By Sage Polaris, “Conscious Launch Strategist for the Internet Rich and Famous”

As online business owners, we draw inspiration and ideas for promoting our own business from all kinds of sources: our peers, TV, music, sports, fiction, and even the movies.

Early on in my copywriting career I learned about DISC, a personality-based system created to better understand your strengths. It quickly dawned on me when I learned about this system that it could also be applied to the way people make buying decisions and I could teach this system through the lens of the Simpsons TV show. Yes, those Simpsons – Marge, Lisa, Bart, and of course the most unforgettable one, Homer. 

And the results I have gotten speak for themselves. I’ve used this system to support writing launch copy for my clients, and they have made upwards of $1.25 million in a single launch. I’ve also written copy for more than 475 clients with millions more in sales results.

Now, getting your copy to that level of performance is rare enough in and of itself, but bringing it into the frame of everyone's favorite cartoon, dysfunctional family is what makes my method for tripling sales results truly unforgettable and super actionable.

So the question is, how do you use these four main characters in the Simpsons to write better copy that sells? This system can be applied to writing your sales page, ad copy, sales emails, landing pages, or even convincing your partner to walk the dog.

The 4 Buyer Types You Want to Invite Every Time You Make an Offer as an Online Business Owner

Buyer Type #1: Yellow – Homer // Fun Loving Decision Maker

This buyer is driven by humor. They love it when you seem fun and they make buying decisions based on funny music lyrics, puns, and gifs throughout your sales pages, sales emails, Facebook ads, and brand photos. This person thinks you seem like a good time and fun to work with so they want to be a part of whatever you’re offering.

Buyer Type #2: Red – Bart // Fast Decision Makers

This buyer knows in their gut they want to work with you. This person is the type of buyer who will never read a long-form sales page. They will scan your offer, and if it’s not clear how to buy right away they will get frustrated, forget, and bounce off your website page.

Buyer Type #3: Blue – Marge // Deep Connection Decision Makers

This buyer is very visual and feels connected to your brand through strong visual imagery, videos, and stories that paint a picture. This person wants to buy when they feel connected to your story and you can pull them in with a vision without having to push with pain. 

Buyer Type #4: Green – Lisa // Detail-Oriented Decision Maker

This buyer is driven by details and data. They want to know right from the beginning if the offer is specifically for them. They’re also the type who will read your entire long-form sales page. Once they start reading, they have to finish and they will still write you to ask questions. Asking questions is how they start the sales conversation to make a buying decision.

*All photos from @marketandmedia on Instagram

Checklist for Optimizing The Words on Your Website to Sell More Using The Simpsons Framework:

1. Red/Bart: Did you include a button at the top of your offer page that sends them directly to the pricing section or put the pricing right at the top? Did you include a testimonial near the top button? This is for the Reds/Barts buyer types. They are a fast decision-maker and want to purchase right away.

2. Blue/Marge: Did you include strong branded visuals/photos near the top of your offer page? Did you share your story about what inspired you to create the offer further down the page? This is for the Blues/Marge buyer type. They want to feel deeply connected to you and your story.

3. Green/Lisa: Did you make it super clear and identify who the offer is for at the top of the page before they scroll? This is for the Greens/Lisa buyer type. They will be asking themselves, “Is this really for me?” if you don’t clearly indicate who the offer is for from the start.

4. Yellow/Homer: Did you add something fun or funny at the top of the offer page? It could be music lyrics, puns, gifs, or even doing something funny in the branded photos of yourself. This is for the Yellow/Homer buyer type. They want to know that you don’t take yourself too seriously and you like to have a good time.

Whether you’re an established or emerging business owner these methods will help you triple your sales results when you apply them to any copy you need to write for your online business.

Are You Ready to Write Better Copy and Increase Sales Results? Here are some of my personal recommendations for writing better copy…

Read great writers’ books:

• Maya Angelou Poems
• Kitchen Confidential by Anthony Bourdain
• Big Magic by Elizabeth Gilbert
• On Writing by Stephen King

Hire a copywriter for the following:

• Messaging for your website, product, or next offer
• Storytelling in your emails, sales pages, and organic/paid copy
• Gathering customer voice data for your launch
• Marketing for your launch sales page or sales emails

Podcasts to get inspiration for writing better copy:

• The Copywriter Club (Episode 32 with me)
• Copywriters Podcast by David Garfinkel (Episode 267 with me)
• Conscious Launch Strategies with me and Nathalie Lussier from Access Ally

Join my free newsletter or paid copywriting membership (good for when you’re on a budget):

• Grab my Triple Your Email Open Rates to get started with my free newsletter. Maybe you’ve ghosted your email list or you can’t remember the last time you scrubbed your email list. Grab my triple email open rates and know exactly what to say to make your next offer.
• My Copy Sales Booster Template Membership for emerging and established service providers, ecomm folks, and course creators. Get a taste of what it's like to shave 15 to 20 hours off your work week with my copy templates. Go to this link and USE CODE: TWIN7 to get started with your 2 week trial for $7

I have written high-converting copy for more than 475+ projects earning my clients millions of dollars. I am also the copywriter for personal brands and service providers who want to sell more of their service or offer with the words on their website.

What most surprised you, or what do you still want to know? Let us know your thoughts below!

More About Sage Polaris

Sage Polaris has written high converting copy for more than 475+ projects earning them millions of dollars. She helps personal brands and service providers sell more of their service or offer with the words on their website. 

She has worked with Teachable, Rick Mulready, and Lynne Twist. Basically, she makes money for the “internet famous” people we all look up to.

If you want to learn more about Sage Polaris, you can visit her company's website here.