Launch Strategies That Fit You
How to plan a successful book launch based on your strengths, platform, and audience
Live on Tuesday, April 14, 2026 at 2 PM Eastern
(1 PM Central / 12 PM Mountain / 11 AM Pacific)
There is no one-size-fits-all book launch plan.
Anyone promising a universal formula is usually selling one.
A book launch is an investment of time, money, energy, and credibility. The real risk is putting serious time and money behind a strategy that was never built for you.
In this live panel, we’ll break down how to design a launch strategy that fits:
- Your natural strengths
- Your platform size, whether large, small, or growing
- Your real-world capacity
- The long-term goal behind your book
A smart book launch shapes what happens next. The right book launch strategy supports steady growth instead of short spikes.
What We’ll Explore Together
- How to reverse-engineer your launch based on the true business objective behind your book
- Practical ways to match your launch activities to your strengths
- What a minimum viable launch looks like in today’s publishing landscape
- How to scale intelligently when you have a small list, limited time, or a full-time role
- Where authors commonly overinvest effort and where focused strategy creates traction
You’ll leave with clearer options, smarter questions, and the confidence to design a launch that fits you.
Meet Your Host: Tina Dietz
Tina Dietz is an award-winning vocal leadership expert and pioneer in voice-powered publishing. Recognized by Forbes, Inc., ABC, NBC, CBS, and The Chicago Tribune, she is the founder and CEO of Twin Flames Studios, a leading audio publishing company known for its craftsmanship, quality, and client-first experience with more than 500 titles.
Through her leadership, Twin Flames Studios pioneered the first remote audiobook production experience and is now leading the industry in transforming podcast content into professionally published books. Through this dual innovation, Tina and her team are helping entrepreneurs and experts turn their voice into lasting authority across formats.
With more than two decades of experience across 30+ industries and 8 countries, Tina has consulted with teams and leaders from brands like Johnson & Johnson, General Electric, Aetna, Novo Nordisk, Modera Wealth, and UGG. Her podcasts have reached more than 300,000 listeners and have been featured on Inc. Magazine’s list of Top 35 Podcasts for Entrepreneurs.
Our Incredible Panel of Experts:
Jane Tabachnick
Jane Tabachnick is a digital public relations and author mentor. She works with savvy entrepreneurs and business owners to position them as the top expert in their niche and create greater visibility and buzz.
The founder of Simply Good Press, a publishing house that helps experts become published, bestselling authors, Jane enjoys creating do-it-yourself marketing and publicity tools.
Passionate about entrepreneurship, Jane has been instrumental in creating programs, courses, and tools to empower entrepreneurs with up-to-date knowledge and resources so that they can succeed. She is the creator of the Sustainable Design Entrepreneur’s Program at New York’s Fashion Institute of Technology, where she is also an adjunct professor.
Jane was honored with a Galaxy Award for her work with women entrepreneurs and has been named one of the Top 100 People Online by FastCompany. Jane and her clients have been featured or quoted in Clickz, Crains, ABC, CBS, The NY Enterprise Report, The Star-Ledger, Environmental Leader, CNN, Houston Magazine, Spa Magazine, Women’s Wear Daily, and many other media outlets.
Ally Machate
Ally Machate is a bestselling author, publishing strategist, and founder of The Writer’s Ally. With 25+ years of experience—including as an editor at Simon & Schuster—she helps authors design publishing and launch strategies that align with their goals, strengths, and working style. Known for blending big-picture clarity with practical execution, Ally and her team support serious authors in creating books that resonate with readers and succeed in the real world.
Becky Robinson
Becky is the founder and CEO of Weaving Influence, a full-service digital marketing agency that partners with authors and thought leaders to reach new audiences, grow influence, and sell more books—before, during, and long after launch. Under her leadership, the team has supported the launch of 200+ books, including a Wall Street Journal bestseller, and built a values-driven company centered on excellent execution, inclusive community, respectful collaboration, intentional growth, unwavering integrity, and valuable contribution. With 10+ years of experience, Becky is the author of Reach: Create the Biggest Possible Audience for your Message, Book or Cause (Berrett-Koehler, 2022), an in-demand speaker and event facilitator, and the host of the Book Marketing Action Podcast, where she shares bi-weekly, actionable guidance for authors.
Launch Your Book With Clarity
Join us live to design a launch strategy that respects your time, your budget, and your long-term goals.
Live on Tuesday, Apr 14, 2026 at 2 PM Eastern (1 PM Central / 12 PM Mountain / 11 AM Pacific