Alas – a ghost is visiting you in this month’s holiday panel of experts! The ghostwriters to be exact. 

This month’s panel of experts features the most important lessons you must understand when working with the ghostwriters of holiday past, present, and future. Heed their message to understand how the collaborative process will change your perspective on ghostwriting forever!

Everyone judges a book by its cover. And every book’s first impression starts long before page one.

This panel focuses on the current trends, psychology, and design choices behind high-performing book covers today. 

Whether you’re designing your own or hiring a pro, you need to know the specifics of what it takes to visually position your book to connect with your audience.

Which publishing option is the best for your upcoming project?

The options continue to evolve as new technology and platforms are both developed or sunsetted. While the options change, your next project's success will still depend on choosing the option that’s the best fit for you and the project.

This month’s panel explores the critical pros and cons of traditional, hybrid, and self-publishing models to help you make an informed choice of what will benefit your project the most right now.

From the very beginning, authors and publishers must consider how a book becomes a platform that generates multiple streams of revenue.

After all, writing and publishing a book is one piece of a much larger process for every author which may include marketing, speaking, events, credibility, and press.

One book can easily become a fully realized business.

This panel will cover what’s working now and how your book can easily expand to become courses, speaking engagements, digital products, and much more. 

Great projects are created through great editing!

Book editing isn't flashy and doesn’t always get hype or attention, but it’s still a critical piece of the puzzle for creating compelling and influential content. 

Similar to all of our recent panels, the editing process, tools, and workflow are all changing and adapting along with AI and other technology.

So let's pull back the curtain on the editing process, answer your questions and discuss the most important aspects of preparing your project for editing, choosing an editing partner, and what’s changed in the book editing process.

Social media is changing all the time. For authors, keeping up with the latest updates, strategies, or shifts in the algorithm is an overwhelming task. But your audience is still using the platforms every day.

This month’s expert panel will cut through the noise and hype to focus on what it takes to create, grow, and maintain your social community. We’ll cover what content to create, which formats matter, the biggest time wasters, and how to speed up the process of getting results from your social presence.

Crowdfunding campaigns are an incredibly valuable tool to support you during all aspects of your book creation and launch.

Sponsorships will also provide you with another avenue for ROI and fund your creation process.

What's working now and what do you need to update to make your campaign as successful as possible? This topic may help fund your book or project!

As an author, you know what a book will do for your credibility — and how podcasting builds that trust even faster.

It’s a challenging balance, which is why so many authors, podcasters, and even publishers struggle with creating the best possible return.

That’s why the smartest voices in the industry aren’t treating them as separate projects anymore.

They’re stacking them — using one to drive attention, engagement, and demand for the other.

Does being a bestseller still have the same meaning as it did in the past?

If so, what do you need to know about approaching a bestseller campaign for your project or your clients?

If not, where should you be focusing your attention instead?

The most important objective for almost every book is to get media attention and authority.

It's one of the main reasons that every author, service provider, and publishing industry leader works on a book in the first place.

As the media landscape continues to change and evolve, you need to know what's working to make appearances, launch a successful project, and bring your book into the public eye in 2025.

What do YOU need to know about publishing in 2025?

As an author, industry expert, or service provider navigating the publishing world, you need to know exactly what works, what isn't, and what changes impact you, your book, or your business heading into 2025.