, Graphic Recorder & Creative Life Coach

Josh Cliffords, CEO & Founder of Free Water

Alicia Dattner, Standup Comedian

Candy Barone, CEO & Founder of You Empowered Strong

Dr. Valerie Sheppard, CEO & Founder of The Profit Rocket Academy™

Episode Featured Resources

Episode 1: The Leadership Paradox of Psychological Safety

Episode 2: Leading in Uncharted Waters

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Let's Talk

Leading in Uncharted Waters

Can conservation, activism, and capitalism coexist? Legendary Aquanaut Ian Koblick and Josh Cliffords, Founder of industry disruptor Free Water discussing their takes on vital questions for our future, such as how leaders today are pushing boundaries, innovating, and making inroads to change our future on this planet, and how we can make a difference in the world when our future is so uncertain.

Don't miss our Leaders' Discussion Guide for this episode below – perfect for your next team Lunch & Learn!

Leading in Uncharted Waters – Episode Highlights

  • Discover how conservation, activism, and capitalism can coexist (8:47)
  • Learn how leaders today push boundaries, innovate, and make inroads to change our future on this planet (15:43)
  • See what type of leadership style leads to success (19:24)
  • Find out how to make a difference in the world when our future is uncertain (21:26)

Full Transcript

Tina Dietz

Ah, the ocean, so calming, so relaxing. It's a wonderful reminder that the turning tides of life can calm into beautiful, soft waves — until we remember the pollution and the overfishing and the coral reefs that are dying off faster than we can speak, and according to scientists, climate change will become irreversible by 2030. Holy crap! That's in seven years and — Okay, hang on now. Deep breath with me. Freaking out isn't going to help. Right? Right. But what will help are leaders who are willing to push the boundaries of conservation and humanitarianism, create innovation and action, and lead in uncharted waters. 

Today on Drink From the Well, we're exploring some vitally important questions for our future on this planet as humans. There's a drop of inspiration, a dash of creativity, plenty of communication, and there you have it, our executive elixir. This is Drink From the Well. How can we make a difference in the world when our future is so uncertain? Can conservation, activism, and capitalism coexist? How are leaders today pushing boundaries, innovating, and making inroads to change our future on this planet? As we begin, let's go back to our ocean. Thanks, ocean. It's no secret that massive changes have happened in the ocean in the last 50 years. But don't just take my word for it.

Ian Koblick 

Seas are dying, and not enough people are out there trying to take care of it or preventing it. And as I've said, now, for almost 40 years, if the seas go, they're our last resource for food, water, energy, and medicine.

Tina Dietz 

That was Ian Koblick. You might not have heard of Ian. But anyone who has spent time in the world of ocean conservation sure has. He has been an instrumental leader in ocean exploration and conservation for over 50 years, a lifetime of creating and managing educational facilities and leading conservation efforts in order to advance public knowledge and understanding of the ocean environment and its importance.

Ian Koblick 

…Anniversary of the underwater lab facility, which is the underwater hotel.

Tina Dietz

And yes, you heard that right. He has an underwater hotel. More on that later.

Ian Koblick 

The second thing is that we're celebrating our 52nd anniversary of our nonprofit foundation, Marine Resources, which runs marine education programs for over 5000 kids a year, pandemic years not included. And then, I'm deeply involved on the board of directors and run some of the programs with a new foundation called OCEEF, OCEEF.org. OCEEF has just acquired Ray Dalio, the billionaire's research vessel, which was previously called the Alucia. Now, it's called the Odyssey, and that is off going around the world doing research and education programs and marine archaeology.

Tina Dietz 

How exactly do you get a billionaire to donate a multimillion-dollar state-of-the-art research vessel to your organization? For Ian, his success comes down to networking and creating relationships that push innovation forward.

Ian Koblick

Think of me as an orchestra conductor. I don't play an instrument. I have always been a behind-the-scenes person. I've been the President of Marine Resources now, and the Founding Director, for 52 years. My networking, my contacts, I mean, I was a special assistant to the governor of the Virgin Islands, I spent a lot of time in Washington consulting and was a consulting editor of the NOAA Diving Manual, all those things have brought personalities that are now friends. We were working with Ray Dalio's foundation to acquire their ship and that kind of stalled and stalled and stalled. In the meantime, we met a person who wanted to use a ship like that to take his family around the world so they could be educated. Well, that evolved and evolved.

Tina Dietz

Despite all of Ian's involvement, he's still only one man. It's not enough to prevent the whole world's oceans from continuing to decline. But the light at the end of the tunnel is seeing the fruits of his leadership.

Ian Koblick

We have had more than 180,000 students and teachers attend our programs here. So when they came in, they were only this big, they now come back with their kids that are that big. And they say, “This is where it all started, this is how I became a science teacher. This is how I became an engineer. This is how I became a marine geologist.” It all started by dipping your head in the water and explaining to them and showing them the excitement of the ocean. And you cannot believe how many of our students have turned into major leaders in the United States in environmental programs and in education. But that's a small number.

