7 Ways to Re-purpose Podcast Interviews Into Marketing Gold

Let’s explore the ways you can re-purpose podcast interviews and use this invaluable content to create content marketing assets for your business(Article on Pioneering Collective, March 6, 2020)

So you got interviewed on a podcast as an expert. Now what?

Rather than simply letting the host of the podcast be 100% responsible for sharing and promoting that podcast episode, let’s explore the ways you can use this invaluable content to create content marketing assets for your brand and/or business.

Repurposing your content in different ways will also help more people find you, based on their preferences of consuming media. An ideal client may not have heard of the podcast you were on, but they may be avid readers of LinkedIn Pulse and find a repurposed article from you. Or, perhaps your Audiogram catches the eye of one of your contacts on LinkedIn, and they get excited to learn and hear more.

Tina Dietz, Vocal Leadership and Influence Marketing Expert at Twin Flames Studios, shares 7 ways they have repurposed content for themselves and their podcasting clients.

1. Create blog posts on your website using the image and show notes from the original show, and also link to the original content. EXAMPLE
2. Use services like MissingLettr to then create social media posts automatically from those show notes.
3. Make your social media content evergreen for about 12 months using SmarterQueue, Social Jukebox, etc. You can copy/paste posts from MissingLettr into one of these other tools.
4. Add the original link and description of your podcast interview to the Publications section of your LinkedIn profile.
5. Take an excerpt of your audio and turn it into a quick audiogram for eye-catching sharing on social media.
6. Create longer blog posts and articles for outlets like LinkedIn Pulse or industry publications based on your content, either by listening back to your interview and taking notes, or getting your interview transcribed by machine or live person.
7. For each interview you do, take 1 juicy point you discussed and create a 2-minute video talking about that topic and sending people to the interview/podcast you were on for more information.
   1. Import your video to Headliner and it will transcribe and caption it for you for free.
   2. Share your video on social media and make sure to tag the host of the show!

The possibilities are amazing! Fortunately, these are also tasks that lend themselves well to outsourcing and delegation. If this list seems like a lot to add to your workflows, start with just one or two of the above to get started and then you can always add on more as you develop your podcasting and repurposing prowess.

Tina Dietz is an internationally acclaimed speaker, podcaster, audio publisher, and vocal leadership maven. Visit her at Twin Flames Studios

Pioneering Collective is a membership-based executive communications organization. We invite leaders to engage broadly, tell their authentic stories, and stretch beyond the status quo to connect and drive impact.

Interested in learning more about podcasting andhow we can help you share your voice with the world?