There is power in giving yourself permission to get obsessed. Here is when it's the perfect time to get obsessed.

For a long time in my business, I struggled with focusing in on a niche. I worried I was going to miss out on clients, that I wasn’t going to use my talents fully, or that I wasn’t throwing a “wide enough net.”

I even thought that the whole “niche” thing was a bit of a myth, and that as long as I knew the TYPE of business owner I wanted to work with, that was enough. My clients were getting amazing results doubling their income, their free time, and their influence, and I thought that was enough – but I still felt like the world’s best-kept secret.

Then I got obsessed, and everything changed.

I experienced the kind of business growth and opportunities you hear about in those webinar success stories, and that success continues to accelerate.

Let’s be clear, I’m not talking about obsession in the clinical sense, but rather giving ourselves permission, unashamedly and unabashedly, to dive deep into that which we are deeply interested in and passionate about.

Since I was 2 years old, I’ve had two pervasive interests – reading books, and microphones. But because I found these things so delightful, I had them classified as hobbies and filed them away in my brain in a compartment labeled, “PLEASURE ONLY: NOT FOR BUSINESS USE.”

It wasn’t until I allowed myself to pursue my interest-turning-obsession in voice acting and narrating audiobooks (the intersection of books and microphones) that I made the discovery that changed everything.

Simply put – in the circles of entrepreneurs I knew, everyone had a book, but no one had an audiobook.

My brain exploded into a frenzy of WHY????

And that’s when I went down the rabbit hole of audiobooks, podcasting, and audio marketing – reading articles, listening, researching, talking with people, asking question after question, and then experimenting…and then more questions…and then more experimenting.

Within 6 months of launching done for you audiobook production and publishing for nonfiction authors as a service, audiobooks became 75% of my company and I had doubled my sales for the year.

I continued to focus on my audio obsession, and had another 30% growth the following year, expanding my team and becoming the sole earner for my family – I semi-retired my husband so he could go back to university and go deep into his obsession too.

And here’s my favorite part.

I became more myself.

Bringing more of what I loved-those things that made me essentially ME into my work-allowed a space of freedom, confidence, and feeling ‘at home’ in my work. Do you think that helps with productivity, decision making, and leadership? HELL YES.

NOW, set yourself some time to pursue the interests you absolutely love and start a healthy obsession! Share your comments about what you’re ‘obsessed’ about or what you want to become obsessed about.

Want some help figuring out what obsession will boost your business?