Tina Dietz

Conservation focuses heavily on education and revitalization. Think zoos and aquariums. But while education is vitally important, it doesn't reach as many people as, say, a viral video.

Clip from Viral Video

Hello, friends and welcome to another video. This week, we're going to be journeying to a completely underwater hotel and staying there overnight. That's right. Tonight, we're going to be sleeping with the fishes. Now, it's been a while since we've…

Ian Koblick

You will see exactly, the philosophy is not how deep can we go? Or, how many samples of water quality can we take? It's how can we develop interesting, real science programs and education programs that will attract millions and millions of individuals? So we're looking at millions, not thousands, millions, and millions.

Tina Dietz

When we come back, we'll discuss how Ian is now reaching millions and millions of people using, what else? That underwater hotel.  Welcome back. Let's dive right in. Pun completely intended. Like your average hotel, Jules' Undersea Lodge has Wi-Fi, a TV, a shower, and a bedroom. Unlike a normal hotel, visitors must enter by scuba diving five feet below the surface. You can even request the services of a mer-chef who will scuba dive into the hotel and cook you a meal. The hotel started out as a research lab, but since it was converted into a hotel, Jules' Undersea Lodge has hosted a deluge of curious clientele. The novelty of the underwater hotel brought us into conversation with Ian in the first place. We were not the first to be intrigued. YouTube influencer, Ryan Trahan, came and stayed at Jules' Underwater Lodge and shared his experience in a video that went viral to the tune of 24 million views.

Clip from Viral Video 

In fact, this hotel is the only underwater hotel in America. It used to be this ocean research lab in the '80s, and then they said, “Screw it. Let's make this the first-ever underwater hotel in the world.” And voila, Jules' Undersea Lodge was born. This might be the coolest thing I've ever seen, and I'm going to spend the freaking night in it. Right now. Here's my Get Ready With Me.

Tina Dietz

Whether you love it or hate it, we're living in an influencer culture. Jules' Undersea Lodge is leveraging our curiosity and using it to bring more people into the world of ocean conservation.

Ian Koblick

I didn't know what influencers were until about two months ago. However, we started with the hotel, bringing influencers, and we just did one with a following of 9 million. They weren't divers so they were introduced, they did a resort course, and it's all documented. How do you get involved in the ocean? Come and see us in The Keys. And I'm going to really work on that direction of utilizing the influencers that already have huge followings to promote the programs that we're trying to get across.

Tina Dietz

Here's a really big question. Can capitalism and conservation coexist peacefully? Josh Cliffords is proving that it works. He's the founder of Free Water, the world's first free beverage company. It might sound too good to be true, but Josh proves it's possible to have a profitable business, give your product away for free, and fund conservation efforts simultaneously. It all has to do with finding positives in the negative.

Josh Cliffords

So I started a nonprofit organization in Eastern Europe called Save the Refugees, and we found that roughly 20% of them or more had left their country because they didn't have access to water, food, or medicine. And after hearing the same story over and over again, we were compelled to do some research and figure out how many people this could affect. But we couldn't get a straight answer so we made a guesstimation that roughly 40 million people die every year around the world because of this, but meanwhile, here in the United States, we're some of the biggest wasters in the world. We throw away $60 billion of food in the trash every year. 33% of all food in the supermarket goes from the supermarket shelf and into the trash because it's too expensive. So I was thinking, “Hey, how can we kind of kill two birds with one stone? How can we cut the waste? And how could we save lives?” And so the goal was to create a system that made saving a life as simple as eating a free slice of pizza.

Tina Dietz 

And now we're here. You might be wondering why Josh created a company to combat world hunger when the obvious step was to create a charity. Why go in this particular direction, instead?

Josh Cliffords

I have founded two nonprofits in the past. One was in California to help obese children, which was a huge failure. And the second one was this nonprofit with the refugees. And from my limited experience with both of those organizations, the issue with the nonprofit is when you run out of money, you're out of operation. So I was also looking at it from a different perspective. I thought, “Well, hey, there's been a lot of nonprofits that have been around for roughly 100 years. Why hasn't the Red Cross, quote, unquote, saved the world? How come companies like Uber were able to scale across the world in a decade or less?” Because of that, I figured it had to be a for-profit solution. But if done right, it could be more philanthropic than most nonprofits. 

