Let’s get real for a second and talk about how to write a book for today's market and what it really means to do so.

The book publishing industry tells people to make dreams meet paper.

How? Write a book. They’ll tell you, “Publish that book! It’s your ticket to authority, uniqueness, and that indescribable je ne sais quoi that an expert needs to stand out.

But here’s the tea…

Peeling Back the Curtain on Publishing

Every single day, the U.S. greets 2,700 new titles. Yet, catching those 100,000+ sales is like finding a unicorn in a haystack.

The average self-published author? 

They’re looking at 250 sales. But before you toss your manuscript out the window, hold up – because this is where it gets interesting.

The Mighty Power of 250

Imagine those 250 sales not as numbers, but as people – each one an individual connecting deeply with your message. This select audience could be the very people you’ve been aiming to reach, ready to champion your cause. 

This isn’t just about numbers; it’s about impact. Just think what those 250 people will accomplish by taking action in their lives, in their businesses, in their communities – because of what they learned as a result of your book.

True Influence vs. Follower Count

In our digital era, it’s easy to get caught up in the follower frenzy. But here’s the kicker: real influence isn’t about how many, but about how much – the depth of connection, the conversations sparked, the actions taken. Authors like Brene Brown and Malcolm Gladwell didn’t just gather an audience; they built communities moved to action by their words. 

Their books came first.

Nonfiction: A Catalyst for Change

Nonfiction books have this incredible capacity to not just share knowledge but to inspire action.

Think Rachel Carson’s Silent Spring or Betty Friedan’s The Feminine Mystique – these weren’t just books; they were movements that continue to shape our world today, many decades after they were published. 

Your book could be the next catalyst for change, reaching those who are ready to listen and act.

How to Write a Book in the Digital Age

While the digital world whirls with tweets and snaps, nonfiction books stand as islands of depth and reflection. They offer a pause, a chance to dive deep, and a platform for authors to share their most potent thoughts. 

The advent of digital media has revolutionized the way knowledge is consumed, giving rise to questions about the relevance of traditional books in a fast-paced world. Yet, despite the proliferation of social media, short videos, and online courses, books remain unparalleled in their impact. Here's why:

• Depth of Engagement: Books offer a depth of thought and analysis that short-form content simply cannot match. They allow authors to explore ideas comprehensively, fostering a deeper connection and understanding with their audience.

• Perceived Authority: Publishing a book establishes an author's credibility in a way that transient digital content cannot. It is a tangible testament to an author's expertise and commitment to their field.

• Longevity: Unlike social media posts or videos that quickly fade into the background, books have a lasting presence. They continue to be cited, referenced, and read years, if not decades, after their publication. Simply put, books endure.

• Market Reach: Books open up opportunities to reach audiences beyond digital boundaries, including speaking engagements, workshops, and academic citations.

To Write, or Not to Write?

So, we circle back to the big question: Should you write and publish that book? If you’re looking to do more than just win a popularity contest – if you’re aiming to truly resonate and make a lasting impact – then yes, a thousand times yes. 

This journey is about tapping into the unique power of books to connect, to inspire, and to mobilize. It’s about embracing the opportunity to share your voice, your vision, and your message with the world – and maybe, just maybe, change it for the better.

Writing and publishing a book isn’t just an item on a to-do list; it’s a path to creating ripples of change, fostering a community of engaged readers, and contributing something timeless to the global conversation. So, are you in? Because the world’s waiting for what you have to say.

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What most surprised you, or what do you still want to know? Let us know your thoughts below!

About Tina Dietz:

Tina Dietz is an award-winning and internationally acclaimed speaker, audiobook publisher, podcast producer, and vocal leadership expert whose work and shows have been featured on media outlets including ABC, NBC, CBS, The Wall Street Journal and Chicago Tribune, Inc.com, and Forbes. She’s been named one of the top podcasters for entrepreneurs by INC.com, and Tina’s company, Twin Flames Studios, re-imagines thought leadership through podcasting and audiobooks for experts, executives, and founders.