It didn't happen overnight. There was a series of events that happened. But mainly the inspiration came from knowing that it had to be Better Than Free, and Better Than Free is actually the parent company of our organization. I looked at it two ways. Number one, they say in capitalism, everything is a zero-sum game. So there's one winner, one loser. I didn't want to deal with that. So I decided I was going to create a new system that had a new set of attributes. When I started realizing, maybe we could go negative, because, in software, there's actually some negatively priced software such as Ecosia, which is Germany's search engine. It's not a competitor with Google, but it's free, and it donates like 70% of its revenue or profit to charity. So I looked at that, like, wow, that's negative 170% off. But what I realized is in capitalism, or just when things cost money, if two companies are competing, what are they competing at? I didn't think it was very positive. But if you go negative, the only way to make this better than zero is to pay you directly or donate to charity. There's no other way to make a physical product negative. So I thought, okay, if people or companies start competing in this negative zone, now they're competing to help the consumer, strengthen the local economy, help the environment, and donate to charity. That's the kind of competition we wanted to involve ourselves in. And I also knew that Coke, Pepsi, Nestle, Uber, Nike, any company, if you just went free, you're making it easier to copy. But if you go negative, they're not built to compete in that realm, and so it just works well.

Tina Dietz 

When I first heard about Josh and Free Water, I had a hard time wrapping my head around the idea of a negatively priced product. How is it possible to end up with a free bottle of water in my hand? I had to find out how it worked.

Josh Cliffords

Free Water is our first product and the water is free because the packaging is the ad space. We do aluminum bottles and paper cartons. It works because the price of advertising has outpaced consumables such as groceries. So the same business model works for a lot of different products: water, soda, beer, cannabis where legal, fruits, vegetables, toiletries, household cleaning items like Windex, all that sort of stuff. So let's say you were an Uber driver in this city that we're in, Austin, and that's all you did, and you wrapped your vehicle in ads and charged exactly what the taxi company would charge, that's $2,000 a month minimum. For most, that's enough to pay for your car payment, your insurance, your fuel, and maybe some of your time, it depends. Believe it or not, the junk mail in your mailbox at your house still has the highest ROI in the USA ad industry. But most importantly, our ad mediums make you happy. Other advertisers harass you and inconvenience you, they attack you. And people come to us and they get the water, they're happy that we're saving them money, they're happy that we're not using plastic bottles, and they're happy that we donate to charity to save lives. On a single box, you have a QR code that takes you to a film festival, you have one of the best rappers in Austin who's up and coming, all of his music on Spotify, a rocker in Austin, and his Instagram and all of his music on Spotify, then you have a TikTok influencer all of his videos, and then we have a full-length Warner Brothers TV show here. And since the TV show was TV-MA, we had to put TV-MA above the QR code. If you scanned all those QR codes and engaged all those videos, it might be 24 hours' worth of entertainment on a single piece of consumer packaging. Our products have a blank canvas so you could do anything. 

And so here are two nonprofit organizations from Kentucky, I believe. For both of them, they spend a lot of money on flyers, they spend a lot of money on bottled water, so it just made sense to combine them. Also, they said if they hand someone in the streets a bottle of water, food, also a flyer, they're just gonna throw those flyers in the trash, and now, you're literally putting that message right in their hand. And so I do think, to date, this was the most creative advertisement because they went beyond the means of traditional marketing. Every single Free Water donates a minimum of 10 cents to charity. It literally says 10 cents on the packaging. And so right now, at the 10 cents per beverage, every 150 we give out saves a life in Kenya.

Tina Dietz

If you're listening to the audio-only version of this podcast, we have images and video of everything Josh is showing when you go to DrinkFromTheWellPodcast.com. We want you to see these really powerful visuals and make sure that you also go to the Free Water TikTok page to become part of this movement. In fact, Josh encourages anyone with a business or leadership interest to take from his experience. Find out how and what you can learn after this quick break. Now, clearly, if you're going to start a business, you want to protect and gate keep your intellectual property at all costs, right?

Josh Cliffords

No, everything we do is open source. We didn't want people to patent any of these things, and so we went the opposite route. Social media was a very big help. A lot of founders or inventors get scared. They're like, “Oh, my God, someone's going to steal my idea so I just can't tell it to anybody.” And it never happens. We want the world's biggest companies to copy. We're actually in the process of writing a manual soon. So any company, large or small, can copy us or make anything that they feel like making for free, and they don't have to make all the same mistakes that I made along the journey, because what are they going to do? Are they going to beat us at saving the world? I think that social media was really important because I put the vision out there. I didn't hold back. So people on social media expressed their concerns and expressed why they thought it wasn't possible.

Clip from TikTok Video

What's wrong with it? 

Nothing, it's natural spring water.

Josh Cliffords

I answered their questions.

Clip from TikTok Video

Which spring?

Other companies sell the same exact water for $2 to $3 a bottle.

Which spring does it come from?

This one came from a spring in Georgia.

Josh Cliffords

We've amassed half a million social media followers in the last year. So a lot of our team came from that, a lot of our investors came from that, and now we have a decentralized team of half a million people that help us get stuff done. It's a frenzy because people believe in our why. And so we actually just calculated these numbers recently, but in the first 12 months of TikTok alone, we got 70 million views from 60 million different people, and they watched our content for 35 years. It only takes us half an hour a day to post our videos but people consumed it 35 years worth the first year. And around the world, people know what we're doing. 

People are also reaching out to copy, and we tell them, “That's great, just please don't copy and paste our photos and words off of our website. But if you want to take the business model, go run with it.” Most companies use their real estate to brand themselves. But as we're proving, it's much more important to use your real estate to brand others. I'll use Coke as another example. We've already calculated, like on those big rig trucks, if they just left the front of the truck Coca-Cola, but that whole box truck part of it, if that was advertising, they would increase their revenue by a billion dollars a year. But they're not doing it. When you're a legacy company like that, I guess the question to ask themselves or yourself is, do you need it to say Coca-Cola 100% everywhere on the cans to know what a can of Coke tastes like? Or to know what a McDonald's cheeseburger tastes like? Of course not. We all know what they taste like. And so when you reach a certain size, I believe you should kind of switch gears and use your real estate to make more money.

Tina Dietz 

Now that you've gotten the OK to copy Josh's business model, let's take a look into his leadership style.

Josh Cliffords

I mean, some people say they're going to do stuff and other people try to do it or do it. We just do stuff. I think there are two types of leaders in the world. There's the one that's going to tell everyone what to do, like, “Do this or else,” or there are the other ones who empower people to make their own decisions. I try to fall into that latter category because if I'm involved in every company situation, we're not going to move very quickly. So I just try to give everybody either resources and tools they need to make a quality decision. 

For me, it's mainly guilt, to be honest, and why guilt? Because when I realized that we can make all of these things negatively priced, free plus charity equals profit, my wife and I were actually pretty much retired, living on the beach in Montenegro. Our rent was $300 a month, so we didn't have to work very hard to retire there, and I didn't want to mess that up. We were really comfortable. And I was also scared. At the time, I couldn't type or use a computer. And I'm really bad at reading because now I know I have dyslexia. I was diagnosed this year. So how was I going to be a tech founder or CEO if I couldn't even type? I was like, “No way. This isn't possible. I'm not going to work on this.” 100 days later, I felt so guilty. I started teaching myself how to use a computer, I started working on the project 70 to 100 hours a week, and little by little, here we are. And that's pretty much, I'd say, the only secret I have to success. If you care about something so much that you just can't stop thinking about it, of course, you're going to make it happen. We're going to save 100,000 lives a day. I don't want that on my conscience that I knew that I could do it and quit. It's basically the ultimate tool to make it happen, I guess.

Tina Dietz

While Ian's light at the end of the tunnel involves educating future generations, Josh has found a different motive. He's harnessed his anxiety to push the world towards positivity. It's a solid reminder that motivation doesn't always need to be warm, happy, and fuzzy. It's only human to be concerned for our future, and our planet needs more help. But as leaders like Josh and Ian show us, giving up hope and quitting is not the way. It's possible to do well and do good in this world. If we've got the vision to make a difference, willingness to throw out old ways of doing things, creativity to push innovation, vulnerability to create relationships and make connections, resilience to get you through the hard times, and faith in yourself that you're the one, that you will find a way, that's today's leadership elixir for leading in uncharted waters. 

I'm Tina Dietz, your enchantress of enterprise. And thank you for joining us today. We want to hear about what you're creating and how you're leading in ways that are making a difference in the world, no matter how large or small. Come and join the conversation at DrinkFromTheWellPodcast.com. Follow us on your favorite podcast platform and share this episode with a colleague. We'll be back with another episode, and we're always here to refresh and entertain you anytime you need a Drink From the Well. 

Drink From the Well is an original production of Twin Flames Studios and our magical team, including Alayna Carley, Darek Blackburn, Nadia Cox, Stephen George, and me, Tina Dietz.

About our Guest Experts

Ian Koblick has pioneered ocean exploration since the 1960's, and for the past five decades has developed built and operated ocean and environmental education facilities in the Caribbean and Florida As an alternate aquanaut in Tektite I and manager and aquanaut in Tektite II, he was one of the nation's first aquanauts. In 1972 he designed and operated “La Chalupa”, the most advanced undersea lab in the world. He and a partner converted it to Jules’ Undersea Lodge, the world’s only undersea hotel, which has been in operation since 1986 at the Marine Resources Development Foundation environmental education facility in Key Largo Florida. The Foundation houses and educates more than 4,000 students a year for the past 35 years (www.MRDF.org). Ian created the foundation and has served as president for 50 years. 

Josh Cliffords is the founder & CEO of Free Water, a company that gives out free bottled water covered in advertisements that pay for its cost. His entrepreneurial spirit started at a young age when he ran a successful lemonade stand. Cliffords started a gym in Los Angeles in 2007 and sold the business, enlisted in the army where he got hurt during training right before his 30th birthday, and he met Nigerian refugees in Rome by happenstance, and was so moved by their stories that he founded a nonprofit called Save the Refugees. After these ventures, he started Free Water, which he operates now to distribute water for free all while also saving up to 35 million lives every year.

Episode Featured Resources

Marine Resources Development Foundation

OCEEF

Jules' Undersea Lodge Website

Free Water Website

I Spent 24 Hours In An Underwater Hotel YouTube Video

Overnight in the World’s Oldest Underwater Hotel Youtube Video

Free Water TikTok Video

Leaders’ Discussion Guide – Leading in Uncharted Waters:

Today’s Leadership Elixir – Which of these resonate with you and your team? Should any additional ones be added?
  • Vision to make a difference
  • Willingness to throw out old ways of doing things
  • Creativity to push innovation
  • Vulnerability to create relationships and make connections
  • Resilience to get you through the hard times
  • Faith in yourself that you're the one, that you will find a way
How to prepare to lead this discussion session with your team:
  • Take Josh’s advice (19:30) and notice where your feelings motivate you as a leader. Take some time to journal about this and notice whether you’re judging yourself.
  • Read this article and use the techniques to clear yourself of “Emotional Velcro” before heading into discussion with your team.
Questions to discuss WITH your team about Leading in Uncharted Waters in the workplace:
  1. Have them listen to the episode first to create common ground and context for the conversation.
  2. What ways are we currently fostering innovation in the workplace, or are we at all? Is there a willingness to throw out the old and create space for new ideas?
  3. Let's think about the times where we felt like we were making a difference as individuals and as a company. What stands out?
  4. ADVANCED: Where could we be using our business model, products/services, or platform to do more good in the world?

Inspired to turn your Voice into influence and become a Thought Leader worth listening to?

Let's Talk

How to Grow an Aligned Audience as a Thought Leader

By M. Shannon Hernandez, CEO/Founder of Joyful Business Revolution

Colorful hands raised on a pink background

If you're like most thought leaders, you've spent time developing a course or program that you were beyond excited to share with the world. It checked all the boxes:

  • It answered every question your ideal client might have. 
  • It solved a frustration or pain point your ideal client shared with you.
  • It aligned with your brand's core mission and values.

And you were SURE it would sell out in minutes.

…but when you announced your shiny new program or product…instead of sales, you heard the sound of crickets. OUCH. We have ALL been there.

Now, part of owning a business is taking risks. And while you can't eliminate every chance of disappointment that comes with running your business, you can lessen the risk of selling a whopping zero programs or products with a very simple (yet often ignored) tactic: testing your messaging. 

Instead of spending too much time thinking about creating a new offer or program…

Or spending months (or years) developing an entire suite of programs and offers…

…today, we are excited to share our tried-and-true method that will allow you to assess whether your idea is perceived as genuinely transformative to your audience – instead of just assuming that it will be.

Growing an aligned audience excited to learn from you requires cultivating a community eager to receive your wisdom, support, and guidance.

If you want to cultivate an aligned audience of humans who are excited about you and your business, you need to take a hard look at three key things:

  1. Your niche
  2. Your voice
  3. The Invitation

Once you master those three things, you'll find that selling your programs and products becomes more straightforward and practically effortless.

Know Your Niche

It's not enough to assume that you're “niched down” – you've got to go deep here because surface-level “knowing” is no longer enough.

While you can narrow your niche in many ways, you want to focus on the ways that will result in them being able to say, “OH, THAT IS ME,” followed by, “I BELONG HERE.”

And, no, targeting people based on their Netflix obsession or their passion for crocheting isn't going to work. You'll waste precious time focusing on these things.

Instead, please focus on the actions they would be taking before working with you.

Use Your Voice

Please note that this does not refer to your volume–and this is where using your Content Personality® makes a massive difference in the energy of how your message is received.

Person on stage in front of a large crowd with colorful lights

The internet is a loud place – and that's before we even take a peek at social media.

When we talk about using your voice, we're talking about communicating your mission-driven message using your Content Personality® so that your narrowed niche can hear you, get excited, and get on board with your solutions, values, and more.

That is how aligned community growth happens!

Invite Them to Join Your Community

You may have already discovered this, but it's not enough to “post and pray,” hoping your aligned audience will find you as if by magic.

Instead of just hoping, be tactical with your messaging – invite your audience to share your vision for a changed world. This type of “leaning in” allows others to see you as human and amplifies the need to spread your message.

Suppose you're determined to create a lasting impact on your business and spread your mission. In that case, you'll need to become highly committed to being visible (using your Content Personality®), so your aligned audience can get to know you and cultivate a relationship with you.

Growing an aligned audience is possible, but it takes time, dedication, and courage!

When you share your mission and services with your audience in a way that is genuinely aligned with all the parts that make you UNIQUE, you'll earn their trust and create invaluable relationships (which will make offering your fantastic, ground-breaking, life-changing programs and products much easier).

The thing about growing an engaged, aligned audience is that everyone you're connected to absorbs and processes your messaging at their own pace. 

This naturally means that some of your audience isn't ready to buy…yet. As a business owner, it's important to realize (and accept) that if someone doesn't invest with you today, that does not mean they won't be ready to invest with you later (maybe tomorrow or next week!).

Don't assume that someone not clicking the “buy” button means they don't want to work with you – they may need to grow your relationship first.

But wouldn't it be nice to know if, next time, introducing your brilliant idea makes sense for where the majority of your audience is right now?

(Yes, yes, it would.)

Take Action

If you're ready to make an impact and share your vision for change, take some time to review those three key things that can make or break your next offer.

Ask yourself:

  1. Your Niche: Am I niched down enough? Is the audience I'm speaking to engaging and interacting with me?
  2. Your Voice: Am I communicating effectively so that the people who read or listen to or watch my messaging understand my point of view, values, and mission? 
  3. The Invitation: Have you given the humans who follow your content time to get to know you and grow into a trusting relationship that will naturally lead to them investing in your program or product?

If you don't score perfectly across the board, that's normal (and expected). Review some of your more popular posts, videos, or emails and note how you highlighted your niche, used your voice, and invited your audience to take action.

If you don't have any posts that seem popular, take a broad overview of your messaging and identify areas where you need to improve for clarity and understanding. A great place to start is by learning your natural Content Personality®, and lucky for you, we've created a simple, 3-minute (seriously) quiz to help you understand precisely what your Content Personality® is and how to best utilize your natural talents in your messaging.

What most surprised you, or what do you still want to know? Let us know your thoughts below!

More About M. Shannon Hernandez

M. Shannon Hernandez is ALL ABOUT THAT JOY in life and biz. She is specifically known around the globe for The Content Personality® Wheel and is the Founder of Joyful Business Revolution™, a business growth strategy and consultancy company that works with coaches, consultants, and service-based business owners. Shannon and her team specialize in organic mission-driven marketing and creative campaigns that help their clients grow aligned audiences and deepen community relationships, so they grow their business for GOOD, resulting in more joy, more time-off, and more profits with purpose.

Headshot of M. Shannon Hernandez

How Thought Leadership Archetypes Bring Magic to Your Message

We are all born with two voices: the one we speak with and the one that speaks to us inside. Our inner voice provides navigation through life, while our outer voice is the tool we use to guide, teach, influence, and help others. When our inner voice is aligned with our outer voice, true, authentic thought leadership comes forth.

While we can certainly argue the notion that we have many voices inside of us, (I’m the first person to admit that I have inner ‘board meetings’ sometimes with myself) the central premise here is that our communication becomes clear once we become more congruent and aligned with ourselves. We become more grounded and centered, and when we speak or write, that alignment comes through in all forms of our communication – vocal, physical, energetic, and in the words we choose.

You might have heard of Carl Jung’s 12 Archetypes, and how brands utilize them in marketing. According to Jung, the human psyche is predisposed to these archetypes and they are patterned into us inherently. Versions of these archetypes are found in storytelling across world cultures and through millenia.

We are always evolving our identity as thought leaders. By identifying our current primary and influencing archetypes, we give ourselves a space to check in with our inner and outer voices and ask ourselves: 

  • Is my voice and message consistent?
  • Do my words and thoughts reflect what is authentic for me at this time?
  • Does my message feel forced or awkward, or fluid and easy?
  • Am I enjoying and excited about my own thought leadership, and the messages I’m putting out into the world?

Utilizing archetypes as a guide enriches our content development by giving a natural and psychologically congruent place to develop and express one’s communication style. In essence, when you communicate using your thought leadership archetypes as a guide, you are perceived as credible, trustworthy, and authentic.

Read on with a curious mind and discover the magic of thought leadership archetypes.

The Seekers: Innocent, Explorer, Sage

While there are 12 archetypes, each fall into a quadrant of similarity. The Seekers are a quadrant defined by a need for knowledge, freedom, and safety.

The Innocent is well known for their optimism. They have the ability to comfort others through their “glass half full” mentality. Innocents can simplify complex topics easily, recognize opportunities others may not see, and bring forth an inspirational perspective that carries a team through tough times. While they may be perceived as naive or in denial, the Innocent’s deep faith and trust in life keep them going. 

The Explorer is the Indiana Jones of the workplace. Always looking to embark on the next adventure, the Explorer centers their thought leadership around the potential of unexplored avenues of inquiry, divergent thinking, and asking great questions that can lead to innovation. Explorers value autonomy and freedom over all else, which may lead them to feel trapped and easily bored.

The Sage is your quintessential thought leader. Sages are perceived as experts in a wide range of topics due to their love for learning, and therefore make excellent mentors, educators, and coaches. While they may not be the most charismatic, their ability to think critically and analyze data allows Sages to enjoy a high level of credibility amongst their colleagues and followers.

The Disruptors: Hero, Rebel, Magician

The Disruptors are those who leave a mark. They are courageous, provocative, and dynamic people who value liberation, power, and mastery.

The Hero inspires others with their stories of overcoming the odds and rising to challenges. They thrive in a competitive environment with a clear set of goals, and take pride in their dedication to their cause. However, this need to succeed may cause Heroes to disregard their personal wellbeing, as their strength comes not from themselves but who they are in the world. 

The Rebel has the courage to challenge the status quo. A positive advocate for change, Rebels are admired for their ability to speak out against inefficient systems and comfortably live in the uncomfortable. Their high tolerance for risk allows them to throw out the old in favor of the new, even if their recklessness comes at a high price.

The Magician is a charismatic miracle-worker. They use their charm and creative intuition to bring the seemingly impossible into fruition, because Magicians love to make dreams come true. Their spot-on hunches and ability to influence their adversaries may cause others to doubt the credibility of Magicians. In the face of disbelief, Magicians return to themselves and spiritual guidance to carry on. 

The Builders: Creator, Ruler, Caregiver

The Builders provide structure in an increasingly noisy world. They are creative, compassionate, and confident.

The Creator is powered by imagination. Their ability to see the final product in the raw material is what allows them to foster innovation and self-expression. Creators take an artful and individual approach to creative thinking and problem solving that motivates others to stretch themselves and see the creative solution. Like most artists and entrepreneurs, Creators have a flair for the dramatics and are prone to perfectionism in everything they do.

The Ruler is a natural-born leader who knows how to use power. They prefer to lead from within, utilizing their social organization prowess and networking skills to improve the world. They may be seen as domineering and tyrannical, but Rulers know when they should intervene with structure, rules, and decisions.

The Caregivers’ superpower is their empathy. Caregivers notice when others need help and support. They naturally foster peaceful and harmonious environments where all feel welcome and safe. While they tend to have poor boundaries, the Caregivers use their keen social intelligence to be the “glue” holding everything together.

The Connectors: Everyperson, Lover, Jester

The last quadrant of archetypes is the Connector. These are people who excel at connecting meaningfully with others in a fair, passionate, and funny way.

The Everyperson is a leader that’s hard to spot. They prefer to fit in with the crowd and be relatable, yet still inspire, advocate, and foster others like any other archetype does. This unique take on leadership comes from their steadfast belief in the equality of every person. They are loyal to humanity to a fault, and their realist approach to life may be mistaken as pessimism. 

The Lover seeks real connection in their life. With their charismatic, engaging, and beautiful personalities, Lovers excel at creating lasting relationships that are meaningful and abundant. They know how to incorporate the romantic, the cherished, and the intimate into their personal branding from wearing their heart on their sleeves their whole lives.

And finally, The Jester is proof that life is but a stage. Jesters know how to effectively use humor and performance to promote change. They encourage others to laugh rather than cry and foster high morale amongst their team, effortlessly creating an environment where people want to work. Jesters put the fun back into boring presentations, meetings or brainstorming sessions, as long as they stay away from mean-spirited or self-indulgent jokes.

We are each a blend of archetypes to varying degrees. Sometimes connecting to a different archetype than our primary is just what you need to spice up your thought leadership. Which archetype, or blend of archetypes, do you resonate with the most? 

At Twin Flames Studios, we’re developing a more powerful assessment (releasing later this year) to support you, your voice, and messaging of your thought leadership archetypes.

If you don’t want to wait to discover more about using your Thought Leadership Archetypes, meet with us to discuss how we can deepen your presence and grow your business and message with your voice. 

Inspired to turn your Voice into influence and become a Thought Leader worth listening to?

Let's Talk

What Authors Should Know Before Hiring a PR Firm

By Jennifer Tucker, Marketing Manager at Smith Publicity

Reporters holding cameras and microphones in every direction

You’ve worked incredibly hard on your book, and you’re finally ready to get it out into the world for others to learn from, appreciate, and enjoy. One of the first decisions you’ll have to make is about how to do that. If you choose to work with a book marketing firm (which, of course, we highly suggest), there are several things you should consider before hiring one.

Book marketing campaigns often move at a fast and furious pace, so preparing your platform, materials, schedule, and expectations prior to kicking off your campaign will ensure that you are ready to hit the ground running from day one. While finding the right team can feel like an overwhelming process, taking the time to do so will set you up for maximum book marketing success. Here are some things to know before hiring your PR firm:

Prep your platform

Before bringing a book marketing agency on board, you’ll want to make sure you have a solid foundation for your author platform. What exactly is an author platform and why is it important? Your author platform consists of the various places you “house” your author information and get yourself out there, and having an active and cohesive platform ultimately helps to build your brand. Now, you can make the most of your time once your campaign begins.

Though your publicist can help guide you on how to grow the various pieces of your author platform as part of your book marketing campaign, having most of the pieces in place in advance will benefit you greatly. You’ll want to be sure you have a professional website with information about your book that includes clear instructions on where and how to purchase, an “about” page for you as the author, a page for media coverage, and a page for contacting you.  If you’re working with a publicist, you can put their contact information for the duration of your campaign. Make sure your social media pages are linked, as well.

Speaking of social media pages, they certainly constitute an important part of your author platform. Though it’s not necessary to be active on every social media platform, having at least one or two pages that are updated frequently and consistently adds legitimacy to your brand, facilitates connection with potential readers on a more personal level, and simply helps you get the word out about your book. Having these pages up and running before your book marketing campaign begins will give you an advantage for two major reasons. Once pitching begins, the media may search you to see what kind of online presence you already have established. Also, you will be able to share any media coverage you receive on your social media pages which will amplify the number of eyes on your project.

Communicate your schedule and availability

Clipart-style calendar with clock next to it

Simply put, the most collaborative book marketing campaigns are the most successful. Your PR team knows you have a life outside your book; however, if you’re committing to marketing your book, you will get the best results if you can dedicate proper time to media opportunities as they arise. For instance, you may receive a request to write a guest article, an invitation to appear on a podcast, or be tapped (often last minute, due to the nature of the media) to offer expert commentary. If you’ve anticipated the possibility of these extra projects and made room in your schedule for them, you’ll be able to get the very most out of your campaign.

Before your book publicity campaign begins, make sure you’ve assessed your schedule for the time the campaign will be taking place and have communicated any “black out dates,”  or dates you absolutely won’t be available for interviews and/or other opportunities to your publicist. It’s also helpful to communicate openly with your team, family, and friends so they are aware that, during the time of your campaign, your schedule may look different as you are in the midst of a publicity push for your book.

Get clear on your goals

People standing next to life-size cartoon-style trophy, bullseye, and notebook of goals

A good book marketing firm will ask you what your goals for your campaign are before you sign on. This may seem like an obvious question and an even more obvious answer; however, there are many different goals an author can have for their campaign. Whether your goal is to sell books, to grow your brand, to bring in new business, to raise awareness for an important issue or cause, or to become established as an author… it’s important that you and your publicist are on the same page. Your book publicity campaign will be designed to achieve—and build a strong foundation to continue to achieve—the agreed-upon goals of you and your team.

Having a strong sense of what your goals are and why before hiring your PR firm will help you go into your book marketing campaign with a sense of clarity, and will help your PR team design a campaign that is customized to go after the types of opportunities that will ultimately help you achieve your goals.

Keep in mind that the more realistic your goals are, the more likely you are to achieve them. Creating your goals based on what will really move the needle for your particular project, instead of what you think looks or sounds most impressive, can fast-track the success you see. Which brings us to…

Set your expectations

Before hiring your book marketing team, it’s helpful to know that coverage is very rarely guaranteed—especially in the timeframe of your campaign. This doesn’t mean you won’t get any coverage or even see fantastic results during your campaign and afterward, but sometimes authors go into the process expecting to become a New York Times best-seller within weeks of kicking off. The truth is, with nearly 2 million books published globally each year, there’s fierce competition. Though your publicist will work their absolute hardest to make sure you stand apart, setting your expectations from the get-go will ensure that you’re going after the right opportunities.

It's also important to note that before you’re in the thick of your campaign, not all coverage will occur within the timeframe of your book marketing campaign. Your PR team is working to set you up for continued success, meaning you may likely see coverage come through days, weeks, months, and even years after your active campaign has concluded.

Rally your network

Woman staring up at a mountainous pile of papers

Finally, before hiring professionals to get the word out about your book, don’t forget to make announcements to your own personal and professional networks. In moving down the checklist of who to contact once their book is ready to be publicized, many authors forget to add their nearest and dearest to the list when, of course, they are your built-in and biggest fans. 

Rallying your team, clients, LinkedIn connections, friends, family, and community in support of your book will give you a head start in terms of building your following.

Each individual who spreads the word to their own network offers endless possibilities for organically growing your readership. After all, the power of word of mouth recommendations and support should never be underestimated.

The time period after finishing your book but before officially launching is a sacred one. How you use this time to prepare you for what’s to come can make all the difference.

What most surprised you, or what do you still want to know? Let us know your thoughts below!

More About Jennifer Tucker

Jennifer Tucker is the Marketing Manager at Smith Publicity, and before that worked as a book publicist at the firm for nearly a decade. While there, she secured top national media placements for her authors including Good Morning America, People Magazine, Nightline, Fox & Friends, Family Circle, NPR, and The Los Angeles Times. For questions about services, please reach out to info@smithpublicity.com.

Headshot of Jennifer Tucker smiling